Page last updated: 7 November 2025
Georgia is a captivating destination known for its diverse landscapes, rich cultural heritage, and warm hospitality, offering visitors everything from stunning mountain vistas to historic cities and world-class wine.
How many tourists visit Georgia each year?
In 2024, about 13.92 million international and domestic tourists visited Georgia.1
- Georgia attracted 5.08 million international overnight visitors in 2019. However, when the pandemic hit in 2020, this number dropped by 79% to 1.09 million.
- By 2021, international tourism in Georgia began to recover, reaching 1.58 million visitors.
- Tourist numbers continued to rise in 2022 with 3.65 million international visitors, and in 2023, the figure climbed to 4.67 million, though this was still 8% lower than in 2019 (pre-pandemic).
- In 2024, 5.09 million international visitors arrived, up 9% from 2023 and essentially on par with 2019.
How many tourists visited Georgia in 2025?
- From January to September of 2025, 4.31 million international tourists have visited Georgia.
Note: This data is preliminary and is subject to change for future updates.
| Inbound Tourism in Georgia in 2025 | |
| Quarter | Total Visits |
| Q1 | 958,947 |
| Q2 | 1,311,416 |
| Q3 | 2,036,731 |
| Q4 | Not Yet Available |
How many tourists visited Georgia in 2024?
- In 2024, Georgia welcomed 13.92 million overnight visitors, with 5.09 million being international tourists and 8.83 million domestic travellers. This represented a 21.6% increase from the peak pre-pandemic year of 2019.
How much do tourists spend in Georgia every year?
Visitors, both domestic and international, spent over GEL 17.9 billion during their trips to Georgia in 2024.
- International tourists in Georgia generated GEL 8.5 billion in expenditure in 2019.
- International tourist spending fell to GEL 1.0 billion in 2020 and recovered to GEL 2.7 billion in 2021.
- Spending reached GEL 10.7 billion in 2022, followed by a 21% increase to GEL 12.9 billion in 2023, 52% above 2019 levels.
- International tourist spending rose to GEL 14.3 billion in 2024, up 11% from 2023 and 68% higher than 2019.
How much tourists spent in Georgia in 2025?
- From January to September of 2025, visitors have spent GEL 13.59 billion in Georgia.
- International tourists have spent GEL 12.02 billion, while domestic visitors have spent GEL 1.57 billion.
How much tourists spent in Georgia in 2024?
- Domestic and international visitors spent over GEL 17.9 billion during their trips to Georgia in 2024.
- International tourists spent GEL 14.3 billion, while domestic visitors spent GEL 3.6 billion.
How much do visitors spend in Georgia per day?
- Tourists spent an average of GEL 2,211 per one-day stay in Georgia in 2024. This includes food, transportation, accommodation and recreational activities tourists experienced in Georgia
- This represented a 3.8% decrease from the previous year
Where do tourists spend money in Georgia?
- Accommodation accounted for 33.7% of the total expenditure, with tourists spending GEL 4.81 billion on various lodging options such as hotels and rentals.
- Shopping took up 24.1% of spending, amounting to GEL 3.44 billion on items like local goods, clothing, and souvenirs.
- Food and drinks represented 22.3% of the expenditure as visitors spent GEL 3.19 billion enjoying Georgia’s cuisine and beverages.
- Recreation activities made up 10.9% of the total, with GEL 1.55 billion dedicated to entertainment such as tours and outdoor activities.
- Transport costs reached 8%, with GEL 1.14 billion spent on transportation, including public transit, rentals, and taxis.
- Other expenditures comprised 1.1%, with GEL 149.2 million going towards services like health care, personal care, and miscellaneous purchases.
Which countries visit Georgia the most?
In 2024, the leading sources of foreign tourists to Georgia were from Russia, followed by Turkey, Armenia, Israel and Azerbaijan.
- Russia was the top source of international visitors to Georgia, accounting for 21.9% of the market share with 1.42 million visits. Turkey also contributed significantly, with 1.34 million tourists.
- Armenia accounted for 14.6% of market share with 948,299 visits.
- Israel and Azerbaijan made 310,982 and 219,356 visits, respectively.
How long do visitors stay in Georgia?
- In 2024, international tourists spent an average of 5.5 nights visiting and exploring the wonders of Georgia.
When is the best time to visit Georgia?
The best time to visit Georgia is during spring (March to May) and fall (September to November).
- These seasons offer pleasant weather, vibrant scenery, and fewer crowds, making them ideal for exploring Georgia’s mountains, cities, and coastal areas. Spring brings colorful blooms and festivals, while fall showcases stunning foliage and comfortable temperatures for outdoor adventures.
