Maui Tourism Statistics

Maui welcomed 2.53 million visitors in 2025, up 7.6% on 2024, and they spent $6.07 billion.¹ On an average day, about 54,500 visitors were on the island. From January to September 2026, arrivals rose 6.4% to 2.01 million.² Known as the “Valley Isle,” Maui is the second most visited of the Hawaiian islands after Oʻahu.

In 2025, about 2.53 million international and domestic tourists visited Maui¹. From January to September 2026, arrivals reached 2.01 million, up 6.4% on the same months of 2025.²

• Maui attracted 450,107 international visitors in 2019. When the pandemic hit in 2020, that number fell 78% to 99,404.³
• International arrivals fell further to 41,805 in 2021, then recovered to 248,449 in 2022.⁴
• They rose again to 271,565 in 2023,⁵ though that was still 40% below the pre-pandemic level of 2019.³
• In 2024, international arrivals fell 20.9% to 214,787.⁵
• In 2025, international arrivals rose 9.7% to 235,634.¹

How many tourists have visited Maui in 2026 so far?

• Maui welcomed 2.01 million visitors in the first nine months of 2026, 6.4% more than in the same period of 2025.²
• September 2026 arrivals rose 10.5% year on year to 190,404.²
• International arrivals over the nine months were almost flat at 163,533, up 0.4%.²
• Visitors spent $4.71 billion on Maui in the first nine months of 2026, up 7.2%, and the average visitor spent $336 per day, up 12.8%.²

Note: These are preliminary figures from the Hawaii Department of Business, Economic Development and Tourism (DBEDT) and may change in later releases.

How many tourists visited Maui in 2025?

• Maui received 2.53 million tourists in 2025, 7.6% more than in 2024.¹
• Of these, 2.30 million arrived on domestic flights and 235,634 on international flights.¹

Note: These are final figures from the Hawaii Department of Business, Economic Development and Tourism (DBEDT) 2025 Annual Visitor Research Report.

How many people visited Maui in 2024?

Maui welcomed 2.35 million visitors in 2024: 2.14 million domestic travelers and 214,787 international tourists.⁵

Visitors spent $6.07 billion on Maui in 2025, up 14.5% on 2024.¹

• In 2019, visitor spending on Maui came to $5.13 billion.³
• Figures for 2020 were not published.³
• Spending reached $4.04 billion in 2021, then jumped 44% to $5.82 billion in 2022.⁴
• Visitors spent $5.80 billion in 2023, about 13.0% more than in 2019.⁵
• In 2024, total visitor spending dropped by 8.5% to $5.30 billion.⁵

How much does it cost to visit Maui?

• Visitors to Maui spent an average of $305 per person per day in 2025¹, covering lodging, food, transportation, and activities. At that rate, a one-week trip costs about $2,135 per person. In the first nine months of 2026, visitors spent $336 a day and about $2,341 per trip.²

• In 2025, visitors stayed an average of 7.86 days on Maui.¹
• Just over half of Maui's 2025 visitors (54.3%) stayed in hotels, while 23.0% stayed in condominiums, 11.8% in timeshares, 10.1% in rental homes and 6.9% with friends or relatives.¹

• December was the busiest month in 2025, with 243,887 visitors, followed by July with 237,610.¹
• March (237,498) and June (223,145) came next.¹
• August rounded out the top five with 213,639 visitors.¹
• The quietest month was September, with 172,327 visitors, followed by October (189,658) and May (192,392).⁷

Most people come to Maui on vacation.

• In 2025, 86.3% of visitors came for vacation or pleasure.¹
• Others came to visit friends and relatives (5.8%), attend meetings and conventions (4.3%) or travel for business (1.8%).¹
• About 2.6% came for other reasons.¹ Visitors can give more than one reason, so the shares add up to slightly more than 100%.

In 2025, 2.30 million of Maui's visitors were domestic travelers, 91% of the total, while 235,634 were international visitors.¹

• In 2019, Maui welcomed 3.06 million domestic and international visitors.³
• When the pandemic struck in 2020, that number plunged to 792,602.³
• Maui received 2.30 million tourists in 2021, even as a new COVID variant emerged. Domestic arrivals bounced back to 2.26 million, but international arrivals stayed low at 41,805.⁴
• Visitor numbers climbed to 2.92 million in 2022,⁴ then fell to 2.50 million in 2023 after the Lahaina wildfire.⁵
• Arrivals slipped to 2.35 million in 2024⁵ before rising to 2.53 million in 2025.¹

Haleakalā National Park recorded 853,711 recreation visits in 2025, up 16.6% from 732,477 in 2024.¹⁰

• Snorkeling and Diving: Explore Molokini Crater’s clear waters and marine life, and Turtle Town for Hawaiian green sea turtles.
• Scenic Drives: The Road to Hana winds past stops such as Waiʻanapanapa State Park and the Seven Sacred Pools.
• Hiking and Nature: Watch the sunrise and hike varied trails in Haleakalā National Park, or explore the lush valley and historic sites of Iao Valley State Park.
• Cultural Experiences: Enjoy traditional Hawaiian culture at a luau, learn about Maui’s history at the Bailey House Museum in Wailuku, or browse the art galleries of upcountry Makawao.
• Wildlife Watching: From December to April, whale-watching tours offer sightings of migrating humpback whales.
• Adventure Activities: Take a surfing lesson, go ziplining, or book an ATV tour.
• Relaxation and Leisure: Unwind on Kaanapali or Wailea Beach, or book a spa treatment at one of the luxury resorts.
• Unique Experiences: Visit Ali’i Kula Lavender Farm, tour the Hali’imaile Pineapple Plantation, or wander laid-back Paia Town.