Published Mar 13, 2024 · Updated Sep 23, 2026
Hawaii, known for its beautiful beaches, pleasant weather and aloha spirit, has consistently attracted millions of tourists annually from all corners of the globe.
How many people visit Hawaii each year?
Around 9 to 10 million tourists visit Hawaii each year, with about 1.6 million of them arriving on international flights1.
- In 2020, the pandemic caused a decline in Hawaii’s tourism, with total visitor arrivals dropping by 73.9%, resulting in 2.7 million visitors.
- Visitor numbers in 2021 increased to 6.8 million air arrivals2, representing a 153.1% recovery compared to 20203, but still below pre-pandemic figures. No cruise ships visited that year.
- The recovery continued into 2022, with Hawaii recording 9.1 million air arrivals, including approximately 905,000 international visitors2. Cruise arrivals were much lower, with 95,309 cruise visitors in 2022.
- By 2023, air arrivals increased to 9.5 million, while cruise visitors reached 157,6124, indicating a steady recovery, although these figures were still slightly below pre-pandemic levels.
- Hawaii recorded 9.53 million air arrivals and 168,123 cruise visitors in 2024.4
- In 2025, air arrivals slipped to 9.49 million and cruise visitors to 149,778, according to preliminary figures.1

How many people have visited Hawaii so far in 2026?
Hawaii welcomed 5.92 million visitors from January to July 2026, up 2.3% from 5.79 million in the same months of 2025.5 Of these, 5.83 million arrived by air and 95,896 by cruise ship.
| Hawaii Visitor Arrivals 2026 (January to July) | |
|---|---|
| Months | Number of Visitors |
| January | 858,693 |
| February | 760,790 |
| March | 869,063 |
| April | 801,335 |
| May | 795,458 |
| June | 858,577 |
| July | 881,256 |
Source · Hawaii Department of Business, Economic Development and Tourism (DBEDT). Visitors arriving by air; 2026 figures are preliminary.
How many people visited Hawaii in 2025?
Hawaii welcomed 9.64 million visitors in 2025, according to preliminary figures, down 0.6% from 9.70 million in 2024.1 Of these, 9.49 million arrived by air and 149,778 by cruise ship.
- Air visitors included 7.88 million on domestic flights and 1.61 million on international flights.1
How many people visited Hawaii in 2024?
- Hawaii welcomed 9.70 million visitors in 2024, with 168,123 cruise visitors and 9.53 million air arrivals.4
How much do visitors spend in Hawaii every year?
Visitors now spend around $20 billion to $22 billion a year in Hawaii1.
- From 2017 to 2019, tourist spending in Hawaii consistently climbed, from $16.67 billion in 2017 to $17.72 billion in 2019.
- However, the COVID-19 pandemic caused a sharp decline in tourism, with spending falling to $13.13 billion in 2021. Data for 2020 is not available due to the pandemic’s impact on travel.
- In 2022, tourism spending rebounded to $19.70 billion, and in 2023, it further increased to $20.73 billion.
- The total spending of $20.73 billion in 2023 set a new record for Hawaii, representing a 5.3% increase from 2022 and a 17.0% increase from 2019.
- Visitors spent $20.58 billion in 2024, a 0.8% decline from 2023 but 16.2% higher than 2019.4
- Preliminary figures show spending reached a new record of $21.75 billion in 2025, up 5.7% from 2024 and 22.8% above 2019.1

How much did visitors spend in Hawaii in 2025?
Visitor spending in Hawaii reached a record $21.75 billion in 2025, according to preliminary figures, 22.8% above pre-pandemic 2019 levels and up 5.7% from 2024.1
How much does it cost to visit Hawaii?
The average cost to visit Hawaii is about $393 per day per person, which includes accommodation, meals, local transportation, and activities. For a one-week trip, most travelers spend around $2,700 to $2,800 per person.
- Costs can vary depending on the island, travel season, and accommodation type with Oahu and Maui generally being more expensive than the Big Island or Kauai. Budget travelers can manage with around $200 to $250 per day, while luxury travelers may spend over $600 per day.
How much money does Hawaii make from tourism?
- Hawaii’s tourism industry is a major economic driver, generating around $21.75 billion in visitor spending in 2025, according to preliminary figures.
- This spending includes money spent on hotels, dining, shopping, and activities by visitors.
- Tourism typically accounts for about 23% to 24% of Hawaii’s Gross Domestic Product (GDP), making it a crucial part of the state’s economy.
Who visits Hawaii the most?
In 2025, most visitors to Hawaii came from the rest of the United States, which accounted for over 78% of air arrivals, according to preliminary figures. Japan and Canada were the largest international markets.1
- 5,010,108 visitors came from the U.S. West and 2,405,658 from the U.S. East in 2025.1
- Japan was the leading source of international visitors, with 731,922 in 2025, up 3.3% from 2024. Canada followed with 394,345, down 11.6%.1 Visitors from all other international markets totaled 951,179, down 5.7%.
- The state has not yet published 2025 figures for other countries. In 2024, other contributors included Australia with 165,002 visitors4, Korea with 150,455 visitors, Europe with 117,962 visitors, and China with 51,579 visitors.

