Page last updated: 20 January 2025
Toronto, the largest city in Canada, is known for its multicultural mosaic and attractions. From its diverse cultural landscape and iconic skyline to its culinary scene and contributions to arts and innovation, Toronto attracts millions of tourists from around the world.
How many people visit Toronto every year?
Over 8.3 million visitors travelled in Toronto in the first half of 2024 (January to June), representing 92% of 2019 levels.1
In 2023, visitor numbers reached over 8.6 million, amounting to 90% of the levels recorded in 2019 (pre-pandemic).2
- 2019: A total of 9.55 million visitors travelled to Toronto, including 6.13 million from Canada (98% of 2018 levels), 1.93 million from the U.S. (101% of 2018 levels), and 1.49 million international visitors (114% of 2018 levels).
- 2020: Visitor numbers declined sharply to 2.43 million (26% of 2019 levels). Canadian visitors accounted for 1.99 million (33% of 2019 levels), U.S. visitors amounted to 240,000 (12% of 2019 levels), and there were 190,000 international visitors (13% of 2019 levels).
- 2021: Numbers slightly improved to 3.28 million visitors (34% of 2019 levels). Canadian visitors totalled 2.82 million (46% of 2019 levels), there were 250,000 U.S. visitors (13% of 2019 levels), and 210,000 international visitors (14% of 2019 levels).
- 2022: Over 6.12 million visitors were recorded (64% of 2019 levels). Of these, 4.39 million were from Canada (72% of 2019 levels), 987,500 from the U.S. (51% of 2019 levels), and 743,000 were international visitors (50% of 2019 levels).3
How many people visited Toronto in 2024?
- In the first quarter of 2024, Toronto received 2.9 million international overnight arrivals, reaching 96% of 2019 levels.
- By the second quarter of 2024, this number grew to a cumulative 8.3 million arrivals, representing 92% of 2019 levels.
How many people visited Toronto in 2023?
Over 8.6 million people visited Toronto in 2023, reaching 90% of 2019 levels.
- This included 5.3 million Canadian visitors (83% of 2019 levels), 1.5 million U.S. tourists (79% of 2019 levels), and 1 million international visitors (77% of 2019 levels).
How many people visited Toronto in 2022?
- In 2022, Toronto hosted approximately 1.73 million visitors. This represented a 272% increase from 2021 yet remained a decrease of approximately 49.5% compared to visits in 2019.
How much do visitors spend in Toronto every year?
For the first half of 2024, total tourism revenue reached approximately $28.8 billion (114% of 2019 levels). Domestic tourism revenue was particularly strong at 123% of 2019 levels, while international revenue reached 93%.
In 2023, spending surpassed pre-pandemic levels for the first time, reaching $8.4 billion (102% of 2019 levels).
- 2019: Spending totalled $6.61 billion, a 2.5% increase from 2018. Canadian visitors spent $3.59 billion (97% of 2018 levels), U.S. visitors spent $1.32 billion (102% of 2018 levels), and international visitors spent $1.7 billion (117% of 2018 levels).
- 2020: Visitor spending declined to $1.72 billion (26% of 2019 levels). Canadian visitors accounted for $1.19 billion (33% of 2019 levels), U.S. visitors spent $300 million (23% of 2019 levels), and international visitors spent $230 million (14% of 2019 levels).
- 2021: Spending amounted to $2.1 billion (32% of 2019 levels), with $1.64 billion from Canadian visitors (46% of 2019 levels), $270 million from U.S. visitors (20% of 2019 levels), and $190 million from international visitors (11% of 2019 levels).
- 2022: Spending rose to $4.85 billion (74% of 2019 levels). Canadian visitors spent $3.05 billion (85% of 2019 levels), U.S. visitors spent $1 billion (60% of 2019 levels), and international visitors spent $800 million (61% of 2019 levels).
How much did visitors spend in Toronto in 2024?
- In the first quarter of 2024, total tourism revenue in Toronto reached $23.1 billion, surpassing pre-pandemic levels at 115% of Q1 2019 spending.
- By the second quarter of 2024, revenue rose to $28.8 billion, exceeding Q2 2019 levels by 14%.
How much did visitors spend in Toronto in 2023?
Tourism spending in 2023 totalled $8.4 billion (102% of 2019 levels), surpassing pre-pandemic figures for the first time.
- Canadian visitors accounted for $5.3 billion (116% of 2019 levels), U.S. spending reached $1.6 billion (84% of 2019 levels), and international spending totalled $1.5 billion (86% of 2019 levels).
How much did visitors spend in Toronto in 2022?
- Visitors spent around $1.85 billion in 2022. This marked a 288% rise from 2021 but was still 39.7% less than the $3.07 billion spent by tourists in 2019.
Where do visitors to Toronto come from?
- In 2023, the major source of Toronto’s inbound tourists came from the United States with 1.5 million visitors. European countries like the United Kingdom (177,000), along with Mexico (93,000), China (61,000), and Germany (54,000), were also key markets.4
Impact of Coronavirus – Toronto Tourism Statistics 2020 and 2021
- In 2020, Toronto’s tourism sector saw total visitor arrivals drop to 2.43 million, just 26% of 2019 levels. Domestic visitors accounted for 1.99 million (33% of 2019 levels), while U.S. and international arrivals were 240,000 (12%) and 190,000 (13%), respectively. Visitor spending fell to $1.72 billion, with domestic spending at $1.19 billion (33%), U.S. spending at $300 million (23%), and international spending at $230 million (14%).
- In 2021, visitor arrivals increased to 3.28 million (34% of 2019 levels), including 2.82 million domestic visitors (46%), 250,000 U.S. visitors (13%), and 210,000 international visitors (14%). Visitor spending rose to $2.1 billion, with domestic spending at $1.64 billion (46%), U.S. spending at $270 million (20%), and international spending at $190 million (11%).
How long do visitors stay in Toronto?
- Visitors typically stay for 3 to 5 days to thoroughly enjoy Toronto’s key sights and activities. This includes exploring landmarks like the Old City Hall, admiring the skyline, dining at diverse restaurants and cafes, and visiting attractions like the Science Center and the Zoo.5
How popular is Toronto as a tourist destination?
Ranked 23rd on “The World’s Best Cities 2024,” Toronto stands out for its tourism appeal. Despite not claiming the top global position, it is Canada’s most popular city for visitors.6
Canada Travel Resources
Top Attractions in Toronto
- St. Lawrence Market: This is where you can taste Toronto’s flavours, find gourmet ingredients, and enjoy artisan crafts. The market welcomes over 5 million visitors annually.
- Ripley’s Aquarium of Canada: A place to explore underwater life in the heart of Toronto, drawing around 1.6 million visitors annually.
- CN Tower: A well-known feature of Toronto’s skyline, offering wide views of the city. The CN Tower attracts over 1.5 million visitors annually.
- Royal Ontario Museum (ROM): The museum features exhibits from natural history to world cultures and receives approximately 1 million visitors each year.
- The Entertainment District: This area is the centre of Toronto’s nightlife, with the CN Tower, Scotiabank Arena, Rogers Centre, and museums, theatres, and restaurants, attracting millions of visitors annually.
Canada Statistics Resources
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