Tokyo Tourism Statistics

Page last updated: 11 November 2025

Tokyo is a dynamic metropolis known for its blend of modernity and tradition, featuring shopping districts, serene temples, and vibrant nightlife. 

How many tourists visit Tokyo each year?

Over 500 million tourists (both international and domestic) visit Tokyo each year.¹

• In 2024, Tokyo welcomed 524 million total visitors, a 14% increase from 2023.

• Annual visitor numbers reached 459 million in 2023, continuing the strong rebound from 303 million in 2022.

• Before the pandemic, 538 million tourists travelled to Tokyo in 2019, which dropped to 201 million in 2020 and 150 million in 2021 during the pandemic.

How many tourists visited Tokyo in 2024?

•  Approximately 524 million tourists visited Tokyo in 2024. Of these, 510 million were domestic (97%) and 14 million were international (3%).

How many tourists visit Tokyo each day?

• Tokyo welcomes an average of 1.44 million visitors daily in 2024, nearly matching the pre-pandemic peak of 1.47 million daily visitors recorded in 2019.

How much do tourists spend in Tokyo every year?

Tourists (both international and domestic) spend over ¥6.0 trillion each year in Tokyo.

• In 2024, tourists generated approximately ¥6.0 trillion in spending, representing 20% growth from 2023.

• Annual spending reached ¥5.0 trillion in 2023, a strong recovery from pandemic lows, with ¥2.7 trillion in 2022.

• Before the pandemic, ¥6.5 trillion in spending was generated in 2019, which dropped to ¥1.3 trillion in 2020 and approximately ¥1.0 trillion in 2021 during the pandemic.

Tokyo Tourism Spending in 2024

Approximately ¥6.0 trillion in spending was generated by tourists in Tokyo in 2024.

• Tourists generated ¥5.0 trillion from domestic spending (83%) and ¥1.0 trillion from international spending (17%) of total tourism revenue in 2024.

How much does it cost to visit Tokyo?

The average cost to visit Tokyo is approximately ¥54,000 per trip in 2024.

• Domestic visitors: Approximately ¥50,000 per trip (averaging ¥15,000 per day for 3.5 nights)

• International visitors: Approximately ¥200,000 per trip (averaging ¥25,000 per day for 8 nights)

Which country visits Tokyo the most?

South Korea was Tokyo’s largest source of international tourists, and Taiwan was the second-largest international market in 2024.

Top International Source Countries by Visitors (2024)

1. South Korea: 4.2 million visitors
2. Taiwan: 2.8 million visitors
3. China: 2.5 million visitors
4. United States: 2.1 million visitors
5. Hong Kong: 980,000 visitors

How long do visitors stay in Tokyo?

Visitors stay for different lengths depending on their origin in 2024.

• Domestic visitors: Stay approximately 3.5 nights on average, often for short trips and day visits.
• International visitors: Stay around 8 nights on average, typically as part of broader Japan tours.

Why do people visit Tokyo?

Tokyo attracts visitors primarily for leisure and sightseeing (55%), with tourists enjoying its culture, shopping, dining, and attractions in 2024.

• Business travel accounts for 23% of visitors, attending conferences and professional meetings.

• Visiting friends and relatives represents 12% of visitors, highlighting Tokyo’s role in fostering personal connections.

• Other reasons comprise the remaining 10% of visitors, reflecting the diverse range of motivations beyond the primary categories.

When is the best time to visit Tokyo?

The best time to visit Tokyo depends on weather preferences and crowd tolerance.

• March-April (Spring): Ideal conditions with cherry blossom season and mild temperatures.

• October-November (Autumn): Pleasant weather with fall foliage and fewer crowds.

• June-September (Summer): Hot and humid but many festivals and events.

• December-February (Winter): Cool and dry weather with fewer tourists.

What are the peak tourist months in Tokyo?

July was the peak month in Tokyo in 2024.

• July was the busiest month with approximately 54 million visitors in 2024, followed by August with 52 million and November with 48 million.

• April attracted around 47 million visitors, while October also drew 47 million visitors during the autumn season.

Tokyo Tourism Statistics 2020 and 2021

• The COVID-19 pandemic led to an 83% drop in international visitors, decreasing from 15.18 million visitors in 2019 to 2.52 million visitors in 2020. The decline reflected the impact of global travel restrictions, lockdown measures, and Japan’s strict border controls during the early phase of the pandemic.

