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Compare prices between the airport and town locations. Picking up your car in Esperance town can be 10-15% cheaper than renting directly at the terminal, so it's worth checking if you have a way to get there.
Play around with your rental dates. A weekly rental is often much cheaper per day than renting for just a few days. Sometimes a 7-day booking costs less than a 5-day one.
Choose the smallest car you're comfortable with. A compact car is usually all you need for the main sealed roads in the region and will save you money on petrol for those long scenic drives.
Before you head back to the airport, make sure to fill up the fuel tank in Esperance town. There are no petrol stations near the airport, and rental companies charge a premium to fill it up for you.
Get a rental car to visit:
Esperance Town Centre
Cape Le Grand National Park
Lucky Bay
Twilight Bay and the Great Ocean Drive