Georgia (Country) Tourism Statistics

Georgia is a captivating destination known for its diverse landscapes, rich cultural heritage, and warm hospitality, offering visitors everything from stunning mountain vistas to historic cities and world-class wine.

This page covers Georgia, the country in the Caucasus, not the US state.

• A record 5.52 million international tourists visited Georgia in 2025, up 8.4% on 2024¹.
• Counting domestic trips, tourists made about 13.92 million overnight trips in 2025, about 8.40 million of them by Georgian residents².
• Visitors spent about ₾18.6 billion³ (about US$6.8 billion) in 2025⁴, including ₾15.0 billion by international tourists³.
• From January to June 2026, 2.27 million international tourists arrived, up 0.1% on the same months of 2025⁵.
• Russia sent the most visitors in 2025, with 1.58 million visits⁶.

Visitors, both domestic and international, spent about ₾18.6 billion³ (about US$6.8 billion) during their trips to Georgia in 2025⁴.

• International tourists in Georgia generated ₾8.5 billion in expenditure in 2019³.
• No full-year spending figures exist for 2020 and 2021, when the national visitor survey was paused; international visitors spent ₾1.0 billion in January–March 2020 alone³.
• Spending reached ₾10.7 billion in 2022, followed by a 21% increase to ₾12.9 billion in 2023, 52% above 2019 levels³.
• International tourist spending rose to ₾14.3 billion in 2024³, up 10% from 2023 and 68% higher than 2019.
• In 2025, international tourist spending reached a record ₾15.0 billion (about US$5.5 billion), up 5% from 2024 and 76% above 2019³.

US dollar amounts are approximate, converted at the National Bank of Georgia's average official rate: ₾2.74 per US dollar in 2025¹¹ and ₾2.69 in January–June 2026¹².

How much did tourists spend in Georgia in 2026?

• From January to June of 2026, visitors have spent about ₾6.95 billion³ (about US$2.6 billion) in Georgia⁴.
• International tourists have spent ₾5.23 billion³ (about US$1.9 billion), while domestic visitors have spent ₾1.72 billion⁴ (about US$640 million).

How much did tourists spend in Georgia in 2025?

• Domestic and international visitors spent about ₾18.6 billion³ (about US$6.8 billion) during their trips to Georgia in 2025⁴.
• International tourists spent ₾15.0 billion³ (about US$5.5 billion), while domestic visitors spent ₾3.6 billion⁴ (about US$1.3 billion).

How much do visitors spend in Georgia per visit?

• International visitors spent an average of ₾2,187³ (about US$800) per visit to Georgia in 2025⁶. This includes food, transportation, accommodation and recreational activities tourists experienced in Georgia.
• This represented a 1.1% decrease from 2024³ (₾2,211)⁶.

Where do tourists spend money in Georgia?

• Shopping took up the largest share in 2025, 28.4% of spending, amounting to ₾4.26 billion on items like local goods, clothing, and souvenirs³.
• Accommodation accounted for 25.4% of the total expenditure, with international visitors spending ₾3.80 billion on various lodging options such as hotels and rentals³.
• Food and drinks represented 23.3% of the expenditure as visitors spent ₾3.50 billion enjoying Georgia’s cuisine and beverages³.
• Recreation activities made up 13.0% of the total, with ₾1.95 billion dedicated to entertainment such as tours and outdoor activities³.
• Transport costs reached 8.7%, with ₾1.30 billion spent on transportation, including public transit, rentals, and taxis³.
• Other expenditures comprised 1.2%, with ₾180.1 million going towards services like health care, personal care, and miscellaneous purchases³.

• In 2025, international tourists spent an average of 5.6 nights¹⁴ visiting and exploring the wonders of Georgia.

Georgia remained a popular tourism destination in the Caucasus in 2025, with international tourism reaching record levels.

• Georgia recorded 7.8 million international non-resident traveler arrivals in 2025, up 5.9% from 2024¹.
• International visitors made 6.9 million visits in 2025, up 6.2% year on year⁶.
• Tourist-type visits reached a record 5.5 million in 2025, up 8.4% from 2024¹.
• Holiday, leisure and recreation was the leading reason for visiting Georgia in 2025, with 3.45 million visits.¹⁶
• The 2025 visited-region breakdown shows that Tbilisi accounted for 36.2% of region visits by inbound visitors¹⁷, followed by Adjara A/R at 25.7%, Mtskheta-Mtianeti at 11.1%, Imereti at 6.4%, Kvemo Kartli at 6%, Samtskhe-Javakheti at 5.9%, Kakheti at 4% and other regions at 4.7%. A visit that takes in several regions counts once for each, so these shares describe region visits rather than trips. Measured against all trips, Tbilisi featured in about 55% of inbound visits in 2025: 313,900 of the 571,400 visits made each month on average¹⁵.

In 2025, Georgian residents made about 8.40 million domestic overnight trips², 60.3% of the total, while international tourists made 5.52 million¹.

• In 2019, international and domestic tourists made a combined 11.45 million¹⁰ overnight trips in Georgia.⁷
• However, when the pandemic struck in 2020, overnight trips dropped significantly⁷ to 6.85 million¹⁰.
• In 2021, tourists made a total of 9.53 million¹⁹ overnight trips in Georgia,⁸ despite the emergence of a new COVID variant. Domestic tourism rebounded with 7.95 million trips¹⁹, while international tourism remained low, with only 1.58 million trips⁸.
• 2022 was Georgia’s recovery year, with overnight trips⁸ (11.34 million)¹⁹ reaching pre-pandemic figures.
• Total visitor volume surpassed the pre-pandemic level in 2023 with 12.99 million²⁰ overnight trips.⁹
• In 2024, the total reached 13.92 million overnight trips, with 8.83 million domestic² and 5.09 million international trips.⁹

• The capital, Tbilisi, drew 3.77 million international visits in 2025¹⁷ with its blend of modern attractions, historical landmarks, and vibrant cultural scene.
• In 2025, Adjara attracted 2.67 million international visits¹⁷, mainly to Batumi for its Black Sea resorts and entertainment during the summer.
• With 1.15 million international visits in 2025¹⁷, Mtskheta-Mtianeti’s appeal lies in its ancient religious sites and outdoor activities in the Caucasus mountains.
• Samtskhe-Javakheti saw 617,400 international visits¹⁷ from travelers interested in its historical and natural attractions, including the Vardzia cave monastery.
• In 2025, Imereti recorded 667,100 international visits¹⁷. Tourists were driven by Kutaisi’s historical landmarks and natural wonders like the Prometheus Cave.
• Kakheti, famous for its wine tourism and scenic vineyards, welcomed 419,700 international visits in 2025¹⁷.