Jamaica Tourism Statistics

In recent years (2023 and 2024) tourists spent over $4 billion in Jamaica, but in 2025 it again went below $4 billion.

• In 2025, visitors spent $3.8 billion, representing a 12% decrease from the previous year.
• Visitor spending reached $3.64 billion before the pandemic in 2019, marking a strong tourism economy.
• The 2020 pandemic year caused a decline in visitor spending, dropping to $1.26 billion.
• Spending rose slightly to $2.1 billion in 2021.
• The 2022 figures showed a near full recovery, with $3.62 billion spent by visitors, approaching pre-pandemic levels.
• Tourist spending saw a strong recovery in 2023, surpassing pre-pandemic levels with $4.33 billion in revenue.
• Visitor spending in Jamaica reached $4.32 billion in 2024.

How much do tourists spend in Jamaica in 2025?

• Around $3.8 billion was spent by visitors to Jamaica in 2025, marking a 12% decrease from the previous year but still surpassing the pre-pandemic high of 2019.

How much do tourists spend in Jamaica in 2024?

• Visitors spent $4.32 billion in Jamaica in 2024, marking a figure nearly identical to the previous year.

How Much Does It Cost to Visit Jamaica?

• Each tourist spent $1000-$1050 on their trip to Jamaica.

• The USA was the main source country of tourists for Jamaica in 2025, with 70.7% of total stopover arrivals, followed by Canada, European countries and Caribbean countries.

1. USA: 1,839,753 stopover arrivals.
2. Canada: 345,714 arrivals.
3. Europe: 256,488 arrivals.
4. Caribbean: 85,470 arrivals.
5. Latin America: 58,797 arrivals.

People predominantly visited Jamaica for leisure, recreation and holiday purposes in 2024. Some people visited in order to meet their friends and relatives and, to a lesser degree, for business purposes.

• Leisure, Recreation and Holiday: 79%
• Visiting Friends and Relatives: 16.4%
• Business: 2%
• Other: 2.6%

• Dunn’s River Falls: Dunn’s River Falls is a famous terraced waterfall in Jamaica, known for its natural beauty and popular for climbing and swimming. Approximately 1 million people visit this location annually, making it Jamaica's most popular tourist destination.
• Seven Mile Beach (Negril): Seven Mile Beach in Negril, Jamaica, is a stunning white-sand beach known for its crystal-clear waters, vibrant atmosphere, and breathtaking sunsets.
• Blue Hole, Ocho Rios: Blue Hole in Ocho Rios, Jamaica, is a scenic natural pool with turquoise waters, waterfalls, and opportunities for swimming, cliff jumping, and exploring caves.
• Bob Marley Museum, Kingston: The Bob Marley Museum in Kingston, Jamaica, is the former home of the reggae legend, showcasing his life, music, and legacy through artifacts and memorabilia.
• Port Royal & Historic Sites: Port Royal, once the "Wickedest City on Earth," is a historic Jamaican town featuring colonial-era forts, pirate history, and sunken ruins from the 1692 earthquake.