Istanbul Tourism Statistics

Published 9 Sept 2026

Published 9 Sept 2026

Istanbul sits at the crossroads of Europe and Asia, and the numbers reflect it. Each year, tens of millions of foreign visitors pass through its airports and seaports, making it one of the most-visited cities on the planet.

How many tourists visit Istanbul each year?

Foreign visitor entries to Istanbul reached a new record in 2025, continuing a multi-year growth streak that began after the pandemic-era collapse in 2020.

  • Istanbul recorded 18.97 million foreign visitor entries in 2025, a +2% increase over 2024.
  • The city welcomed 18.58 million foreign visitors in 2024, surpassing the previous record of 17.37 million set in 2023.
  • The pre-pandemic benchmark stood at 14.91 million visitors in 2019. By 2022, Istanbul had already surpassed that level, reaching 16.02 million.
  • Foreign visitor entries collapsed to 5 million in 2020, a -66% drop from 2019. Recovery was rapid: entries rebounded to 9.03 million in 2021, and by 2022 the city was above its pre-pandemic peak.
  • Across the 2014–2025 period, Istanbul averaged approximately 13.13 million foreign visitor entries per year.
  • On a daily average basis, Istanbul received approximately 51,980 foreign visitors per day in 2025 and 50,770 per day in 2024.

Note: Figures are border-gate entries by foreign nationals at Istanbul Airport, Sabiha Gökçen Airport and seaports. Domestic travelers are excluded.

Bar chart of annual foreign visitor entries to Istanbul from 2012 to 2025, rising overall with a 2020 pandemic drop
Annual foreign visitor entries in Istanbul, 2012–2025

When is the most popular time to visit Istanbul?

Summer draws the largest crowds, but autumn is not far behind. July consistently tops the monthly visitor charts, while October has emerged as a strong second peak.

  • The three highest-volume months were July (1.88 million), October (1.86 million) and August (1.85 million) in 2025.
  • July led with 1.91 million visitors in 2024, followed by August (1.8 million) and September (1.75 million).
  • Winter is noticeably quieter. March recorded the lowest entries at 1.23 million in 2025 — roughly 35% below the July peak.
  • The most recent available data point shows that 1.36 million foreign visitors entered Istanbul in January 2026, up +7% compared to January 2025.
Bar chart comparing monthly foreign visitor entries to Istanbul for 2024 vs 2025 across January to December
Monthly foreign visitor entries to Istanbul, 2024 vs 2025

Which countries send the most visitors to Istanbul?

Russia is the single largest source of foreign visitors to Istanbul, accounting for more than 1 in 10 arrivals in 2025, with Germany and the United States filling the next positions.

  • Russia sent 2.02 million visitors to Istanbul in 2025, representing 10.7% of all foreign entries.
  • Germany ranked second with 1.52 million visitors (8% share), followed by the United States with 1.06 million (5.6%) in 2025.
  • Iran (910,996), the United Kingdom (758,573) and France (672,999) completed the top six source markets in 2025.
  • The top 10 source countries together accounted for 9.06 million visitors, or 47.8% of Istanbul's total foreign entries in 2025.
  • Russia again led monthly entries with an 11.3% share in January 2026, followed by Germany (6.8%) and Iran (4.8%).
Horizontal bar chart ranking the top 10 countries of origin sending visitors to Istanbul in 2025
Top 10 international source markets for Istanbul, 2025

Domestic vs. International Visitors in Istanbul Hotels

Foreign guests dominate Istanbul's certified accommodation sector, accounting for roughly three-quarters of all hotel overnight stays recorded in 2024.

  • Istanbul's certified accommodation facilities registered 14.24 million total arrivals (check-ins) in 2024, of which 10.03 million (70.4%) were foreign guests and 4.21 million (29.6%) were domestic guests.
  • Total overnight stays reached 31.63 million in 2024, with foreign guests generating 23.8 million nights (75.2%) and domestic guests 7.83 million nights (24.8%).
  • The average length of stay across all guests was 2.22 nights in 2024, reflecting Istanbul's predominantly short-break travel pattern.
  • The annual hotel occupancy rate for certified properties stood at 54.75% in 2024.
  • As of early 2026, Istanbul had 3,154 certified accommodation facilities with a total capacity of 258,252 beds, plus a pipeline of 67 investment-certified properties adding 15,624 beds when completed.
Domestic vs. international guests in Istanbul hotels, 2024
MetricDomesticForeignTotal
Arrivals (check-ins)4.21 million10.03 million14.24 million
Share of arrivals29.60%70.40%100%
Overnight stays7.83 million23.80 million31.63 million
Share of overnights24.80%75.20%100%

Source · Note: Covers Ministry-certified facilities only; uncertified properties are excluded. "Arrivals" is not person-based — repeat stays count separately.

Istanbul's Share of Turkey's Foreign Visitor Entries

Istanbul serves as Turkey's single largest tourism gateway, consistently accounting for more than a third of all foreign visitor entries recorded nationally.

  • Istanbul's 18.97 million foreign entries represented 36% of Turkey's national total of 52.78 million in 2025.
  • Istanbul's share was 35.3% of Turkey's total 52.63 million foreign entries in 2024.
Grouped bar chart comparing Istanbul's foreign visitor entries against Turkey's national total for 2024 and 2025
Istanbul's contribution to Turkey's total foreign visitor entries, 2024–2025

Turkey's National Tourism Income

Turkey's official tourism income has grown steadily in recent years, with Istanbul accounting for a significant implied share based on its proportion of national visitor entries.