How many days do visitors spend in Hawaii?
Visitors typically stay a little over a week in Hawaii, and how long depends a lot on where they come from.
- In 2025, visitors spent 8.7 days visiting the wonders of Hawaii.1
- Visitors from Canada stayed longest in 2025, at 11.1 days on average, followed by the U.S. East at 9.5 days and the U.S. West at 8.4 days. Visitors from Japan had the shortest trips, at 6.0 days.1
- Cruise passengers spent an average of 4.7 days in the islands in 2025.1
- Stays are getting shorter in 2026. Visitors from January to July stayed 8.1 days on average, down from 8.8 days in the same months of 2025, according to preliminary figures.5
Impact of Coronavirus – Hawaii Tourism Statistics 2020 and 2021
- In 2020, Hawaii experienced a sharp decline in tourism due to the COVID-19 pandemic, with only 2.7 million visitors, a 73.9% decrease from the 10.4 million visitors in 2019. The state published no full-year visitor spending total for 2020 because its visitor survey was suspended during the pandemic.3
- Most of the visitors in 2020 arrived by air (2.7 million visitors), while cruise tourism was almost nonexistent due to the pandemic’s impact on the industry.
- In 2021, Hawaii’s tourism sector began to recover, with 6.8 million visitors, representing a 150.3% increase from 2020 but still 34.7% below the 2019 level. Visitor spending rose to $13.13 billion, still 25.9% below the $17.72 billion spent in 2019.
- Air arrivals increased to approximately 6.8 million, while no cruise ships visited.
- Despite the improvement in tourism, both visitor numbers and spending were still below pre-pandemic levels.
Why do people visit Hawaii?
In 2024, people visited Hawaii for various reasons, including honeymoons, getting married, attending meetings or conventions, visiting friends and relatives, and family vacations.

When is the best time to visit Hawaii?
The best time to visit Hawaii depends on what travelers are looking for in their vacation.
Hawaii experiences mild weather year-round, making it a popular destination at any time. However, certain months offer more advantages in terms of cost, crowd size, and weather conditions.
- The best times to visit Hawaii for lower prices and fewer crowds are from mid-April to early June and from September to mid-December. These periods, known as the shoulder seasons, offer cheaper airfare, lower hotel rates, and fewer tourists.
- The weather is warm year-round, but April to October generally sees less rain.
- Visitor numbers peak in March, June, July and December, while September, October and November have fewer tourists, making these ideal months for a quieter, more affordable trip.
What are the peak tourist months in Hawaii?
Visitor numbers peak in March, June, July and December, while September, October and November have fewer tourists, making these ideal months for a quieter, more affordable trip.
- In 2025, March recorded the most visitors arriving by air (890,010), followed by July (870,795).1
- June saw 855,732 visitors and December saw 850,263.
- April (810,276 visitors) and August (806,776 visitors) were the other two months with over 800,000 visitors.

