Tokyo Tourism Statistics

Tourists (both international and domestic) spend over ¥6.0 trillion each year in Tokyo.

• In 2024, tourists generated approximately ¥6.0 trillion in spending, representing 20% growth from 2023.
• Annual spending reached ¥5.0 trillion in 2023, a strong recovery from pandemic lows, with ¥2.7 trillion in 2022.
• Before the pandemic, ¥6.5 trillion in spending was generated in 2019, which dropped to ¥1.3 trillion in 2020 and approximately ¥1.0 trillion in 2021 during the pandemic.

Tokyo Tourism Spending in 2024

Approximately ¥6.0 trillion in spending was generated by tourists in Tokyo in 2024.

• Tourists generated ¥5.0 trillion from domestic spending (83%) and ¥1.0 trillion from international spending (17%) of total tourism revenue in 2024.

Tokyo Tourism Spending in 2023

Approximately ¥5.0 trillion in spending was generated by tourists in Tokyo in 2023.

• Tourists generated ¥3.5 trillion from domestic spending (70%) and ¥1.5 trillion from international spending (30%) of total tourism revenue in 2023.

How much does it cost to visit Tokyo?

The weighted average cost to visit Tokyo is approximately ¥54,000 per trip in 2024.

• Domestic visitors: Approximately ¥50,000 per trip (averaging ¥15,000 per day for 3.5 nights)
• International visitors: Approximately ¥200,000 per trip (averaging ¥25,000 per day for 8 nights)

Tokyo attracts visitors primarily for leisure and sightseeing (55%), with tourists enjoying its culture, shopping, dining, and attractions in 2024.

• Business travel accounts for 23% of visitors, attending conferences and professional meetings.
• Visiting friends and relatives represents 12% of visitors, highlighting Tokyo's role in fostering personal connections.
• Other reasons comprise the remaining 10% of visitors, reflecting the diverse range of motivations beyond the primary categories.

The best time to visit Tokyo depends on weather preferences and crowd tolerance.

• March-April (Spring): Ideal conditions with cherry blossom season and mild temperatures.
• October-November (Autumn): Pleasant weather with fall foliage and fewer crowds.
• June-September (Summer): Hot and humid but many festivals and events.
• December-February (Winter): Cool and dry weather with fewer tourists.

• The COVID-19 pandemic led to an 83% drop in international visitors, decreasing from 15.18 million visitors in 2019 to 2.52 million visitors in 2020. The decline reflected the impact of global travel restrictions, lockdown measures, and Japan’s strict border controls during the early phase of the pandemic.
• The situation worsened in 2021, with only 200,000 international visitors recorded, indicating ongoing travel restrictions and reduced tourism activity throughout the year due to continued pandemic-related measures.

Tokyo continues to be one of the world’s most influential and visited cities, blending cutting-edge urban innovation with deep cultural heritage and global connectivity.

• Tokyo was ranked #1 in the “Best Big Cities” category (excluding U.S. cities) in the 2025 Readers’ Choice Awards, reaffirming its global appeal as a top tourism destination. This marked the second consecutive year Tokyo held the top spot in this ranking.
• In the 2024 “Top 100 City Destinations” index by Euromonitor International, Tokyo placed #3 globally, demonstrating strong tourism infrastructure, performance, and attractiveness.
• In brand-strength and city performance analyses, Tokyo features among the top global cities (and 4th in some indices for 2024/2025).
• In the 2025 global tourism-city attractiveness index by Yanolja Research, Tokyo held a strong position ranked 12th globally.

Tokyo is a top tourist destination because it offers a unique mix of tradition and modernity, attracting millions each year.

• Visitors love exploring ancient sites like Senso-ji Temple alongside high-tech areas like Akihabara, offering a rich cultural fusion.
• Tokyo’s renowned food scene, with more Michelin-starred restaurants than anywhere else, delights food lovers, while anime and manga fans flock to the pop culture hubs.
• The city also offers diverse shopping options, from luxury in Ginza to unique fashion in Harajuku.
• With a safe environment, welcoming locals, and an efficient transportation system, Tokyo provides an accessible and unforgettable travel experience.