Page last update: 24 March 2026
The Toyota RAV4 is a versatile compact SUV celebrated for its reliability and fuel efficiency, and is offered in gasoline, hybrid, and plug-in hybrid powertrains.
Toyota RAV4 Annual Sales
In 2024, Toyota RAV4 sales reached 1.187 million units.
- A total of 996,000 units of the Toyota RAV4 were sold in 2020. Despite the pandemic, sales increased to 1.129 million units in 2021.
- Toyota RAV4 sales decreased in 2022, with 1.016 million units sold.
- In 2024, Toyota RAV4 sales reached 1.187 million units, a 10.4% increase from 2023 (1.075 million). This marked the second consecutive annual increase in RAV4 sales.
Toyota RAV4 Sales Statistics: International vs Domestic
In 2024, domestic sales reached 30,599 units and international sales hit 1.156 million units, up 80% and 9.3% respectively from 2023.
- The RAV4 has historically been far more popular overseas than in Japan (its home market). In fact, for several years the RAV4 was not even offered in Japan: Toyota discontinued it domestically after 2016, only reintroducing the new generation RAV4 to Japan in 2019.
Note: Data labels for 2017 and 2018 are not available, as the model was temporarily discontinued in Japan during that period.
How many Toyota RAV4s sold in 2024?
- In 2024, Toyota RAV4 global sales totaled 1.187 million units, which includes 30,599 units sold domestically in Japan and 1.156 million units sold internationally.
How many Toyota RAV4s sold in 2023?
- Toyota RAV4 global sales totaled 1.075 million units, comprising 17,000 units sold domestically in Japan and 1.058 million units sold internationally.
Toyota RAV4 Powertrain Sales Comparison
- In 2024, the most sold powertrain for the Toyota RAV4 was the Hybrid (HEV) with 653,000 units, representing 55% of total sales.
- Gasoline (ICE) models came in second, accounting for 415,000 units, about 35% of total RAV4 sales.
- Plug-in Hybrid models sold 119,000 units, approximately 10% of sales.
Which markets have the highest sales of the Toyota RAV4?
In 2024, the Toyota RAV4 sold most heavily in three key markets:
- United States: 475,193 units (40% of global sales)
- China: 332,360 units (28%)
- Europe: 94,344 units (7.9%)
Together, these three regions accounted for about 76% of all RAV4s sold worldwide. The remaining 24% was split among:
- Canada: 66,000 units (5.6%)
- Australia: 58,718 units (4.9%)
- Japan: 30,599 units (3.2%)
- Rest of World: 122,054 units (10.3%)
Toyota RAV4 Revenue Annual Trends
In 2024, RAV4 revenue reached $41.5 billion, while Toyota’s overall revenue was $305.3 billion.
- In 2017, RAV4 sales generated $27.5 billion, out of Toyota’s $260.6 billion total revenue. The following year saw a steady increase to $29.3 billion for the RAV4, while Toyota’s overall revenue rose to $272.8 billion.
- In 2019, RAV4 revenue jumped to $33.8 billion, helping lift Toyota’s total to $281.6 billion. Despite the pandemic, 2020 brought further gains of $34.9 billion from RAV4 sales against a Toyota total of $251.9 billion.
- In 2021, the RAV4 peaked at $39.5 billion, contributing to Toyota’s $276.2 billion haul.
- A market slowdown in 2022 trimmed RAV4 revenue back to $35.6 billion, with Toyota’s total sales at $267.4 billion.
- Recovery returned in 2023, sending RAV4 revenue to $37.6 billion and Toyota’s total to $307.6 billion.
