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Published 9 Sept 2026
Vietnam captivates travelers with breathtaking landscapes, rich cultural heritage and world-famous cuisine. From the limestone islands of Ha Long Bay to the lantern-lit streets of Hoi An, the country offers remarkable experiences that blend tradition, modernity and affordability.
How many tourists visit Vietnam each year?
Tourism in Vietnam has recovered from the pandemic with 21.17 million international visitors in 2025, representing a 20.4% increase from 17.58 million in 2024.
- Vietnam received 7.87 million international visitors in 2014, growing to 18.01 million by 2019, a 129% increase over five years.
- The COVID-19 pandemic caused arrivals to plummet to 3.69 million in 2020 and just 3,500 in 2021 when borders were fully closed.
- Recovery began in 2022 with 3.44 million arrivals after borders reopened on March 15, accelerating to 12.60 million in 2023.
How many tourists visited Vietnam in 2025?
- In 2025, approximately 21.17 million international visitors visited Vietnam, marking a significant recovery from the pandemic's impact and a notable increase compared to the previous year.
- This represented a 20.4% increase from the previous year and a 17.5% increase from the pre-pandemic year, 2019.
How many tourists visited Vietnam in 2024?
- In 2024, Vietnam welcomed approximately 17.58 million international tourists, marking a 39.5% increase compared to the previous year.
- The highest influx of visitors was recorded during the last two months (November and December) of the year, though monthly trends remained consistent throughout.
- The total number of visitors in 2024 approached pre-pandemic levels from 2019, highlighting a strong recovery in post-pandemic tourism.
What is the annual tourism revenue of Vietnam?
Vietnam generated USD 40.1 billion in tourism revenue in 2025, marking a 15.2% increase from USD 34.8 billion in 2024.
- Vietnam's tourism sector generated USD 32.8 billion in 2019, marking the pre-pandemic peak.
- The revenue dropped to USD 13.4 billion in 2020 and USD 7.8 billion in 2021, due to the pandemic.
- The figure then increased to USD 21.3 billion in 2022 as all the restrictions on tourism were removed.
- The revenue further increased by 33.8% to USD 28.5 billion in 2023.
What was the annual tourism revenue of Vietnam in 2025?
- Vietnam earned USD 40.1 billion from tourism, representing a rebound in the sector.
- This amount marked a 22.3% increase from the pre-pandemic year 2019.
What was the annual tourism revenue of Vietnam in 2024?
- Vietnam generated USD 34.8 billion in tourism revenue in 2024, reflecting a 22.1% growth compared to 2023 and a 6.1% rise over the pre-pandemic level in 2019.
Which countries visited Vietnam the most?
- China and the Republic of Korea were the top sources of visitor arrivals to Vietnam in 2025, with 5.28 million and 4.33 million visitors, respectively.
- After the Republic of Korea and China, Taiwan topped the list with 1.23 million visitors, followed by the USA (848,727 visitors), and Japan (814,169 visitors).
- Large numbers of visitors from India, Russia, Cambodia and Malaysia also traveled to Vietnam in 2025.
Why do people visit Vietnam?
- In 2023, Approximately 60% of tourists visited Vietnam for leisure and vacation purposes.
- About 25% of visitors visited Vietnam for business-related activities.
- Around 10% of tourists traveled to visit friends and family.
- The remaining 5% of tourists visited for educational, health, or other specific reasons.
What are the peak tourist months in Vietnam?
The peak tourist seasons in Vietnam fall into two distinct periods: mid-December through March and July through September.
- In 2025, January was peak tourist month with approximately 2.07 million visitors.
- March (approximately 2.06 million visitors), December (approximately 2.02 million visitors), November (approximately 1.98 million visitors) and February (approximately 1.89 million visitors) were among the top 5 peak tourist months in 2025.
When is the best time to visit Vietnam?
- Generally, March to April is often considered the best time to visit Vietnam overall, as rainfall is low and temperatures are mild across much of the country.
- The best time to visit Vietnam varies by region due to its diverse climate.
- In Northern Vietnam, March to April and September to November offer pleasant weather, with warmer temperatures and less humidity.
- In Central Vietnam, February to August is favored for dry and sunny weather. However, there is a typhoon season from August to November.
- In Southern Vietnam, the best time to visit is November to April when it is dry and warm.
How long do visitors stay in Vietnam?
Visitors to Vietnam stay for varying lengths of time, depending on their travel purposes and itineraries.
