Utah Tourism Statistics

Utah, known for its national parks, red rock landscapes, and ski resorts, offers visitors a range of natural landscapes and outdoor activities.

In 2024, over 717,320 international tourists visited Utah¹.

• Utah attracted 777,130 international visitors in 2019. However, when the pandemic hit in 2020, this number dropped approximately 72% to 216,300.
• By 2021, international tourism declined further, reaching 142,850 visitors.
• International tourist numbers rose in 2022 with 504,580 visitors, and in 2023, the figure climbed to 678,750, though this was still 12% lower than in 2019 (pre-pandemic).
• International tourist volume further increased to 717,320 in 2024. While this figure represented a 5.7% increase from the previous year, it still remained 7.7% below the pre-pandemic level of 2019.

How many people visited Utah in 2024?

• Utah welcomed 13.7 million visitors, with 717,320 being international tourists and 13 million domestic travellers.

In 2024, the leading sources of foreign tourists to Utah were from Canada, followed by France, Germany, Mexico and the United Kingdom.

• Canada was the top source of international visitors to Utah, accounting for 37% of the market share with a total of 267,530 visits. France also contributed 51,880 tourists.
• Germany accounted for 6% of the market share with 45,280 visits.
• Mexico and the United Kingdom made 41,870 and 38,200 visits, respectively.

• The primary reason for tourists visiting Utah is to visit friends and family, accounting for 38% of total visitors in 2024.
• This is followed by outdoor recreation at 18% and entertainment/sightseeing at 12%.

The best time to visit Utah is generally from April to June and from September to October, when the weather is mild, skies are clear, and outdoor conditions are ideal for exploring national parks and scenic landscapes.

• Spring (April–June) offers comfortable temperatures, blooming desert wildflowers, and excellent hiking and sightseeing opportunities in places like Zion and Arches National Parks.
• Fall (September–October) provides pleasant weather, colorful foliage, and fewer crowds, making it a great time for outdoor adventures.
• Summer (July–August) can be hot, especially in southern Utah, but is popular for mountain destinations and festivals.
• Winter (December–March) is perfect for skiing and snowboarding in northern areas such as Park City and Salt Lake City.

In 2024, domestic travellers accounted for 13 million tourists, making up 95% of the total visitors while international tourists amounted to 717,320.

• In 2019, Utah welcomed a combined total of 21.77 million international and domestic tourists.
• However, when the pandemic struck in 2020, visitor numbers dropped significantly to 17.1 million.
• In 2021, Utah received a total of 17.9 million tourists, despite the emergence of a new COVID variant. Domestic tourism rebounded with 17.8 million visitors, while international tourism remained low, with only 142,850 tourists.
• In 2022 and 2023, both domestic and international tourists totalled 15.1 million and 15.3 million, respectively.
• Total visitor volume decreased by 10.5% to 13.7 million in 2024.

Utah has earned significant recognition as a top‐tier tourist destination through a variety of awards and rankings:

• The Utah Tourism Hall of Fame, established in 1985, continues to honor individuals who have greatly contributed to the state’s tourism industry through leadership, marketing, and destination stewardship.
• In the 2025 Travel + Leisure World’s Best Awards, Utah resorts, particularly those in the Park City region, were ranked among the top destinations in the United States for exceptional guest satisfaction and resort experiences.
• Utah was recognized as the #1 State in the U.S. in the 2025 U.S. News & World Report Best States Rankings, highlighting its strong infrastructure, economy, outdoor amenities, and overall destination appeal.
• The state earned a prestigious Three-Star Rating from the Michelin Green Guide, a rare accolade that recognizes excellence in visitor experience and sustainability, especially for Utah’s “Mighty Five” national parks.
• Moab was named the Friendliest City in the U.S. in a national travelers’ survey, reinforcing Utah’s reputation for warm hospitality and welcoming tourism environments.

These awards and recognitions showcase Utah’s outstanding combination of natural beauty, adventure opportunities, and world-class hospitality, solidifying its position as one of America’s most celebrated travel destinations.