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Compare both on-airport and off-airport options. A quick, free shuttle ride from the Ballina airport terminal to a nearby depot can sometimes mean a lower daily rate.
For peak travel times like school holidays or festivals, booking a couple of months ahead can help lock in a better price. During the off-season, you have a lot more wiggle room.
Play around with your booking details. Renting for five days or more can unlock cheaper weekly rates, and the smallest car that fits your gear is almost always the cheapest to rent and run.
Always refill the tank yourself before you return the car. The BP station is just a few minutes from the Ballina airport and it's way cheaper than paying the rental company's fuel price.