- The average length of stay of international visitors in hotels and similar establishments was 7 days in 2024.
- Overall, many visitors tend to stay between 4 to 14 days in Vietnam, with a significant portion opting for stays of around 5 to 7 days.
Economic Impact of Tourism in Vietnam
- According to WTTC's 2024 Economic Impact Research (EIR)1, jobs supported by Travel & Tourism were projected to grow 6% to reach 5.96 million in 2024, accounting for one in nine jobs across the country.
- The travel and tourism sector contributed about 6.78% to Vietnam's GDP in 2024, with an estimation to reach 7.78% by 2025.
Vietnam Tourism Statistics - International & Domestic Visits
Between 2019 and 2025, Vietnam's tourism industry faced considerable ups and downs due to the impact of the COVID-19 pandemic and the recovery period that followed.
- In 2019, the number of international visitors recorded was approximately 18.01 million, while domestic visitors were estimated at around 85 million.
- International visitors dropped to approximately 3.69 million due to the pandemic, while domestic visitors were around 56 million, indicating reduced travel activity in 2020.
- International arrivals further declined to only 3500 in 2021 as travel restrictions persisted, and domestic tourism was estimated at roughly 40 million.
- By 2022 and 2023, international visitors reached approximately 3.44 million and 12.6 million respectively following the reopening of borders, while domestic visitors surpassed 101.3 million and 108.2 million respectively, showcasing a robust recovery in local tourism.
- International arrivals reached 17.58 million in 2024, fueled by strong demand from key markets. Domestic tourism continued its upward trend, with an estimated 110 million local travelers.
- While international visitors accounted for 21.17 million in 2025, domestic tourism totaled approximately 137 million.
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How popular is Vietnam as a tourist destination?
Vietnam has emerged as one of Asia's leading travel destinations, collecting an impressive array of international tourism awards in recent years.
- The country received 17 different honors at the ASEAN Tourism Awards 2025, recognizing excellence across multiple hospitality categories.
- Vietnam maintained its status as "Asia's Best Golf Destination" at the 2024 World Golf Awards—the eighth consecutive year it has earned this distinction.
- Luxury accommodations throughout Vietnam gained global recognition, with Hilton Saigon securing four prestigious awards and ten additional Vietnamese hotels and resorts winning in various categories at the 2024 World Luxury Awards.
Notable awards won by Vietnam at the 32nd World Travel Awards (WTA) Asia & Oceania Gala Ceremony 2025:
- Asia's Leading Destination 2025: Vietnam
- Asia's Leading Heritage Destination 2025: Vietnam
- Asia's Leading Cultural Destination 2025: Vietnam
- Asia's Leading City Destination 2025: Ha Noi
- Asia's Leading City Break Destination 2025: Ha Noi
- Asia's Leading Business Travel Destination 2025: Ho Chi Minh City
- Asia's Leading Festival & Event Destination 2025: Ho Chi Minh City
- Asia's Leading Emerging Tourism Destination 2025: Ninh Binh, Vietnam
- Asia's Leading Regional Cultural Destination 2025: Dong Van Karst Plateau
- Asia's Leading National Park 2025: Phong Nha - Ke Bang National Park
Where to visit in Vietnam?
- Ha Long Bay: This UNESCO-protected seascape dazzles visitors with emerald waters dotted with thousands of towering limestone karsts. The bay welcomed over 3.4 million visitors in 2025.
- Hanoi: Vietnam's thousand-year-old capital recorded over 33.7 million total visitor arrivals in 2025, which included more than 7.82 million international tourists.
- Hoi An: This remarkably preserved ancient trading port received 4.43 million visitors in 2024.
- Hue: Vietnam's former imperial capital. In the first 10 months of 2025, Hue welcomed approximately 5.39 million visitors.
- Phong Nha-Ke Bang National Park: In the first nine months of 2025, over 836,900 tourists visited Phong Nha-Ke Bang National Park.
References
- WTTC — Vietnam's Travel & Tourism Set for a Record 2024 (Economic Impact Research) · wttc.org ↑
- VNAT — International Visitors to Vietnam · vietnamtourism.gov.vn
- CEIC Data — Vietnam Tourism Revenue · ceicdata.com
- Our World in Data — Average Length of Stay by International Tourists · ourworldindata.org
- B-Company — Vietnam's International and Domestic Tourists, 2019 to 2024 · b-company.jp
- World Travel Awards — Asia Winners 2025 · worldtravelawards.com
