Bali Tourism Statistics - How Many Tourists Visit? (2023)

Page last updated: 06 September 2024

Bali, Indonesia, known for its diverse landscapes, rich cultural heritage, and stunning beaches, welcomes millions of international tourists annually, making it a top travel destination in Southeast Asia.

Overview

How many people visit Bali each year?

Over 15.4 million international and domestic tourists visited Bali in 2023.¹

In 2019, Bali welcomed 6.28 million international visitors. When the pandemic started in 2020, this number dropped by 82% to 1.07 million.

By 2021, Bali experienced a further decline in international tourists with just 51 visitors.

Inbound tourism rose to 2.16 million visitors in 2022, and this trend continued in 2023 with 5.27 million visitors. However, this still marked 16% less than 2019 figures (pre-pandemic).

How much do tourists spend in Bali every year?

Visitors spent over RP3.86 billion during trips to Bali in 2022.

Tourist expenditure in Bali generated RP4.02 billion in 2019.
This number decreased to RP3.07 billion in 2020 due to coronavirus travel restrictions and fewer visitors. This slightly increased by 2% in 2021 to RP3.12 billion.

Bali continued to recover with RP3.86 billion being spent by tourists in 2022, 3% higher than 2019 levels (pre-pandemic).

Which countries visit Bali the most?

From 2014 to 2023, the leading sources of foreign tourists to Bali were from Australia, closely followed by China, India, the UK, and USA.

Australia was the top source of international visitors to Bali, accounting for 8.70 million total visits. China also contributed significantly, with 6.59 million tourists.

India accounted for 2.07 million international visits.

The UK and USA made up 1.74 million and 1.52 million visits, respectively.

How many people visited Bali in 2023?

In 2023, Bali welcomed a total of 15.14 million visitors, with 5.27 million being international tourists and 9.87 million domestic travellers. This represented a 16% decrease from the peak pre-pandemic year of 2019.

How much do tourists spend in Bali?

Tourists spend a minimum of $1,500 per one-day stay.

The highest yearly revenue was observed in 2019 with RP4.02 billion.

How long do visitors stay in Bali?

In 2023, domestic tourists spent 2.06 nights in Bali on average, while international tourists spent 2.81 nights.

Economic Impact – Bali Tourism Statistics 2023

Bali’s tourism sector’s performance improved in the first quarter of 2023 due to hosting various international events and MICE (Meetings, Incentives, Conferences, Exhibitions).

The addition of domestic and international direct flights, following the easing of public mobility after the revocation of the Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) policy.
Hosting international events and MICE, along with increased direct flights, significantly boosted the tourism sector.
The easing of public mobility restrictions played a crucial role in the economy’s recovery.
The tourism-related sector employs 2.6 million people.

What are Bali’s peak tourist months?

Bali’s peak tourist months are driven by favourable weather, school holidays, and vibrant cultural events.

July 2023 saw the highest number of visitors (541,353). This was due to the summer holidays in many countries, making it a prime time for international travel to Bali’s beaches and cultural festivals.

August attracted 522,141 visitors due to the ongoing summer vacation period and favourable weather conditions.

In September 2023, 508,350 tourists visited Bali to enjoy less crowded beaches and slightly cooler weather.

June (478,198 visitors) marked the start of the peak travel season as schools began summer vacations, leading to increased family trips and the allure of Bali’s cultural events.

December (481,646 visitors) was also a popular month as tourists travelled for the holiday season and to enjoy Bali’s festive atmosphere and tropical climate.

How popular is Bali as a tourist destination?

Bali was named the most popular destination in the world in the TripAdvisor Travelers’ Choice Award 2024.

Bali’s top ranking in the DestinAsian Readers’ Choice Awards highlights its enduring appeal, captivating beauty, vibrant culture, and welcoming atmosphere.
Due to the growing popularity of Indonesia, especially Bali, the region has faced overtourism, leading to strain on natural resources, with water scarcity emerging as a particularly pressing issue.

Learn more about Global Overtourism and Bali’s efforts to combat it.

Bali Travel Statistics – International & Domestic Tourism

In 2023, domestic travellers accounted for 9.87 million tourists, making up 65% of the total tourists while international tourists amounted to 5.27 million.

51 international visitors visited Bali during the pandemic era in 2020 compared to 4.3 million in 2021.

Which cities and attractions are the most visited in Bali?

Based on the latest data from the Bali Ministry of Tourism, the following are some of the top attractions and destinations that captivated the most international visitors in 2022.

Ulun Danu Beratan Temple is a floating Hindu-Buddhist temple located on Lake Beratan, one of Bali’s iconic landmarks.

Tanah Lot is a dramatic sea temple perched on an offshore rock formation, one of Bali’s most photographed attractions.

Pura Tirta Empul is a Hindu spring temple known for its sacred pools and bathing rituals.

Jatiluwih Rice Terraces are expansive, verdant rice paddies that are a UNESCO World Heritage site.

Bali Zoo features a wide variety of Indonesian wildlife, including Sumatran tigers, Komodo dragons, and orangutans.

Asia Travel Statistics

Other Travel Statistics by Country

References

SBP: Tourism Key Figures and Statistics of Bali ↩︎