Madrid Tourism Statistics

Page last updated: 6 November 2025

Madrid, the vibrant capital of Spain, is renowned for its rich cultural heritage, world-class art museums, historic architecture, lively plazas, and bustling culinary scene, making it a prime destination for tourists worldwide.

How many people visit Madrid each year?

Over 11 million tourists (both international and domestic) visit Madrid in recent years.¹

• In 2024, Madrid welcomed 11.19 million total visitors, a 5.6% increase from 2023.

• Visitor numbers reached 10.6 million in 2023, an increase from 9.22 million in 2022.

• 10.43 million tourists visited Madrid in 2019, which dropped to 2.68 million in 2020 and 4.96 million in 2021 during the pandemic.

How many people visited Madrid in 2024?

• Madrid welcomed 11.19 million tourists in 2024.International tourists made up the majority of Madrid’s visitors at 56% (6.27 million), while domestic visitors accounted for 44% (4.92 million) of total tourists in 2024.

How much do tourists spend in Madrid every year?

Tourists (both international and domestic) spend over €25 billion in Madrid in recent years.

• In 2024, tourists generated €25.42 billion in spending, representing a 19% growth from 2023.

• Annual spending reached €21.4 billion in 2023, an increase from €16 billion in 2022.

• €18 billion in spending was generated in 2019, which dropped to €3.5 billion in 2020 and €5.5 billion in 2021 during the pandemic.

How much did people spend in Madrid in 2024?

Tourists spent €25.42 billion in Madrid in 2024.

• International tourists contributed €16.12 billion (63%), while domestic visitors accounted for €9.3 billion (37%) of total spending in 2024.

• This represents a 19% increase from 2023 and stands 41% higher than the pre-pandemic figure of €18 billion in 2019.

How much does it cost to visit Madrid?

The average cost to visit Madrid is approximately €1,440 per international trip in 2024.

• Domestic visitors: Approximately €900 per trip (averaging €334 per day for 3 nights)

• International visitors: Approximately €1,440 per trip (averaging €339 per day for 5 nights)

Which country visited Madrid the most?

The United States was Madrid’s largest source of international tourists, and Italy was the second-largest international market in 2024.

Top International Source Countries by Visitors (2024)

1. United States: 1.03 million visitors
2. Italy: 430,183 visitors
3. France: 366,078 visitors
4. United Kingdom: 313,517 visitors
5. Mexico: 300,000 visitors

How much does each tourists spend in Madrid each day?

In 2024, the average visitor spending per capita amounted to €334 each day, marking the highest per capita expenditure recorded in history.

• The average visitor spending per capita was €272 in 2019. 

How long do visitors stay in Madrid?

Visitors stay an average of approximately 2 nights in Madrid in 2024.

• Domestic visitors: Stay approximately 1.67 nights on average, typically for weekend breaks and short holidays.

• International visitors: Stay around 2.29 nights on average, often as part of a broader European tour or extended trip.

Spain Travel Resources

Why do tourists visit Madrid?

Madrid attracts visitors primarily for leisure travel (77%), with tourists enjoying its art museums, historic sites, and vibrant culture in 2024.

• Business travelers represent 18% of visitors, attending conferences and professional meetings.

• Visitors seeing friends and relatives (3%), and those traveling for other purposes comprise the remaining 2% of visitors.

What are Madrid’s peak tourist months?

June was the peak tourist month in Madrid in 2024.

• June was the busiest month with approximately 1.27 million visitors, followed by July with 1.16 million visitors.

• September attracted around 1.01 million visitors, while May drew 0.98 million visitors.

How popular is Madrid as a tourist destination?

Here are recent awards, rankings, and accolades for Madrid as a tourist destination in 2024 and 2025:

2025

• Named #2 in the global “Best City Destinations” ranking by Euromonitor International, reflecting its growing appeal and leadership in sustainable, high-quality tourism.
• Recognized by Forbes in its “Top 100 Cities to Visit” list as Spain’s highest-ranked city, highlighting Madrid’s strength in infrastructure, visitor experience, and destination quality.

2024

• Awarded the title of World’s Leading Meetings & Conference Tourism Destination at the World Travel Awards for the sixth consecutive year.
• Named Most Desirable City (Europe) by the travel magazine Wanderlust, underscoring Madrid’s strong leisure travel appeal.

These recognitions collectively reinforce Madrid’s status as a top-tier global travel destination, celebrated for its business tourism excellence, vibrant culture, and exceptional visitor experience.

Madrid Tourism Statistics – International & Domestic

• Pre-Pandemic Period (2014-2019): Madrid experienced steady growth in both international and domestic tourists, peaking in 2019 with 10.43 million visitors.

• Pandemic Impact (2020-2021): The COVID-19 pandemic severely impacted tourism, causing a 74% drop in 2020 to 2.68 million visitors, followed by a partial recovery to 4.96 million in 2021.

• Recovery Period (2022-2024): Tourism rebounded strongly, with 9.22 million visitors in 2022, 10.6 million in 2023 (surpassing 2019 levels), and a record 11.19 million in 2024.

• Despite the pandemic, domestic tourism showed more resilience compared to international tourism, reflecting reliance on local travel during global disruptions.

What are the most-visited places in Madrid?

• In 2024, Puerta del Sol attracted 18% of the total visitors. The public square is known for its iconic clock tower, the Kilómetro Cero marker, and the statue of the Bear and the Strawberry Tree.

• Prado Museum also drew 18% of visitors. The museum houses an extensive collection of European art, including masterpieces by Velázquez, Goya, and El Greco.

• The Plaza de Cibeles was also popular – attracting 13% of visitors. The square features the Cibeles Palace and Fountain.

• Plaza Mayor welcomed 9% of the total visitors in 2024. This historic square has beautiful architecture and a lively atmosphere.

• El Retiro, a green oasis in the city with serene gardens, a large boating lake, and cultural landmarks, also hosted 9% of total visitors.

Spain Travel Statistics Resources

• Spain Statistics
  • Barcelona Statistics
  • Mallorca Statistics

Europe Travel Statistics Resources

• Austria Statistics
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• Croatia Statistics
• Denmark Statistics
• France Statistics (incl. Paris, Disneyland Paris, Eiffel Tower, Louvre Museum, Notre Dame)
• Georgia Statistics
• Germany Statistics (incl. Berlin)
• Greece Statistics (incl. Parthenon)
• Iceland Statistics
• Italy Statistics (incl. Florence, Milan, Rome, Venice)
• Netherlands Statistics (incl. Amsterdam)
• Norway Statistics
• Portugal Statistics (incl. Lisbon)
• Sweden Statistics
• Switzerland Statistics
• UK Statistics (incl. Edinburgh, Glasgow, London, Oxford, Scotland)

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References

1. MD: Tourism Key Figures and Statistics of Madrid ↩︎