Bora Bora Tourism Statistics

Bora Bora is one of French Polynesia’s most recognisable island destinations, known for its turquoise lagoon, overwater bungalows, Mount Otemanu, marine activities and luxury resort stays. Because Bora Bora is part of French Polynesia, most official tourism statistics are published at the French Polynesia level rather than for Bora Bora alone.

French Polynesia welcomed 281,227 tourists in 2025, up 6.6% from 263,766 tourists in 2024.

• From 2014 to 2025, French Polynesia averaged 199,494 tourists per year.
• Tourist arrivals rose from 180,602 tourists in 2014 to 236,650 tourists in 2019, the main pre-pandemic benchmark.
• Arrivals fell to 77,017 tourists in 2020 and 82,550 tourists in 2021 during the pandemic period.
• Recovery accelerated from 218,750 tourists in 2022 to 261,813 tourists in 2023, 263,766 tourists in 2024 and 281,227 tourists in 2025.
• The 2025 total was 18.8% higher than 2019, calculated from the full official annual values.
• In daily terms, 2025 averaged about 770 tourists per day, or about 962 total visitors per day including excursionists.

Note: Tourists are visitors who spend at least one night in French Polynesia, either in land-based accommodation or on an intra-Polynesian cruise. Total visitors also include excursionists from transpacific cruise ships.

The United States, including Hawaii, was French Polynesia’s largest individual source market in 2025, with 108,500 tourists.

• The United States, including Hawaii, accounted for 108,500 tourists in 2025.
• France was the second-largest source market, with 85,600 tourists.
• Europe excluding France contributed 39,100 tourists.
• The Pacific region supplied 24,200 tourists, while Asia supplied 10,000 tourists.
• Canada contributed 9,700 tourists in 2025.

Cruise tourism remained an important part of French Polynesia’s visitor economy in 2025, with 53,941 cruise tourists and 70,062 excursionists.

• Cruise tourists increased from 52,111 in 2024 to 53,941 in 2025.
• Excursionists from transpacific cruise ships rose from 62,866 in 2024 to 70,062 in 2025.
• Cruise tourists represented 19.2% of all tourists in 2025.
• Total visitors, including excursionists, reached 351,289 in 2025.

Note: Cruise tourists are counted as tourists when they spend at least one night in French Polynesia in floating accommodation. Excursionists are visitors without an overnight stay in land-based accommodation or an intra-Polynesian cruise.

Bora Bora’s appeal is built around its lagoon, volcanic scenery, luxury accommodation and marine activities.

• The lagoon is central to Bora Bora’s image, with swimming, snorkeling, diving and boat excursions among the island’s major visitor activities.
• Overwater bungalows are a signature accommodation style associated with Bora Bora and the wider Islands of Tahiti.
• Mount Otemanu rises 727 meters and is the highest peak on Bora Bora.
• Matira Beach is one of the island’s best-known beach areas.
• Lagoon tours, snorkeling, diving and cultural experiences help connect visitors with Bora Bora’s natural and Polynesian setting.