Morocco Tourism Statistics

Published 18 Nov 2024Updated 29 Oct 2025

Published 18 Nov 2024 · Updated 29 Oct 2025

Morocco, located in North Africa, is a culturally rich and geographically diverse country known for its historic cities and unique blend of African, Arab, and European influences.

How many tourists visit Morocco each year?

Over 17 million international tourists visited Morocco in 2024.

  • Morocco attracted 12.93 million international visitors in 2019. However, when the pandemic hit in 2020, this number dropped by 79% to 2.78 million.
  • By 2021, international tourism reached 3.72 million visitors.
  • International tourist numbers rose in 2022 with 10.87 million visitors, and in 2023, the figure climbed to 14.52 million, exceeding the pre-pandemic figure by 12%.
  • International tourist arrivals reached 17.40 million in 2024, up 20% from 2023 and 35% above the 2019 pre-pandemic level.
Bar chart of annual international visitor arrivals in Morocco from 2013 to 2024

How many tourists visited Morocco in 2025?

  • As of September 2025, Morocco recorded 13.1 million tourist arrivals, marking a 15% increase over the same period in 2024.

How many tourists visited Morocco in 2024?

  • Morocco welcomed 17.4 million tourist arrivals, marking a 20% increase over the previous year and a 34.6% increase from 2019 (pre-pandemic year).

How many tourists visited Morocco in 2023?

  • In 2023, Morocco welcomed 14.52 million visitors exceeding the previous year by 34%

How much do tourists spend in Morocco every year?

International tourists spent over $11.3 billion during their trips to Morocco in 2024.

  • In 2019, international tourists in Morocco generated $8.2 billion. However, tourist expenditure decreased in 2020 to $3.8 billion due to the pandemic.
  • International tourist spending declined further in 2021 to $3.7 billion.
  • In 2022, visitors spent $9.2 billion in Morocco. This increased to $10.3 billion in 2023, exceeding 2019 expenditure by 26%.
  • International tourist spending reached $11.3 billion in 2024, up 10% from 2023 and 38% above the 2019 pre-pandemic level.
Bar chart of international tourist expenditure in Morocco from 2013 to 2024 in US dollars

How much do tourists spend in Morocco in 2025?

  • International tourists spent almost 87.6 billion dirhams while exploring the wonders of Morocco as of September 2025.

How much does Morocco make from tourism?

  • In 2024, Morocco's tourism sector reached a significant milestone, generating approximately $11.3 billion USD in foreign currency travel receipts.

How much does it cost to visit Morocco?

  • In 2024, each visitor to Morocco spent an average of $638, primarily on accommodation, food, transportation, shopping, and cultural experiences across major destinations such as Marrakech, Casablanca, and Fez.

Which countries visit Morocco the most?

In 2024, the leading sources of foreign tourists to Morocco were from France, followed by Spain, the United Kingdom, Germany and Italy.

  • France was the top source of international visitors to Morocco, accounting for 2.4 million visitors.
  • Spain followed with 1.5 million visits, while the United Kingdom sent approximately 1 million visitors.
  • Germany and Italy made 800,000 and 600,000 visits, respectively.
Horizontal bar chart of the top source countries of visitors to Morocco in 2024

Why is Morocco a popular tourist destination?

  • Morocco presents diverse landscapes, including the Sahara Desert, Atlas Mountains, and coastal areas along the Atlantic and Mediterranean, supporting activities such as desert treks, hiking, and beach tourism.
  • Key cities like Marrakech, Fes, and Casablanca feature historic sites, including ancient medinas and landmarks like the Hassan II Mosque.
  • Local festivals and markets offer insights into Moroccan culture, with sites like Chefchaouen and Fes's Medina providing significant opportunities for cultural exploration.

Where is Morocco?

  • Morocco is located in North Africa, bordered by the North Atlantic Ocean to the west and the Mediterranean Sea to the north.
    • The country covers an area of approximately 446,550 square kilometres (about 172,413 square miles), making it slightly larger than California.

When is the best time to visit Morocco?

