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Find competitive car rental prices in Madison, Wisconsin with Road Genius. Check live rates for SUVs, hatchbacks, passenger vans and reserve with no reservation fees. Compare airport and downtown pick-up options side by side, then book in minutes. Reserve early for UW move-in, football Saturdays and summer weekends to snag the ride you want at a low rate.
Madison provides both airport and city center rental options to accommodate different travel needs.
| Location | Pros | Cons |
|---|---|---|
| Dane County Regional Airport (MSN) |
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| Downtown/City Center |
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On average, car rentals in Madison cost around $87 per day, with the lowest-priced rentals starting at $28 per day.
Compare airport vs downtown pickups – downtown rates dodge airport fees and are often cheaper; a quick rideshare from MSN can cost less than those built-in surcharges.
Avoid UW move-in, graduation and Badger game weekends if your dates are flexible; shifting the rental by a day or two can cut prices by 30 percent when demand cools.
Winter (Dec-Feb) is bargain season in Madison; stick with an inexpensive compact unless a snowstorm is forecast, then filter for AWD only when you really need it.
Check weekly prices even for 4–5 day trips – a "pay-for-7, keep-for-5" deal often beats the standard daily rates.
Book a free-cancellation option and re-scan rates a week before pickup; Madison prices often dip once construction-season visitors lock plans.
Weekend specials pop up at neighborhood branches that close early Sunday; line them up against airport quotes in our search tool to snag the best deal.
Madison offers various options throughout the city. Regulations differ by area.
| Area | Cost | Time Limits | Details |
|---|---|---|---|
| Downtown Street | Metered | 2-hour limit common | Enforced Mon-Sat (pay via meters or ParkMobile app) |
| City Garages | Varies | No limit | Free evenings after 6 pm and all day Sunday in most garages |
| Campus Area | Varies | Varies | Limited availability during school days Some lots free evenings/weekends |
| Capitol Square | Metered | Usually 2-hour | Fills during Farmers' Market (Saturday mornings) |
| Shopping Areas | Free | Varies | West Towne and East Towne malls have free spaces Hilldale has free covered garage |
| State Parks/Beaches | Varies | All day | Most city parks are free State parks require vehicle sticker |
Madison Regulations:
Local Driving Rules:
Rent a car to visit:
Devil's Lake State Park – trails, quartzite bluffs
Wisconsin Dells – water parks, river boat tours
Spring Green – Taliesin, House on the Rock
New Glarus – brewery, Swiss village downtown
Milwaukee – museums, breweries
Lake Geneva – shoreline, shops
Do I need a car if I'm only staying downtown Madison?
Downtown Madison is very easy to walk around. You can explore the central area on foot or by using the bus. But, a car makes it easier to get to places farther away and gives you more freedom, especially in bad weather.
What's the best vehicle for winter driving in Madison?
An all-wheel drive (AWD) SUV works best in the snow. City crews plow the main streets quickly after it snows, but neighborhood side streets might stay snow-covered longer. All our rental cars come with all-season tires.
How does the odd/even parking work in winter?
From November 15 to March 15, between 1 a.m. and 7 a.m., you need to park on a specific side of the street. On odd-numbered days of the month, park on the side with odd house numbers. On even-numbered days, park on the side with even house numbers. This rule helps snowplows clear the streets.
Can I drive on State Street?
No, you cannot drive on State Street because the city closes it to most cars. Only pedestrians, bicycles and buses are allowed on it. You should use a street that runs alongside it, like Johnson or Dayton Street.
Are there any toll roads around Madison?
There are no toll roads in Madison or anywhere else in Wisconsin. You will only have to pay tolls if you drive south into Illinois.
What parking options are available during Farmers' Market Saturdays?
It can be hard to find parking during the Saturday morning Farmers' Market on the Capitol Square. You can usually find a spot in the city garages a few blocks away from the Square, like the State Street Campus or Capitol Square garages. Street parking spots fill up very fast.
How do I navigate Madison if the address is on a lake?
Addresses in Madison are for streets, not the lakes. Houses and buildings on Lake Mendota and Lake Monona have addresses on the roads next to them. Your GPS or a mapping app will get you to the right place.
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