  • Turkey's total tourism income reached $65.23 billion (USD) in 2025, a +6.8% increase over 2024.
  • National tourism income stood at $61.1 billion in 2024, rising to $65.23 billion in 2025.
  • Applying Istanbul's 36% share of foreign entries as a proxy, Istanbul's implied contribution is approximately $23.5 billion for 2025.
Bar chart of Turkey's national tourism income in USD billions for 2024 and 2025
Turkey's national tourism income, 2024–2025 (USD billions)
Istanbul's implied share of Turkey's tourism income, 2025
YearIstanbul Share of EntriesImplied Tourism Income
202536%~$23.5 billion

Source · Note: The Istanbul income figure is an indicative proxy — Istanbul's share of national foreign entries applied to Turkey's official tourism income — not a standalone official statistic.

How many people visit Istanbul's major attractions?

Before the pandemic, Istanbul's three most popular historical sites collectively drew approximately 6.96 million visits per year. Hagia Sophia alone accounted for more than half that total.

  • The Hagia Sophia Museum recorded 3.77 million visitors in 2019, making it by far the most visited attraction in the city that year.
  • Topkapi Palace Museum drew 2.72 million visitors in 2019, ranking second among Istanbul's major cultural sites.
  • The Istanbul Archaeology Museums recorded 469,539 visits in 2019, dropping sharply to 127,301 in 2020 due to pandemic-related closures and restrictions.
  • Hagia Sophia recorded only 471,868 visitors in 2020, significantly affected by its re-designation and institutional transfer on 10 July 2020.
  • The Galata Tower Museum (newly opened in the series) led the available attraction data with 751,793 visitors in 2021. The listed attractions with available data reached a combined 965,764 in 2021, though this excludes Hagia Sophia and Topkapi Palace due to data gaps.
Visitors to Istanbul's major museums, 2019–2021
Museum201920202021
Hagia Sophia Museum3,768,168471,868N/A
Topkapi Palace Museum2,720,119N/AN/A
Galata Tower MuseumN/AN/A751,793
Istanbul Archaeology Museums469,539127,301213,971
Listed Total6,957,826599,169965,764

Source · Note: Totals reflect only the attractions listed here. The official 2021 table covered more museums and reached 1,270,647 total visits. The 2020 drop reflects pandemic restrictions and Hagia Sophia's re-designation on 10 July 2020. Post-2021 attraction-level data is not available in the provincial bulletins reviewed.

Related Travel Statistics

Turkish Outbound Tourism Trends

Turkey's outbound travel has grown well beyond its pre-pandemic level, with both trip volume and total spending reaching new highs in 2025.

  • Outbound trips from Turkey reached 11.9 million in 2025, up +4% from 2024 and +23% above the 2019 pre-pandemic level of 9.65 million.
  • Total outbound spending reached $9.6 billion in 2025, more than double the $4.4 billion recorded in 2019.
  • Average spend per traveller rose to $807 in 2025, compared to $456 in 2019, reflecting both inflation and a shift toward higher-spend destinations.
  • Outbound trip volume continued to rise in 2024, reaching 11.39 million, while total spending was $7.74 billion and average spend per traveller was $680.
Turkey outbound tourism: trips, spend and average spend per traveller, 2019–2025
YearOutbound Trips (Millions)Total Spend (USD Billions)Avg. Spend per Traveller
20199.65 M$4.40 B$456
20227.27 M$4.28 B$589
202311.07 M$7.07 B$639
202411.39 M$7.74 B$680
202511.90 M$9.60 B$807
Turkey outbound tourism growth vs. 2019 baseline
Metric2024 vs. 20192025 vs. 2019
Trip volume+18%+23%
Total spend+76%+118%

Source · Note: This is a national Turkey-wide series. No Istanbul-specific outbound data is published in the Istanbul provincial bulletins.

References

  1. Istanbul Tourism Statistics Report (January 2026) · istanbul.ktb.gov.tr
  2. Istanbul Tourism Statistics Report (December 2025) · istanbul.ktb.gov.tr
  3. Istanbul Tourism Statistics Report (December 2019) · istanbul.ktb.gov.tr
  4. Istanbul Tourism Statistics Report (December 2017) · istanbul.ktb.gov.tr
  5. Turkey Tourism Statistics Bulletin, Quarter I (January–March) 2025 · data.tuik.gov.tr
  6. Istanbul Museum Statistics (2019) · istanbul.ktb.gov.tr
  7. Istanbul Museum Statistics (2020) · istanbul.ktb.gov.tr
  8. Istanbul Museum Statistics (2021) · istanbul.ktb.gov.tr
  9. Directorate General of Cultural Heritage and Museums — Museum Statistics Portal · kvmgm.ktb.gov.tr
  10. TÜRSAB Annual Outbound Tourism Reports (2019–2025) · tursab.org.tr
  11. Türkiye Tourism Revenue Exceeds $60 Billion in 2024 · iletisim.gov.tr
  12. Türkiye Tourism Income Reached $65.2 Billion in 2025 · iletisim.gov.tr