Japan EV Sales Statistics

Page last updated: 5 October 2024

Japanese automakers are making significant efforts to regain market share in the electric vehicle (EV) sector, as Japan is surpassed by China as the world’s largest car exporter in 2023.

Overview

How many electric vehicles are sold in Japan each year?

The number of electric cars sold in Japan reached 11.9 million in 2023.

EV sales in Japan have shown a steady upward trend, growing by 600% since 2011.
The increase from 11.02 million EVs in 2022 to 11.92 million in 2023—an 8% increase, highlighted rapid acceleration, signalling a promising future for EV adoption.

Learn more about Global EV Sales here.

Electric Car Sales vs Traditional Car Sales in Japan (2011-2023)

In 2023, EVs accounted for 12.63% of total cars registered in Japan.

Steady growth is evident in EV sales as the number of sales increased from just 1.4 million in 2011 to 11.9 million in 2023, reflecting consistent growth over time.
In 2019, EV market share jumped from 2% to over 12% by 2023, representing a rapid shift in consumer demand for electric vehicles.

Types of Electric Vehicles Sold in Japan (2023)

In 2023, zero-emission vehicles in Japan showed a strong performance across various categories:

Hybrid Electric Vehicles (HEVs) dominated the market with 11.5 million units sold, reflecting strong demand as a transitional option.

There were 207,865 Plug-in Hybrid Electric Vehicles (PHEVs) sold in 2023, appealing to those seeking both electric and traditional power.
The number of Battery Electric Vehicles (BEVs) sold reached 165,083 units, driven by growing consumer interest in fully electric models.
There were just 7,473 Fuel Cell Electric Vehicles (FCEVs) sold in 2023, marking the early adoption of hydrogen technology.

What are the leading brands of electric vehicles?

Toyota led the electric vehicle market in Japan in 2023, with 4.36 million units sold.

Renault – Nissan followed in second place with 2.49 million EV sales, while Suzuki ranked third with 2.36 million units sold.

Learn more about Global EV Sales here.

Leading Brands of Electric Vehicle in 2022

The leading electric vehicle models sold in Japan in 2022 were from Toyota with 36.6% share, driven by their advanced technology, range efficiency, and strong brand presence, making them popular choices among Canadian consumers.

How many electric vehicles were registered in Japan in 2023?

In 2023, Japan registered approximately 3.45 million new electric vehicles, representing 7% of total vehicle registrations.
Hybrid electric vehicles (HEVs) comprised 49% of all EV sales, indicating a substantial portion of the country’s shift toward electrified transportation.

How strong is the demand for electric vehicles today?

Electric car sales in Japan reached 11.92 million in 2023, increasing by 1% in market share from the previous year.
EV sales in 2023 made up 12.6% of total car sales, up from 11.8% in 2022, indicating strong market demand.

How many EV charging stations are there across Japan?

As of the end of February 2024, Japan had around 37,000 public electric vehicle charging points, according to the Japan Times.
Expanding public charging infrastructure is a key government priority, with a target of reaching 300,000 public charging ports by 2030.

Why is Japan investing in zero-emission vehicles (ZEV)?

Global Climate Commitment: Japan is committed to reducing greenhouse gas emissions as part of its climate goals, particularly under the Paris Agreement.
Technological Leadership: The country aims to maintain its leadership in automotive innovation by advancing electric vehicle (EV) technologies like hybrids, battery EVs, and fuel cell EVs.
Long-Term Zero Emission Target: Japan has set a 2050 goal for “Well-to-Wheel Zero Emission,” ensuring that all aspects of vehicle operation, from fuel production to driving, are carbon neutral.

Projections for EV Sales in Japan

Japan is committed to achieving net zero CO₂ emissions by 2050, in line with legal obligations outlined in the Net Zero Strategy.

46% Emission Reduction by 2030: Japan aims to cut its greenhouse gas emissions by 46% by 2030, with a further ambition to achieve a 50% reduction.
Net-Zero by 2050: Japan is committed to achieving net-zero greenhouse gas emissions by 2050.
300% Increase in Renewable Energy: Japan is working to triple its renewable energy capacity while improving global energy efficiency.

Government Policies for ZEV Adoption

Government initiatives aim to introduce new regulations to target vehicle emissions as part of efforts to increase electric vehicle (EV) uptake.

Green Transformation (GX) Basic Policy: Focuses on decarbonization while promoting technologies like carbon capture and hydrogen, but lacks concrete emissions reduction targets for 2030 or 2050.
Energy Plan: Aims for 36-38% renewable electricity by 2030, with 19% from coal, which is inconsistent with global 1.5°C targets. It also promotes nuclear power despite public resistance.
Vehicle Electrification: Targets 100% of new car sales to be “electrified vehicles” (including hybrids) by 2035, resisting a firm zero-emission vehicle commitment.

What are the economic benefits of transitioning to electric vehicles in Japan?

Green Innovation and Job Creation: By investing in green technologies, Japan is promoting innovation across industries, which is expected to create new jobs and boost economic growth.
Energy Independence: Expanding renewable energy sources will reduce Japan’s reliance on imported fossil fuels, leading to enhanced energy security and economic stability.
Sustainable Growth: Through its decarbonization strategies, Japan aims to balance economic growth with environmental sustainability, driving long-term economic resilience.