• The situation worsened in 2021, with only 200,000 international visitors recorded, indicating ongoing travel restrictions and reduced tourism activity throughout the year due to continued pandemic-related measures.

How many domestic tourists visit Tokyo? 

• Domestic visitors to Tokyo from 2014 to 2024 show a strong long-term growth trend, reaching a peak in 2019 with 523 million domestic visitors.²

• The COVID-19 pandemic caused a steep decline in 2020 and 2021, with domestic visitors dropping to 200 million and 150 million, respectively, as movement restrictions and safety measures were enforced nationwide.

• Tokyo’s domestic tourism began to recover in 2022, reaching 300 million visitors, marking a 100% increase from the previous year.

• By 2024, domestic travel had surged to 510 million visitors, signaling a near-complete return to pre-pandemic levels and reaffirming Tokyo’s status as Japan’s tourism hub.

Tokyo Tourist Arrival by Year
Year	International	Domestic	Total
2014	9 M	400 M	409 M
2015	12 M	420 M	432 M
2016	13 M	440 M	453 M
2017	14 M	480 M	494 M
2018	14 M	500 M	514 M
2019	15 M	523 M	538 M
2020	1 M	200 M	201 M
2021	–	150 M	150 M
2022	3 M	300 M	303 M
2023	10 M	449 M	459 M
2024	14 M	510 M	524 M

How popular is Tokyo as a tourist destination?

Tokyo continues to be one of the world’s most influential and visited cities, blending cutting-edge urban innovation with deep cultural heritage and global connectivity. 

• Tokyo was ranked #1 in the “Best Big Cities” category (excluding U.S. cities) in the 2025 Readers’ Choice Awards, reaffirming its global appeal as a top tourism destination. This marked the second consecutive year Tokyo held the top spot in this ranking.³

• In the 2024 “Top 100 City Destinations” index by Euromonitor International, Tokyo placed #3 globally, demonstrating strong tourism infrastructure, performance, and attractiveness.

• In brand-strength and city performance analyses, Tokyo features among the top global cities (and 4th in some indices for 2024/2025). 

• In the 2025 global tourism-city attractiveness index by Yanolja Research, Tokyo held a strong position ranked 12th globally.

Why is Tokyo a popular tourist destination?

Tokyo is a top tourist destination because it offers a unique mix of tradition and modernity, attracting millions each year.

• Visitors love exploring ancient sites like Senso-ji Temple alongside high-tech areas like Akihabara, offering a rich cultural fusion.
  
• Tokyo’s renowned food scene, with more Michelin-starred restaurants than anywhere else, delights food lovers, while anime and manga fans flock to the pop culture hubs.
  
• The city also offers diverse shopping options, from luxury in Ginza to unique fashion in Harajuku.
  
• With a safe environment, welcoming locals, and an efficient transportation system, Tokyo provides an accessible and unforgettable travel experience.

Asia & Global Travel Resources

What are Tokyo’s top tourist attractions?

• Sensoji Temple: 30 million annual visitors, Tokyo’s most visited spiritual site.

• Meiji Shrine: 10 million annual visitors, with 3 million during the New Year’s period alone.

• Tokyo Disneyland & DisneySea: 32.5 million combined annual visits, the world’s third most-visited theme park complex.

• Tokyo Skytree: 5.8 million annual visitors to its observation decks.

• Shibuya Crossing: Hundreds of thousands daily traverse this iconic intersection.

• Ueno Park & Zoo: 4 million annual visitors to the zoo, plus millions more to the park museums.

Japan Travel Statistics Resources

• Japan Statistics
  • Hokkaido Statistics
  • Okinawa Statistics
  • Osaka Statistics
    
    

Asia Travel Statistics Resources

• China Statistics
• Dubai Statistics
• Hong Kong Statistics
• India Statistics
• Indonesia Statistics (incl. Bali)
• Israel Statistics
• Japan Statistics (incl. Hokkaido, Okinawa, Osaka, Tokyo)
• Malaysia Statistics
• Saudi Arabia Statistics
• Singapore Statistics
• South Korea Statistics
• Sri Lanka Statistics
• Thailand Statistics (incl. Bangkok)
• Turkey Statistics

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References

1. TTDC: Tokyo Tourism Key Figures ↩︎
2. TI: Domestic Tourists in Tokyo ↩︎
3. CNT: Tokyo as one of the “Best Big Cities” ↩︎