Rome Tourism Statistics

Page last updated: 6 November 2025

Rome is a popular tourist destination full of art. The Roman Forum’s monuments and ruins, the Catacombs, churches, palaces, and buildings are some of the best places to visit.

How many people visit Rome each year?

Over 20 million tourists (both international and domestic) visit Rome in recent years.

• In 2024, Rome welcomed 22.2 million total visitors, a 5.7% increase from 2023.¹

• Visitor numbers reached 21.0 million in 2023, an increase from 15.2 million in 2022. ²

• 19.5 million tourists visited Rome in 2019, which dropped to 4.1 million in 2020 and 5.5 million in 2021 during the pandemic.

How many people visited Rome in 2024?

Rome welcomed 22.2 million tourists in 2024.

• International tourists made up approximately 53% (11.7 million), while domestic visitors accounted for 47% (10.5 million) of total arrivals in 2024.

How many people visited Rome in 2023?

• Rome welcomed 21 million tourists in 2023.International tourists accounted for approximately 57% (12 million), while domestic visitors comprised 43% (9 million) of total arrivals in Rome in 2023.

How much do tourists spend in Rome every year?

Tourists (both international and domestic) spend over €13 billion in recent times in Rome.

• In 2024, tourists generated €13.3 billion in spending, an approximately 16% growth from 2023.

• Annual spending reached €11.5 billion in 2023, an increase from €8.5 billion in 2022.

• €10.5 billion in spending was generated in 2019, which dropped to €1.5 billion in 2020 and €2.3 billion in 2021 during the pandemic.

How much do tourists spend in Rome in 2024?

Tourists spent €13.3 billion in Rome in 2024.

• International tourists contributed 54.9% (€7.3 billion), while domestic visitors accounted for 45.1% (€6.0 billion) of total spending in 2024.

How much does it cost to visit Rome?

The average cost to visit Rome is approximately €599 per trip in 2024.

• Domestic visitors: Approximately €573 per trip (averaging €286 per day for 2 nights)
• International visitors: Approximately €623 per trip (averaging €250 per day for 2.5 nights)

Where do visitors to Rome come from?

The United States was Rome’s largest source of international tourists, followed by the United Kingdom as the second-largest market in 2024.

Top International Source Countries by Visitors (2024)

• United States: 2.1 million visitors
• United Kingdom: 850 thousand visitors
• Germany: 750 thousand visitors
• France: 600 thousand visitors
• Spain: 600 thousand visitors

Europe Travel Resources

Where do visitors to Rome spend their money?

• Visitors to Rome spend a significant portion of their budget in key categories, including 27% on hotels, 17% on restaurants and bars, 20% on clothing stores, approximately 12% on entertainment and culture (museums, galleries, movies, and shows), and 24% on other expenses. 

How long do tourists stay in Rome?

Visitors stay approximately 2 to 3 nights in Rome in 2024.

• Domestic visitors: Stay approximately 2.3 nights on average, typically for weekend breaks or short holidays.

• International visitors: Stay for an average of 2.5 nights, often as part of a larger Italy tour.

Why do tourists visit Rome?

Rome attracts visitors primarily for leisure travel (88%), with tourists enjoying its ancient history, art, culture, and Italian cuisine in 2024.

• Business travelers represent 10% of visitors, attending conferences and professional meetings in Italy’s capital
• Religious pilgrims comprise 2% in normal years

When is the best time to visit Rome?

The best time to visit Rome depends on weather preferences and crowd tolerance.

• April-June (Spring/Early Summer): Ideal conditions with mild temperatures, long daylight hours, and pleasant weather.

• July-August (Summer): Peak season with warmest weather and festivals, but highest crowds and prices.

• September-October (Autumn): Excellent weather with fewer crowds, cultural events, and good value.

• November-March (Winter): Christmas markets and lowest crowds, but cooler weather and some closures.

How popular is Rome as a tourist destination?

• Rome ranks as the #4 most popular city among European capitals for tourism
  

• The Colosseum, Pantheon, and Trevi Fountain are among the top attractions that draw millions of visitors each year. The Pantheon alone receives about 8 million visitors annually, while the Trevi Fountain attracts around 3.5 million.
  

What do tourists dislike about Rome?

Approximately 14% of visitors expressed dissatisfaction due to the numerous street vendors who incessantly try to sell their products to them.

• About 13% of visitors expressed dissatisfaction with the large number of vehicles on Rome’s streets.
  
