Mallorca Tourism Statistics

Page last updated: 6 November 2025

Mallorca, the largest of Spain’s Balearic Islands, is known for its beaches, diverse culture, and historic landmarks, attracting a wide range of travellers every year.

How many tourists visit Mallorca each year?

Over 13 million tourists (both international and domestic) visit Mallorca in recent years.¹

• In 2024, Mallorca welcomed 13.4 million total visitors, a 7.4% increase from 2023.

• Visitor numbers reached 12.48 million in 2023, an 8.8% increase from 11.47 million in 2022.

• 16.45 million tourists visited Mallorca in 2019, which dropped to 1.7 million in 2020 and 7.5 million in 2021 during the pandemic.

How many people visited Mallorca in 2024?

Mallorca welcomed 13.4 million tourists in 2024.

• International tourists made up the majority of Mallorca’s visitors at 87% (11.6 million), while domestic visitors accounted for 13% (1.8 million) of total tourists in 2024.

How many people visited Mallorca in 2023?

• Mallorca welcomed 12.48 million tourists in 2023.International tourists accounted for approximately 86% (10.68 million), while domestic visitors comprised 14% (1.8 million) of total tourists in Mallorca in 2023.

How much do tourists spend in Mallorca every year?

Tourists (both international and domestic) spend over €16 billion each year in Mallorca.

• In 2024, tourists generated approximately €16.17 billion in spending, representing a 16% growth from 2023.

• Annual spending reached €13.9 billion in 2023, an increase from €12.5 billion in 2022.

• €16.51 billion in spending was generated in 2019, which dropped in 2020 and approximately €7 billion in 2021 during the pandemic.

How much did tourists spend in Mallorca in 2024?

Tourists spend €16.17 billion in Mallorca in 2024.

• International tourists contributed 92% (€14.88 billion), while domestic visitors accounted for 8% (€1.29 billion) of total spending in 2024.

How much does it cost to visit Mallorca?

The average cost to visit Mallorca is approximately €1,205 per international trip in 2024.

• Domestic visitors: Approximately €715 per trip (averaging €143 per day for 5 nights)
• International visitors: Approximately €1,205 per trip (averaging €201 per day for 6 nights)

Where do visitors to Mallorca spend their money?

• Visitors to Mallorca spend a significant portion of their budget in key categories, including 35% on accommodation, 25% on restaurants and bars, 15% on shopping, approximately 10% on entertainment and activities (water sports, excursions, and cultural sites), and 15% on other expenses.

Which countries visit Mallorca the most?

Germany was Mallorca’s largest source of international tourists, and the United Kingdom was the second-largest international market in 2024.

Top International Source Countries by Visitors (2024)

1. Germany: 5.03 million visitors
2. United Kingdom: 3.58 million visitors
3. France: 1.12 million visitors
4. Italy: 900,000 visitors
5. Netherlands: 600,000 visitors

How long do visitors stay in Mallorca?

Visitors stay an average of approximately 6 nights in Mallorca in 2024.

• Domestic visitors: Stay approximately 5 nights on average, typically for extended weekends and short holidays.

• International visitors: Stay around 6 nights on average, often as part of a Mediterranean island holiday or European tour.

How popular is Mallorca as a tourist destination?

Mallorca continues to rise as one of the world’s most sought-after tourist destinations, earning multiple awards and global recognition in 2024 and 2025.

• In 2025, Mallorca ranked #5 among the world’s most in-demand travel destinations, surpassing major cities like London, Dubai, and Rome in popularity.

• The island’s luxury hospitality sector achieved multiple honors in the Condé Nast Traveller Readers’ Choice Awards 2025, reaffirming Mallorca’s position as a leader in premium travel experiences.

• In 2024, several Mallorca hotels received prestigious titles at the Condé Nast Traveller Gala, including “Best Resort in Spain” awarded to The Gran Melià Hotel de Mar, showcasing the island’s exceptional hospitality standards.

• Mallorca recorded approximately 13.4 million visitors in 2024, a 7.3% increase from the previous year, underscoring its continued growth and appeal among both domestic and international travelers.

