Oahu Tourism Statistics

Oahu welcomed 5.67 million visitors in 2025, and they spent $9.35 billion on the island¹, making it Hawaii’s most visited island, according to final figures from the Hawaii Department of Business, Economic Development and Tourism (DBEDT). Nicknamed "The Gathering Place", Oahu pairs a rich cultural history with striking natural scenery.

Oahu draws more than 5 million visitors in a typical year.

• In 2019, 6.2 million tourists visited Oahu. The pandemic cut that to 1.5 million in 2020.
• Recovery began in 2021, when 3.3 million visitors came, up 121% on 2020.
• Numbers kept climbing to 4.9 million in 2022 and 5.6 million in 2023, up 223% and 273% on 2020 but still 21% and 9% below the pre-pandemic level of 2019.
• In 2024, 5.8 million visitors came, 3% more than in 2023 but still 6% below the pre-pandemic level.
• Arrivals slipped to 5.67 million in 2025, 2% fewer than in 2024 and 8% below 2019.

Visitors spent $9.35 billion on Oahu in 2025.

• In 2019, spending reached $8.14 billion, 2.1% more than the $7.97 billion of 2018.
• Spending was $5.7 billion in 2021 and climbed back to $8.7 billion in 2022.
• In 2023, visitors spent $8.89 billion, about 9% more than in 2019.
• Spending edged up to $8.94 billion in 2024, 0.6% more than in 2023 and 9.9% above 2019.
• The 2025 total was up 4.5% on 2024 and 14.9% above 2019.

How much did people spend in Oahu in 2025?

• In 2025, visitors to Oahu spent $9.35 billion, 4.5% more than the year before.

How much does it cost to visit Oahu?

• The average visitor spends about $238 a day on Oahu, covering lodging, dining, transportation, shopping and local experiences.

This is DBEDT’s final 2025 average spending per visitor per day on Oahu.

• July was the busiest month in 2025, with 525,173 visitors, followed by August with 504,845.
• March (502,064) and December (499,075) were close behind.
• June came next with 486,340 visitors.

• Vacation was the main reason people came to Oahu in 2025, given by 77% of visitors (4.4 million).
• Visiting friends or relatives came next at 11% (634,075 visitors).
• Honeymoons and weddings accounted for 5% (269,614 visitors).
• Meetings, conventions and incentive trips made up 4.7% (263,653 visitors).
• Other business trips accounted for 2.3% of visitors (131,847) and other reasons for 4.6% (260,225) in 2025. Visitors can give more than one reason, so these shares overlap.

Hotels are by far the most popular choice: 3.94 million Oahu visitors (70%) planned to stay in a hotel in 2025.⁴

• 648,294 visitors stayed with friends or relatives, 522,695 in a condo, 447,861 in a rental house and 317,415 in a timeshare.⁴ Visitors can use more than one type of accommodation.
• 92,642 visitors who flew in stayed on a cruise ship, 29.5% fewer than in 2024.⁴
• Oahu hotels were 78.5% full on average in 2025, at an average room rate of $284 a night.⁴

How many visitors to Oahu are first-timers?

About 35% of Oahu’s 2025 visitors were on their first trip to Hawaii, while 65% were repeat visitors.⁴

• On average, Oahu visitors had made about 5 trips to Hawaii, including their current one.⁴

• Diamond Head State Monument - One of Honolulu's most important natural landmarks, this dormant volcanic crater is known for its history and its summit hike, and the park draws more than 3,000 visitors a day.⁵
• Pearl Harbor National Memorial - Recognized as a National Historic Landmark, the memorial honors the events of World War II and the 1941 attack on Pearl Harbor, and received about 1.53 million visitors in 2025.⁶
• Waikiki Beach - This stretch of Honolulu shoreline takes in some of the best-known beaches in Hawaii.
• Manoa Falls - Reached only by a 1.5-mile round-trip hike, the 150 ft falls attract thousands of visitors each year.
• Koko Crater Railway Trail (Koko Head Stairs) - This steep, challenging trail climbs more than 1,000 steps along an abandoned World War II railroad track and draws thousands of visitors a year.