Florence Tourism Statistics

Florence, the capital of Italy's Tuscany region, is a historic city renowned for its Renaissance art, stunning architecture, and cultural treasures like the iconic Duomo and Uffizi Gallery.

Nearly 6.2 million domestic and international tourists visited Florence in 2025.¹

• In 2019, Florence welcomed 3.75 million international visitors. When the pandemic began in 2020, this number dropped by 86% to 542,000.¹
• By 2021, Florence experienced a 74% decline in international tourism with 974,000 visitors.¹
• Inbound tourism increased to 2.83 million visitors in 2022.¹ This trend continued into 2023, with visitor numbers rising to 3.79 million², marking a 34% increase from 2022.
• International arrivals went on to reach 3.95 million in 2024 and a record 4.65 million in 2025¹ (from 2025 the count also includes holiday rentals let on a non-business basis).

How many people visited Florence in 2026?

In the first four months of 2026, the city of Florence alone (the municipality, not the wider metropolitan area the annual figures below cover) recorded 1.37 million arrivals and 3.34 million overnight stays, up 3.5% and 5.4% on the same period of 2025³.

• International visitors accounted for 79.2% of overnight stays, up from 77.6% a year earlier, while domestic stays fell 2.5%³.

How many people visited Florence in 2025?

In 2025, the Florence metropolitan area (the province of Florence) welcomed 6.2 million visitors, with 4.65 million being international tourists and 1.55 million domestic travellers.¹

• This marked an increase of 17% from the 5.31 million recorded in 2024 and is well above the pre-pandemic peak of 5.32 million in 2019¹, although from 2025 the count also includes holiday rentals let on a non-business basis.

The USA is the leading source of foreign tourists to Florence¹, followed by France, Germany, the UK and China.

• In 2025 the USA accounted for 23.4% of foreign arrivals (1.09 million), far ahead of France and Germany on 5.6% each (about 261,000 arrivals apiece).¹
• The UK held a 5.4% share with 251,000 arrivals, just ahead of China (5.3%, 245,000) and Spain (4.7%, 220,000).¹

People visit Florence for its rich cultural and historical significance, being the birthplace of the Renaissance and home to iconic landmarks like the Duomo, Palazzo Vecchio, and Ponte Vecchio.

• Renowned for its world-class museums, the Uffizi Gallery showcases masterpieces by Botticelli and Leonardo da Vinci, while the Galleria dell'Accademia houses Michelangelo's David.
• The city's scenic beauty is captivating, with panoramic views from Piazzale Michelangelo and charming streets, gardens, and markets.
• Visitors also indulge in Florence's culinary delights, savouring traditional Tuscan dishes.

• Discover Iconic Landmarks: Visit the Piazza del Duomo to marvel at the Cathedral of Santa Maria del Fiore and climb Brunelleschi's dome for panoramic views. Explore the historic Ponte Vecchio, a picturesque bridge lined with unique shops.
• Immerse in Art and Culture: Tour the Uffizi Gallery to see Renaissance masterpieces by Botticelli and Michelangelo, and visit the Galleria dell'Accademia to admire Michelangelo's statue of David.
• Enjoy Scenic Views: Head to Piazzale Michelangelo for breathtaking vistas of Florence, especially stunning at sunset. Wander through the serene Bardini Gardens in the Oltrarno district.
• Dive into Culinary Delights: Take a food tour or cooking class to savour authentic Tuscan dishes like ribollita and Florentine steak, or explore the bustling Mercato Centrale for local flavours and artisanal goods.
• Experience Florence's History: Explore the Medici Chapels, the burial site of the Medici family showcasing exquisite Renaissance art, or join a walking tour to uncover the city's rich architectural and historical heritage.