How popular is Hawaii as a tourist destination?
Hawaii is one of the world’s most celebrated tourist destinations, consistently earning top rankings and prestigious awards for its natural beauty, hospitality, and travel experiences.
- In the 2025 Travel + Leisure World’s Best Awards, Hawaii’s islands were ranked among the top destinations, with several resorts listed among the best in the world.
- The 2025 U.S. News & World Report ranked Maui as the #1 island in Hawaii, followed by the Big Island, Kauai, Oahu, and Lanai among the top six.
- The World Travel Awards 2025 named the Hilton Hawaiian Village Waikiki Beach Resort as Hawaii’s Leading Resort.
- In the HAWAIʻI Magazine Readers’ Choice Awards 2025, Kauai was recognized as the “Best Island,” with numerous beaches, cities, and hotels receiving top honors.
- Hawaiian resorts and hotels also consistently appear in major hospitality rankings by leading travel publications, reinforcing Hawaii’s reputation as a premier global vacation destination.
Car rental in Hawaii by island and airport
- Car Rental Big Island
- Hawaii
- Hilo, HI
- Car Rental Hilo Airport (ITO)
- Car Rental Hilo to Kona (One-Way)
- Car Rental Honolulu
- Car Rental Kauai
- Car Rental Lihue Airport (LIH)
- Kona, HI
- Car Rental Kona Airport (KOA)
- Car Rental Maui
- Ogden Airport
- Car Rental Molokai
- Car Rental Oahu
- Car Rental Waikiki
What is the best island to visit in Hawaii?
The 2025 air visitor arrivals show that Oahu is the most popular island. However, the choice of the best island to visit in Hawaii depends on the visitor’s preferences, as each island offers different experiences.
- Oahu was the most visited island in 2025, with 5.68 million visitors.1 Oahu is ideal for those seeking a mix of urban experiences and natural attractions, including Waikiki Beach and Pearl Harbor.
- Maui (2.52 million visitors) is known for its luxury resorts, scenic drives, and outdoor activities like visiting Haleakalā National Park.
- Hawaiʻi Island (Big Island), with 1.75 million visitors in 2025, is perfect for those interested in diverse landscapes, including active volcanoes and black sand beaches.
- Kona (Part of Hawaii Island) is famous for its coffee plantations, clear waters, and excellent snorkeling and diving spots. The Kona side of the island attracted 1.55 million visitors in 2025.
- Kauaʻi (1.42 million visitors) is a popular destination for those who love nature.
Which are the busiest airports in Hawaii?
Daniel K. Inouye International Airport in Honolulu is Hawaii's busiest airport, with 10.43 million passengers boarding flights there in 2025, according to preliminary FAA figures. It ranked 30th among U.S. airports, and its boardings slipped 0.2% from 2024.6
- Kahului Airport (OGG) on Maui had 3.45 million boardings, up 1.0%.6
- Ellison Onizuka Kona International Airport at Keāhole (KOA) on Hawaiʻi Island had 2.03 million, up 0.5%.6
- Līhuʻe Airport (LIH) on Kauaʻi had 1.82 million, up 2.6%.6
- Hilo International Airport (ITO) had 703,669, up 3.4%.6
These counts cover everyone who boarded a flight, including residents and inter-island travelers, not just visitors.

More Statistics
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- Las Vegas Tourism Statistics
- Los Angeles Tourism Statistics
- Seattle Tourism Statistics
- Tennessee Tourism Statistics
- Walt Disney World Tourism Statistics
- Washington Tourism Statistics
- Washington DC Tourism Statistics
What are the other top destinations in Hawaii?
- Pearl Harbor: A historic site where visitors can explore the USS Arizona Memorial and learn about the events of the 1941 attack. It receives about 1.8 million visitors annually.
- Hawaiʻi Volcanoes National Park: Located on Hawaiʻi Island, this park allows visitors to see an active volcano. It attracts around 1.1 million visitors each year.
- Haleakalā National Park is known for its sunrises and volcanic landscapes and sees about 1 million visitors annually.
- Honolulu, the capital of Hawaii, is a major tourist hub with attractions like Waikiki Beach and Diamond Head. The city’s airport handles over 5.6 million visitor arrivals each year.
- Waikiki Beach: Famous for its surf culture and views of Diamond Head Crater, Waikiki Beach draws about 4 million visitors annually.
References
- December 2025 Visitor Statistics, with 2025 year-to-date totals (Hawaii DBEDT, preliminary) · files.hawaii.gov ↑ b c d e f g h i j k l m n o
- 2022 Annual Visitor Research Report (Hawaii DBEDT) · files.hawaii.gov ↑ b
- 2021 Annual Visitor Research Report (Hawaii DBEDT) · files.hawaii.gov ↑ b
- 2024 Annual Visitor Research Report (Hawaii DBEDT) · files.hawaii.gov ↑ b c d e f g h i j
- July 2026 Visitor Statistics, with 2026 year-to-date totals (Hawaii DBEDT, preliminary) · files.hawaii.gov ↑ b c d e
- Preliminary CY2025 Enplanements at All Commercial Service Airports (by Rank) · faa.gov ↑ b c d e