  • The best time to visit Morocco is generally during spring (March to May) and autumn (September to November). These seasons offer good weather conditions, making them ideal for sightseeing, trekking, and enjoying the coastal regions.

When is Morocco’s peak season?

  • The peak months in Morocco in 2024 were July, August, and December.
    • July recorded the highest volume of visitors with 14.7% of all visitors, followed by August (10.4%), and December (8.8%)
    • June and October each recorded 8.6% of total visitors.
Bar chart of the monthly share of visitor arrivals in Morocco during 2024

How long do visitors stay in Morocco?

  • Official hotel statistics show an average of roughly 3.0 nights per guest in classified accommodations.
  • The average length of stay for hotel guests in Morocco ranged from 2.76 to 3 nights, with an average of 2.8 nights between 2015 and 2020, and 2.76 nights in 2020.

Economic Impact – Morocco Tourism Statistics 2024

  • Tourism revenues reached $11.3 billion in 2024, a 10% increase compared to the previous year. This revenue is crucial as tourism is one of Morocco's main sources of foreign exchange
  • The Moroccan government has set ambitious goals to attract 17.5 million tourists by 2026, aiming to create around 200,000 new jobs in the tourism sector as part of its strategic plans.

How popular is Morocco as a tourist destination?

  • Morocco is recognised as one of the top tourist destinations in Africa, ranking as the leading country for tourist arrivals on the continent and the 19th most visited country globally in 2023 according to the United Nations World Tourism Organisation.

How safe is Morocco for tourists?

  • Safety Rating: The U.S. State Department assigns Morocco a Level 2 safety advisory, indicating that travellers should exercise increased caution due to potential risks, including terrorism and petty crime.
  • Low Violent Crime Rate: Violent crime against tourists is relatively rare. The most common issues are petty crimes such as pickpocketing, especially in crowded areas like markets and tourist sites.

More Statistics

What are the top attractions of Morocco?

  • Marrakech - The Red City: Marrakech is Morocco’s flagship destination, receiving the most tourists. In 2024, an estimated 3 million+ visitors came to Marrakech (including international and domestic tourists)
  • Agadir - Beach Resorts: Agadir on the Atlantic coast ranks second. In 2024 it hosted roughly 1.2-1.5 million tourists (international and domestic combined).
  • Casablanca - Business & Urban Tourism: Casablanca, Morocco’s largest city, is third by visitor volume. It saw around 1 million tourists in 2024.
  • Fez - Historic Cultural Capital: Fès (Fez) attracts large numbers drawn to its UNESCO-listed medieval medina. In 2024, Fez had approximately 0.6-0.8 million tourists.
  • Tangier - The Northern Gateway: Tanger (Tangier) comes fifth, with roughly 0.5-0.6 million tourists in 2024.

What should tourists do during their visits to Morocco?

  • Explore Marrakech: Visit the Marrakech Medina with its markets, alleyways, and Djemaa el-Fna Square for performances, crafts, and food.
  • Visit Fes: Wander through Fes el Bali, a UNESCO World Heritage site with the world’s oldest university, Al Quaraouiyine, and explore artisan workshops and historical sites. Experience the Chouara Tannery to see traditional leather tanning.
  • Discover Chefchaouen: Known as the Blue City, Chefchaouen is ideal for photography and leisurely strolls through its unique, blue-painted streets.
  • Experience the Sahara Desert: At the Erg Chebbi Dunes near Merzouga, try camel trekking and sandboarding, and enjoy sunsets over the dunes. Stay overnight in a traditional Berber camp.
  • Visit Essaouira: Explore this town with its historic medina, art galleries, and seafood spots. Known for windsurfing, kite surfing, and hosting festivals like the Gnaoua World Music Festival.

References

  1. Morocco Tourism Key Figures · mtaess.gov.ma
  2. UNWTO Tourism Statistics Database — Morocco inbound visitor data · untourism.int
  3. Le Maroc en 2024 : un phare du tourisme mondial avec plus de 17,4 millions de visiteurs · lopinion.ma
  4. Observatoire du Tourisme du Maroc — tourism data portal · observatoiredutourisme.ma