• Ineffective public transport and dirty streets were cited as negative factors by 12.2% and 11.5% of visitors, respectively.³
  

Tourist Tips When Visiting Rome

What is a “Roma pass” card?

A Roma pass card is a helpful card for tourists which makes visitors’ stays in Rome more comfortable and cheaper. The card is valid for 3 days and includes:

• Free access to the first two museums or archaeological sites.

• Reduced prices for tickets to other museums.
  
• Free public transportation on the territory of the community of Rome. This includes buses, metro, trams, trolleybuses, and regional trains like Roma-Lido, Roma Flaminio Piazza del Popolo-Viterbo, Roma-Giardinetti.
  
• Discounted admission for several other tourism services as well as exhibition tickets.

• A Roma pass card can be purchased online for €34.

What is the best way to travel to Rome?

Trains and aeroplanes are the most often used modes of transportation for visitors from overseas. The majority of tourists fly into Rome via:

• Rome-Fiumicino International Airport: Located close to the coast, 30 kilometres southwest of the capital city of Italy. This airport serves the majority of foreign visitors to Rome. The airport and city are connected by the Leonardo Express train.
  
• Some European local visitors travel to Rome by rail. Rome’s main train station is Termini. The train station usually receives trains from Munich, Geneva, Vienna, and many other Italian towns.
  
• Rome Cruise Terminal is located around 80 kilometres from Rome in the Port of Civitavecchia.

What do you need to do as a tourist in Rome?

• Visit a museum: Rome’s museums have unique exhibits.

• Take a look at famous sights: Some of the most well-known sights in Rome include St. Peter’s Cathedral, the Trevi Fountain, the Capitoline Hill, and the Colosseum.
  
• Experience Italian cuisine: Enjoy Italian cuisine at neighbourhood cafés and restaurants. Italy has some of the best food, wine, cheese, and pizza in the world.

• Shop on the Via del Corso: Visitors can purchase the newest styles of footwear and clothing on the Via del Corso and the surrounding streets.

Are there any important events upcoming in Rome? 

2025 Vatican Jubilee

• An estimated 35 million tourists are anticipated to visit the Eternal City for the 2025 Jubilee Year of Hope, according to the Vatican and the city of Rome. The jubilee, which marks a special year of grace, will run for a whole year, starting right before Christmas and ending on the Epiphany of the following year.⁴

Coronavirus Pandemic Impact – Rome Tourism Statistics

• Tourism decline: After the travel restrictions and impact of the coronavirus pandemic, Rome suffered from a loss of tourism, with an estimated 10 million tourists cancelling their visits.
  
• Economic impact: This resulted in business income dropping by 70%.⁵
  

Top Attractions in Rome

• The Colosseum: The most well-known landmark in Rome welcoming 4 million annually and all of Italy. It is also known as the Flavian Amphitheater.

• Trevi Fountain is the destination of choice for most visitors to Rome, attracting millions of tourists from around the world.

• The Pantheon: One of Rome’s most popular attractions and one of the best-preserved structures is the Pantheon. It served as an army barracks at the end of Greece’s war.

• Piazza di Spagna: Also known as the “Square of Spain,” it is one of the most well-known squares in Rome because of its famous staircase and its reputation as a gathering place. 82% of tourists visit here each year.

• St. Peter’s Basilica: The 2,000-year-old basilica is home to most of the Catholic Church’s crucial ceremonies and is a classic symbol of Vatican City.

Europe Travel Statistics Resources

• Austria Statistics
• Belgium Statistics
• Croatia Statistics
• Denmark Statistics
• France Statistics (incl. Paris, Disneyland Paris, Eiffel Tower, Louvre Museum, Notre Dame)
• Georgia Statistics
• Germany Statistics (incl. Berlin)
• Greece Statistics (incl. Parthenon)
• Iceland Statistics
• Italy Statistics (incl. Florence, Milan, Rome, Venice)
• Netherlands Statistics (incl. Amsterdam)
• Norway Statistics
• Portugal Statistics (incl. Lisbon)
• Spain Statistics (incl. Barcelona, Madrid, Mallorca)
• Sweden Statistics
• Switzerland Statistics
• UK Statistics (incl. Edinburgh, Glasgow, London, Oxford, Scotland)

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References

1. FSGR: Rome Culture, Economy, Market and Urban Development ↩︎
2. NOVA: Tourism Record for Rome ↩︎
3. VP: Fact and Figures – Rome ↩︎
4. ENIT: Important Dates and Anniversaries ↩︎
5. LAT: Coronavirus to Rome ↩︎