Note: RAV4 revenue figures were estimated by multiplying annual unit sales by an assumed average selling price of $35,000
Top Selling Models: Global Ranking of Toyota RAV4 (2024)
In 2024, the Toyota RAV4 reclaimed the #1 spot as the world’s best-selling model, moving 1,187,000 units, up 10.4% from 1,075,000 in 2023. It narrowly edged out the Tesla Model Y by just 2,000 units.
| Leading Vehicle Models by Sales Volume: 2024 vs. 2023 | ||||
| Rank | 2024 Model | 2024 Sales (Units) | 2023 Model | 2023 Sales (Units) |
| 1 | Toyota RAV4 | 1,187,000 | Tesla Model Y | 1,223,000 |
| 2 | Tesla Model Y | 1,185,000 | Toyota RAV4 | 1,075,000 |
| 3 | Toyota Corolla Cross | 859,000 | Honda CR-V | 846,000 |
| 4 | Honda CR-V | 854,000 | Toyota Corolla Sedan | 803,000 |
| 5 | Toyota Corolla | 697,000 | Toyota Corolla Cross | 716,000 |
| 6 | Toyota Hilux | 617,000 | Toyota Camry | 651,000 |
| 7 | Ford F-150 | 595,000 | Ford F-150 | 624,000 |
| 8 | Toyota Camry | 593,000 | Toyota Hilux | 605,000 |
| 9 | Tesla Model 3 | 560,000 | Nissan Sentra | 534,000 |
| 10 | BYD Qin | 502,000 | Tesla Model 3 | 509,000 |
Toyota RAV4 2025 Guide: Availability & Pricing
When Will the 2025 RAV4 Be Available?
- The 2025 Toyota RAV4 model is expected to arrive in U.S. showrooms in the fall of 2024, around September or October.
How Much Is a 2025 Toyota RAV4?
- The 2025 Toyota RAV4 starts at $29,550 MSRP for the front-wheel-drive LE and ranges up to $39,255 MSRP for the AWD Limited trim.
Toyota RAV4 vs. Honda CR-V: Global Sales, Specs & Pricing
The RAV4 outsold the CR-V globally by over 330,000 units in 2024, showing stronger demand worldwide.
- The CR-V edges the RAV4 slightly in top-end hybrid pricing, but the RAV4 offers more power and a lower entry price, making it the best-selling choice.
| Toyota RAV4 vs. Honda CR-V: Sales, Specs & Pricing | ||
| Metric | Toyota RAV4 | Honda CR-V |
| Global Sales (2024) | 1,187,000 units | 854,000 units |
| Engine & Performance | 2.5 L naturally aspirated I-4, 203 hp / 184 lb-ft | 1.5 L turbo-4, 190 hp / 179 lb-ft |
| Fuel Economy (EPA) | FWD: 28 / 35 / 30 mpg city/highway/combinedAWD: 27 / 33 / 29 mpg combined | 2WD: 28 / 34 / 30 mpg combinedAWD: 27 / 32 / 29 mpg combined |
| Pricing (MSRP) | LE: $29,550 → Limited: $39,255 | LX 2WD: $30,100 → Sport Touring AWD Hybrid: $42,495 |
Conclusion: Is the Toyota RAV4 the Right Choice?
The Toyota RAV4 stands out as a reliable, fuel-efficient, and well-priced compact SUV that leads its segment in global sales.
2025 Outlook:
Expect the RAV4 to continue its market dominance with minor styling updates, enhanced driver-assist features, and the likely introduction of a more powerful hybrid powertrain. Toyota’s growing charging network partnerships could also boost appeal for plug-in hybrid buyers.
2026 Outlook:
Toyota is rumored to launch a next-generation RAV4 in 2026 featuring a more aerodynamic design, upgraded infotainment system, and possibly its first fully electric RAV4 variant.
Global Statistics Resources
Car Sales:
Car Sales by Brands
Car Sales by Models
EV Sales:
- Global EV Sales by Automaker
- Global EV Sales by Country (incl. AU, CA, CH, DE, JP, NO, UK)
- Global EV Sales by Type
- EV Statistics by Automaker (incl. BYD, Tesla)
Tourism:
Reference
GT: Global Sales, Production and Export Result
