Dallas Tourism Statistics

Direct travel spending in Dallas reached $7.49 billion in 2025, according to preliminary estimates from Dean Runyan Associates.²

• In 2019, direct travel spending in Dallas was $7.06 billion. It fell to $4.2 billion in 2020 due to the pandemic.⁶
• Travel spending recovered to $5.45 billion in 2021.⁶
• In 2022, 2023 and 2024, direct travel spending reached $7.02 billion, $7.31 billion and $7.47 billion, respectively.²

When deciding between visiting Dallas or Houston, both cities offer unique attractions and experiences, making the choice largely dependent on individual preferences.

By the numbers, Houston draws about twice as many visitors as Dallas: 53.9 million in 2024⁷, against 27.7 million in Dallas¹. Direct travel spending reached $14.5 billion in Houston in 2024, against $7.47 billion in Dallas².

Attractions and Activities

Dallas: Known for its rich history and cultural attractions, Dallas boasts several top-rated museums such as the Dallas Museum of Art, the Sixth Floor Museum, and the George W. Bush Presidential Library. It is also famous for its shopping venues and Tex-Mex cuisine, making it appealing for those interested in a blend of culture and retail experience.

Houston: As the larger city, Houston offers a wider array of activities and attractions, including the Space Center Houston, the Houston Museum District, and a vibrant music scene. The city's culinary landscape is renowned, often considered one of the best in the U.S., featuring diverse dining options that reflect its cultural diversity.

Learn more about Houston Tourism Statistics here.

Dallas Fort Worth International Airport (DFW) handled 85.7 million passengers in 2025, down 2.5% from a record 87.8 million in 2024⁹. More than 12.6 million of its 2025 passengers were international.

• In 2024, DFW was the world's third-busiest airport for passenger traffic¹⁰.
• Dallas Love Field (DAL) handled about 16.9 million passengers in 2025, down from about 17.9 million in 2024¹¹.
• Downtown Dallas hotels were 62.2% full on average in 2024, at an average daily rate of $230¹².
• The 30 downtown hotels, with 9,326 rooms between them, earned $561 million in room revenue in 2024, up 4.3% on 2023¹².

The best time to visit Dallas is during the fall (September to November) and spring (March to May).

Fall (September to November)

• Weather: Average high temperatures range from the low 80s°F in September to the mid-60s°F by November, providing comfortable conditions for sightseeing.
• Activities: This season features major events like the State Fair of Texas, which attracts many visitors, and various cultural festivals.

Spring (March to May)

• Weather: Temperatures are generally pleasant, averaging between the 70s and low 80s°F, although May can be rainier.
• Activities: Spring hosts numerous festivals, including the Deep Ellum Arts Festival and various food events, enhancing the vibrant atmosphere of the city.

The overall risk in Dallas is categorised as medium due to its crime levels, including violent crime. However, many visitors have safe experiences when taking common precautions.

• Dallas police reported a 12% overall drop in violent crime in 2025, with homicides down 23% to 141, the lowest number since 2015.¹⁵

The safest neighbourhoods for tourists include:

• Uptown
• Downtown
• Highland Park
• Deep Ellum
• These areas are known for their vibrant atmosphere, strong police presence, and numerous attractions.