Texas Tourism Statistics

Page last updated: 3 December 2024

Texas offers a mix of rich history, diverse culture, and stunning landscapes, perfect for any traveller.

Overview

How many tourists visit Texas each year?

In 2023, 122.4 million tourists visited Texas. This included 66.4 million in-state tourists, 49.40 million out-of-state visitors and 6.6 million international tourists. ¹

How much do tourists spend in Texas every year?

In 2023, visitor spending reached $94.8 billion in Texas.

In 2019, visitors spent $83 billion in Texas. Total spending dropped to $56.6 billion in 2020 due to the pandemic but began to recover in 2021, reaching $75.7 billion.
By 2022, spending climbed to $91.6 billion, and in 2023, it peaked at $94.8 billion, exceeding the pre-pandemic year by 13%.

How much do tourists spend in Texas?

In 2023, visitors spent $94.8 billion across Texas, an increase of 3% from the previous year.

Which countries visited Texas the most?

The leading sources of foreign tourists to Texas in 2023 were Mexico, Canada, India, the United Kingdom and Germany.

Mexico was the top source of international visitors to Texas, accounting for 4.2 million visits. Canada also contributed significantly with 582,000 tourists.

India accounted for 233,000 international visitors.

When is the best time to visit Texas?

The best time to visit Texas is spring (March to May) and fall (September to November).

Spring (March to May)
- Weather: Mild and comfortable temperatures, typically ranging from 15°C (59°F) in March to about 25°C (77°F) in May.
- Activities: This season is famous for its stunning wildflower blooms, particularly the iconic bluebonnets.
- Major events like the South by Southwest (SXSW) festival in Austin and various rodeos occur during this time, enhancing the cultural experience.

Fall (September to November)
- Weather: Cooler temperatures make outdoor activities enjoyable, with average highs around 19°C (66°F) in October.
- Activities: Fall features fewer tourists and vibrant foliage.
- Events such as the Texas Renaissance Festival and local harvest festivals provide unique experiences.

Economic Impact – Texas Tourism Statistics 2023

Visitor Spending: Tourists spent approximately $94.8 billion in Texas, highlighting the state’s appeal as a travel destination.
Employment: The tourism sector supports around 719,600 jobs, encompassing roles in hospitality, transportation, and entertainment.
Earnings: Employees in the tourism industry collectively earned about $33.6 billion, reflecting the sector’s role in providing substantial income opportunities.
Tax Revenue: Tourism activities generated approximately $9 billion in state and local tax revenues, contributing to public services and infrastructure development.

How popular is Texas as a tourist destination?

Destination of the Year 2024: New Braunfels, a city in Texas – was awarded the 2024 Destination of the Year at the Texas Travel Awards.
People’s Choice Awards: Various locations within Texas have been recognised in specific categories, such as:
- Historic Downtown McKinney for Foodies
- Bastrop as a Destination for Families and Outdoor Adventures
- Black Dragon Cruises in South Padre Island for Outdoor Activities

Is Texas Safe for Tourists?

Texas cities tend to have higher property crime rates (such as theft and burglary) compared to violent crime rates. However, crime can vary significantly between neighbourhoods within the same city.

Tourist Areas: Popular tourist hotspots may attract opportunistic crimes, so visitors should remain vigilant in crowded areas.

Safe Cities for Tourists

Several cities in Texas are noted for their safety:

Plano: Consistently ranks among the safest large cities in the U.S.
El Paso: Known for its relatively low crime rate compared to other major Texas cities.
Frisco: An affluent suburb with a reputation for safety.
Georgetown: Offers a picturesque atmosphere and a welcoming environment.
Sugar Land: Focuses on family-friendly amenities and safety.

What Brings Tourists to Texas?

History and Heritage: Iconic sites like The Alamo and the UNESCO-listed San Antonio Missions attract history buffs from around the world.
Cultural Attractions: Events like SXSW and the State Fair of Texas, along with Austin’s vibrant live music scene, celebrate the state’s cultural diversity.
Natural Wonders: Big Bend National Park, Guadalupe Mountains, and South Padre Island showcase Texas’s stunning landscapes and outdoor adventures.
Unique Experiences: Space Center Houston and Natural Bridge Caverns offer one-of-a-kind attractions for science and nature enthusiasts.
Food and Family Fun: Tex-Mex cuisine, local breweries, theme parks, and renowned zoos make Texas a family-friendly culinary and entertainment hub.

What Is the Number One Tourist Attraction in Texas?

The number one tourist attraction in Texas is The Alamo, located in San Antonio. This historic site is renowned for its pivotal role in the Texas Revolution, The Alamo has become a symbol of Texas pride and resilience, attracting millions of visitors each year who come to learn about its rich history and significance.