Georgia Travel Resources
How popular is Georgia as a tourist destination?
Georgia, one of the most visited states in the United States, continues to earn recognition for its record-breaking tourism growth, cultural diversity, and southern hospitality.
- Record Tourism Growth:
Georgia welcomed over 174 million visitors in 2024, generating $45.2 billion in tourism spending, marking the third consecutive year of record-breaking growth. - Global Travel Recognition:
The Golden Isles ranked #1 in “Favorite Islands in the Continental U.S.” and #13 worldwide in Travel + Leisure’s World’s Best Awards 2023. - International Spotlight (2025):
Lowcountry & Coastal Georgia featured in Lonely Planet’s “30 Best Places to Travel in 2025”, enhancing the state’s global profile. - Tourism Industry Excellence:
The 2025 Georgia Tourism Awards (GACVB) recognized outstanding achievements in marketing, leadership, and destination innovation across the state. - City-Level Recognition:
Savannah and Atlanta were both included in Condé Nast Traveler and Travel + Leisure lists of Top U.S. Cities, praised for culture, cuisine, and visitor experience.
Georgia Tourism 2024 – Economic Impact
- In 2024, the tourism industry achieved significant success, with revenue from international tourism surpassing 2023 figures by 11%, amounting to an increase of GEL 1.33 billion.
- Preliminary national accounts data show that the direct value-added of tourism-related industries in 2024 was about GEL 5.3 billion, up from GEL 4.9 billion in 2023.
- In 2024, an estimated $350+ million was invested in tourism-related projects nationwide (private and public).
Georgia Tourism Statistics – International & Domestic Tourism
In 2024, domestic overnight travellers accounted for 8.83 million tourists, making up 63.4% of the total visitors while international tourists amounted to 5.09 million.
- In 2019, Georgia welcomed a combined total of 11.45 million international and domestic tourists.
- However, when the pandemic struck in 2020, visitor numbers dropped significantly to 6.88 million.
- In 2021, Georgia received a total of 9.53 million tourists, despite the emergence of a new COVID variant. Domestic tourism rebounded with 7.95 million visitors, while international tourism remained low, with only 1.58 million tourists.
- 2022 was Georgia’s recovery year, with visitor numbers (11.34 million) reaching pre-pandemic figures.
- Total visitor volume surpassed pre-pandemic level in 2023 with 12.99 million visitors.
Why do tourists visit Georgia?
- Holiday/Leisure Travel (3.35 million visits) was the dominant reason for visitors in 2024, due to Georgia’s strong appeal as a leisure destination.
- 1.47 million tourists were Visiting Friends and Relatives (VFR), indicating the importance of Georgia’s diaspora or expatriate communities and their role in driving inbound tourism.
- 831,519 visits were transit-related, showing Georgia’s strategic location as a transportation hub for travellers passing through to other destinations.
- Tourists travelling for business made 358,887 visits, reflecting a moderate level of business-related travel to Georgia.
- 307,564 travellers were motivated by shopping, which may highlight Georgia as a destination for purchasing local goods or cross-border shopping for neighbouring countries.
- In 2024, 126,463 visits fell into the “other” category, indicating that a small percentage of visits were for miscellaneous purposes, such as medical treatment, education, or other specialised reasons.
Where is Georgia?
Georgia is located in the Caucasus region at the intersection of Eastern Europe and Western Asia. It is bordered by several countries and bodies of water:
- North: Russia
- South: Turkey and Armenia
- Southeast: Azerbaijan
- West: The Black Sea
Key Geographic Features:
- Capital: Tbilisi, situated in the eastern part of the country.
- Major Mountains: The Greater Caucasus mountain range runs along the northern border, while the Lesser Caucasus mountains are found in the south.
- Climate: Georgia has a diverse climate, ranging from subtropical along the coast to continental in the interior.
Places to Visit in Georgia
- The capital, Tbilisi, drew 3.39 million tourists in 2024 with its blend of modern attractions, historical landmarks, and vibrant cultural scene.
- In 2023, Adjara attracted 2.54 million visitors, mainly to Batumi for its Black Sea resorts and entertainment during the summer.
- With 1.02 million visitors, Mtskheta-Mtianeti’s appeal lies in its ancient religious sites and outdoor activities in the Caucasus mountains.
- Samtskhe-Javakheti saw 597,400 visitors interested in its historical and natural attractions, including the Vardzia cave monastery.
- In 2024, Imereti recorded 559,900 visits. Tourists were driven by Kutaisi’s historical landmarks and natural wonders like the Prometheus Cave.
- Kakheti, famous for its wine tourism and scenic vineyards, welcomed 407,400 visitors in 2024.
Europe Travel Resources
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