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Published 9 Sept 2026
Kia is a major global automaker with strong sales across Korea and international markets. Its recent growth has been supported by popular SUVs, sedans, hybrid models, and electric vehicles, while the company continues to expand its broader electrified vehicle strategy.
How many KIA cars are sold each year?
Kia recorded 3.14 million global vehicle sales in 2025, setting a new annual sales record and increasing 2% from the previous year.
- Kia sold 2.58 million vehicles outside Korea in 2025, up 2% year over year.
- Domestic sales in Korea reached 545,776 vehicles in 2025, up 1% from 2024.
- The company sold 3.09 million vehicles in 2024, which had already set a new record before the 2025 result.
- Kia’s 2026 global sales target is 3.35 million vehicles.
Which KIA car model is currently the best-seller?
The Kia Sportage SUV remained the company’s best-selling model globally in 2025, followed by the Seltos and Sorento SUVs.
- The Sportage led Kia’s global model ranking with 569,688 units sold in 2025.
- The Seltos ranked second with 299,766 units sold globally in 2025.
- The Sorento secured third place with 264,673 units sold globally in 2025.
| Top 3 Best-Selling Kia Models, 2025 | ||
|---|---|---|
| Model | Units Sold | Model Type |
| Sportage | 569,688 | Compact SUV |
| Seltos | 299,766 | Compact SUV |
| Sorento | 264,673 | Mid-Size SUV |
How are Kia’s electrified vehicle sales performing?
Kia’s electrified vehicle sales reached 749 000 units in 2025, up 17.4% from the previous year.
- Electrified vehicles accounted for 24.2% of Kia’s total sales in 2025, up 2.8% from the previous year.
- Hybrid electric vehicle sales reached 454 000 units in 2025, increasing 23.7% year over year.
- Kia sold 238 000 electric vehicles in 2025, up 18.9% from the previous year.
- Plug-in hybrid electric vehicle sales are estimated at 57 000 units in 2025, based on Kia’s reported electrified vehicle total, hybrid sales, and electric vehicle sales.
| Kia Electrified Vehicle Sales by Type, 2020–2025 | ||||||
|---|---|---|---|---|---|---|
| Vehicle Type | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
| Hybrid Electric Vehicles | 117,162 | 142,089 | 252,868 | 305,585 | 382,764 | 454,000 |
| Plug-In Hybrid Electric Vehicles | 39,208 | 66,457 | 76,445 | 88,254 | 67,797 | 57,000 |
| Electric Vehicles | 54,093 | 106,218 | 157,846 | 181,934 | 194,124 | 238,000 |
| Total Electrified Vehicles | 210,463 | 314,764 | 487,159 | 575,773 | 644,685 | 749,000 |
Source · Electrified vehicles include hybrid electric vehicles, plug-in hybrid electric vehicles, and fully electric vehicles. Kia’s 2025 category values are rounded to the nearest thousand. The 2025 plug-in hybrid value is calculated by subtracting reported hybrid and electric vehicle sales from Kia’s reported total electrified vehicle sales.
Regional Breakdown of KIA Car Sales
Kia’s 2025 sales increased in both Korea and markets outside Korea, while Kia America also posted a record sales year in the United States.
- Kia sold 2.58 million vehicles outside Korea in 2025, up 2% from the previous year.
- Domestic sales in Korea reached 545,776 vehicles in 2025, up 1% year over year.
- Kia America sold 852,155 vehicles in the United States in 2025, its highest annual total in company history.
- Kia’s 2026 global sales target includes 2.78 million vehicles outside Korea, 565 000 vehicles in Korea, and 10 000 special purpose vehicles worldwide.
What is the annual revenue earned from KIA's car sales?
Kia recorded KRW 114.1 trillion in revenue in 2025, its highest annual revenue to date.
- Kia’s revenue increased 6.2% year over year in 2025, rising from KRW 107.45 trillion in 2024.
- Revenue surpassed KRW 100 trillion for the second consecutive year in 2025.
- Kia’s revenue was KRW 69.86 trillion in 2021, then rose to KRW 86.56 trillion in 2022 and KRW 99.81 trillion in 2023.
- The company is targeting KRW 122.3 trillion in revenue for 2026.
Related Travel Statistics
Other Financial Statistics of Kia’s Car Sales
- Operating profit and operating margin: KRW 9.08 trillion and 8% in 2025.
- Net profit, including non-controlling interest: KRW 7.6 trillion in 2025.
- Kia’s 2026 operating profit target is KRW 10.2 trillion, with an 8.3% operating profit margin target.
Future Outlook and Strategic Initiatives
- Kia is targeting 3.35 million global vehicle sales in 2026, including 2.78 million vehicles outside Korea and 565 000 vehicles in Korea.
- The company’s 2026 financial targets include KRW 122.3 trillion in revenue, KRW 10.2 trillion in operating profit, and an 8.3% operating profit margin.
- Kia aims to reach 4.13 million annual global sales by 2030, with a 4.5% global market share target.
- Kia plans to expand its electric vehicle lineup to 14 models, aiming for 1 million annual electric vehicle sales by 2030.
- The company also plans to scale its purpose-built vehicle business with the PV5, PV7, and PV9, targeting 232 000 annual purpose-built vehicle sales by 2030.
Note: Future outlook values are company targets and should be read as guidance rather than historical sales results.
References
- Kia Newsroom — Global Sales, Model Rankings, and Strategy Updates (2014–2030) · worldwide.kia.com
- Kia Investor Relations — Revenue and Financial Graphs (2021–2025) · worldwide.kia.com
- Kia Investor Relations — Annual Reports and Earnings Materials (2014–2025) · worldwide.kia.com
- Kia — Sustainability and Eco-Friendly Vehicle Data (2020–2024) · worldwide.kia.com
- Kia Media US — United States Annual Sales Data (2025) · kiamedia.com