• These recognitions confirm Mallorca’s standing as a top-tier global tourist destination, celebrated for its breathtaking landscapes, luxury resorts, vibrant culture, and world-class hospitality.

• It was also classified as the most tourist-intensive region in Europe, based on the ratio of tourists to residents.²

Spain Travel Resources

When is the best time to visit Mallorca?

The best time to visit Mallorca depends on your weather preferences and tolerance for crowds.

• May-June (Late Spring/Early Summer): Ideal conditions with warm temperatures, long daylight hours, and growing but manageable crowds.

• July-August (Peak Summer): Hottest weather with beach season in full swing, festivals, but the highest crowds and prices.

• September-October (Autumn): Pleasant weather with fewer crowds than summer, cultural events, and good value.

• November-April (Winter/Early Spring): Mild temperatures, cycling season, Christmas markets, but many resort hotels are closed and lowest crowds.

When were Mallorca’s busiest months in 2024?

July was the peak tourist month in Mallorca in 2024.

• July was the busiest month with 2.1 million visitors in 2024, followed by August with 2.05 million, June with 2.0 million, and September with 1.75 million.

What are the main reasons people visit Mallorca?

• Mallorca attracts visitors primarily for leisure travel (62%), with tourists enjoying its beaches, mountains, and cultural attractions in 2024.

• Visiting friends and relatives accounts for 28% of visitors, making it the second-largest travel purpose

• Business travelers represent 7% of visitors, attending conferences and professional meetings.

• Other purposes comprise the remaining 3% of visitors

Mallorca Travel Statistics – International & Domestic Tourism

• A total of 16.45 million tourists visited in 2019, with approximately 13.68 million (about 83%) from international visitors and 2.77 million (about 17%) from domestic travelers.

• About 12.48 million tourists visited in 2023, with 10.68 million (about 86%) from international visitors and 1.8 million (about 14%) from domestic travelers.

• Approximately 13.4 million tourists visited in 2024, with 11.6 million (about 87%) from international visitors and 1.8 million (about 13%) from domestic travelers.

Economic Impact – Mallorca Tourism Statistics

• Tourism contributed 42% to the Balearic Islands’ GDP in 2024.

• The sector supports over 170,000 jobs across the industry.

• Mallorca generated €14.88 billion from international visitors in 2024.

• Total visitor spending reached €16.17 billion in 2024, supporting hotels, attractions, retail, restaurants, transport, and related sectors.

Top Attractions in Mallorca

• Cathedral of Santa Maria of Palma (La Seu): A major cathedral in Palma, noted for its architecture, stained glass windows, and views of the bay.
  
• Royal Palace of La Almudaina: A 14th-century palace with royal apartments, gardens, and views, reflecting Mallorca’s royal history.
  
• Alcúdia’s Old Town: A mediaeval town with cobbled streets, ancient walls, plazas, shops, and cafes.
  
• Cala Figuera: A fishing village with clear waters and cliffs, suitable for swimming and dining.
  
• Palma Aquarium: An attraction featuring marine species and Europe’s deepest shark tank, with interactive exhibits.

Spain Travel Statistics Resources

• Spain Statistics
  • Barcelona Statistics
  • Madrid Statistics

Europe Travel Statistics Resources

• Austria Statistics
• Belgium Statistics
• Croatia Statistics
• Denmark Statistics
• France Statistics (incl. Paris, Disneyland Paris, Eiffel Tower, Louvre Museum, Notre Dame)
• Georgia Statistics
• Germany Statistics (incl. Berlin)
• Greece Statistics (incl. Parthenon)
• Iceland Statistics
• Italy Statistics (incl. Florence, Milan, Rome, Venice)
• Netherlands Statistics (incl. Amsterdam)
• Norway Statistics
• Portugal Statistics (incl. Lisbon)
• Sweden Statistics
• Switzerland Statistics
• UK Statistics (incl. Edinburgh, Glasgow, London, Oxford, Scotland)

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References

1.  CAIB: Inbound and Domestic Tourism in Mallorca ↩︎
2.  MDC: Ranking of Mallorca as Tourist Destination ↩︎