Bali Tourism Statistics - How Many Tourists Visit? (2025)

Page last updated: 13 July 2025

Bali, Indonesia, known for its diverse landscapes, rich cultural heritage, and stunning beaches, welcomes millions of international tourists annually, making it a top travel destination in Southeast Asia.

Overview

How many people visit Bali each year?

Over 16.4 million international and domestic tourists visited Bali in 2024.¹

In 2019, Bali welcomed 6.28 million international visitors. When the pandemic started in 2020, this number dropped by nearly 83% to 1.07 million.

By 2021, Bali experienced a further decline in international tourists with just 51 visitors.

Inbound tourism rose to 2.16 million visitors in 2022, and this trend continued in 2023 with 5.27 million visitors. However, this still marked 16% less than 2019 figures (pre-pandemic).

In 2024, Bali welcomed 16.4 million international and domestic tourists, up 7.9% from 15.2 million in 2023, but down 2.4% from 16.8 million in 2019.

How many tourists visited Bali in 2025?

From January to May 2025, Bali saw 2.64 million international arrivals, a 9.0% increase over the 2.42 million arrivals in the same period of 2024. Note: This data is preliminary and subject to change.

2025 Monthly International Tourists Arrival to Bali

Month	2025 International Arrivals
January	529,897
February	450,697
March	470,851
April	591,221
May	602,213

How many tourists visited Bali in 2024?

In 2024, Bali welcomed 16.4 million visitors, up 7.9% from 15.2 million in 2023, comprising 10.1 million domestic tourists (a 2.0% increase) and 6.33 million international tourists (a 19.4% increase).

How much do tourists spend in Bali every year?

Visitors spent over RP3.86 billion during trips to Bali in 2022.

Tourist expenditure in Bali generated RP4.02 billion in 2019.

This number decreased to RP3.07 billion in 2020 due to coronavirus travel restrictions and fewer visitors. This slightly increased by 1.6% in 2021 to RP3.12 billion.

Bali continued to recover with RP3.86 billion being spent by tourists in 2022, 3% higher than 2019 levels (pre-pandemic).

Note: Tourism spending data after 2022 are not publicly available; for the latest figures, see the Indonesia Tourism Statistics to find the latest tourism spending figures for Indonesia, including Bali.

How much does it cost to visit Bali?

Mid-range travel in Bali averages about US $88 per day, with a seven-day itinerary totaling approximately US $2,485, covering airfare, lodging, meals, activities, and ground transportation.

Which countries visit Bali the most?

In 2024, the leading sources of foreign tourists to Bali were Australia, India, China, the United Kingdom, and South Korea.

Australia was the top source of international visitors to Bali, accounting for 1,544,141 visits.

India followed with 550,379 visitors. China contributed 448,446 tourists.

The United Kingdom and South Korea made 295,326 and 294,024 visits, respectively.

How long do visitors stay in Bali?

Most tourists who stay in star-rated hotels spend about 3 nights in Bali (2.75 – 3.01 nights on average). As per immigration entry-exit records show an overall average stay of 6.85 nights, reflecting that many visitors extend their trips by using private villas, guesthouses, or moving between different accommodations.

In 2023, domestic tourists spent 2.06 nights in Bali on average, while international tourists spent 2.81 nights.

Bali Travel Resources

Car rental prices in Bali

Bali Tourism Statistics 2024 – Economic Impact

Bali’s tourism sector’s delivered 5.48% economic growth in Bali in 2024, driven by a surge in international arrivals, major conferences, and expanded direct flight routes, outpacing Indonesia’s 5.03% national average

Tourism, bolstered by new MICE events and the first-year collection of a Rp 318.2 billion entry tax, accounted for 21.75% of Bali’s GDP in 2024.

The sector supported 2.67 million jobs across hospitality, transport, and services—adding 59,790 new positions by February amid strong visitor demand and reopening policies.

What are Bali’s peak tourist months?

July is the peak time to visit Bali with visitors totalling 625,665. This is driven by summer holidays in many countries, making it a prime period for international travel to Bali’s beaches and cultural festivals.

August attracted 616,641 visitors thanks to the ongoing summer vacation period and favourable weather conditions.

In September 2024, 593,909 tourists visited Bali to enjoy less crowded beaches and slightly cooler weather.

June (518,819 visitors) marked the start of the peak travel season as schools began summer vacations, leading to increased family trips and the allure of Bali’s cultural events.

December (551,100 visitors) was also a popular month as tourists travelled for the holiday season and to enjoy Bali’s festive atmosphere and tropical climate.

When is the best time to go to Bali?

The best time to visit Bali is during the shoulder seasons, April to early June and September to October, when arrival figures (e.g., April: 503,194, May: 544,601, October: 541,750) remain high but stay below the July peak of 625,665, offering warm, dry weather with fewer crowds and better availability for accommodations and cultural experiences.

How popular is Bali as a tourist destination?

Bali was named the most popular destination in the world in the TripAdvisor Travelers’ Choice Award 2024.

Bali’s top ranking in the DestinAsian Readers’ Choice Awards highlights its enduring appeal, captivating beauty, vibrant culture, and welcoming atmosphere.

Due to the growing popularity of Indonesia, especially Bali, the region has faced overtourism, leading to strain on natural resources, with water scarcity emerging as a particularly pressing issue.

Bali Travel Statistics – International & Domestic Tourism

In 2024, domestic travellers accounted for 10.1 million tourists, making up 62% of the 16.4 million total visitors, while international tourists amounted to 6.33 million.

51 international visitors visited Bali during the pandemic era in 2020 compared to 4.3 million in 2021.

Why do tourists visit Bali?

Bali is a popular destination because of its stunning natural beauty, including beautiful beaches, rice terraces, and volcanoes perfect for hiking, surfing, and exploring.

Cultural Richness: Unique Hindu traditions, temples, and welcoming locals.

Affordability: Budget-friendly options for accommodations, food, and activities.

Relaxed Vibes: Yoga, meditation, and a laidback atmosphere for ultimate relaxation.

Adventure: Surfing, diving, trekking, and hidden natural gems.

Accessibility: Easy international flights and tourist-friendly infrastructure.

What to see in Bali?

Ulun Danu Beratan Temple is a floating Hindu-Buddhist temple located on Lake Beratan, one of Bali’s iconic landmarks.

Tanah Lot is a dramatic sea temple perched on an offshore rock formation, one of Bali’s most photographed attractions.

Pura Tirta Empul is a Hindu spring temple known for its sacred pools and bathing rituals.

Jatiluwih Rice Terraces are expansive, verdant rice paddies that are a UNESCO World Heritage site.

Bali Zoo features a wide variety of Indonesian wildlife, including Sumatran tigers, Komodo dragons, and orangutans.

Asia Travel Statistics Resources

References

SBP: Tourism Key Figures and Statistics of Bali ↩︎