Texas Tourism Statistics - How Many Tourists Visit? (2023)

Published Dec 3, 2024 · Updated Nov 12, 2025

Texas offers a mix of rich history, diverse culture, and stunning landscapes, perfect for any traveller.

How many tourists visit Texas each year?

In 2023, 122.4 million tourists visited Texas. This included 66.4 million in-state tourists, 49.40 million out-of-state visitors and 6.6 million international tourists.
Visitor volume reached 129 million in 2024, a 5.4% increase from the previous year. Of these 67 million were in-state tourists, while the remaining 62 million visitors were from across the country and around the world¹.

Stat graphic with a group-of-people icon: "Visitor volume in Texas reached 129 million in 2024, a 5.4% increase from the previous year." — Visitor volume in Texas reached 129 million in 2024, a 5.4% increase from the previous year.

How much do tourists spend in Texas every year?

Visitors in Texas spend over $90 billion annually.

Visitors spent $83 billion in Texas in 2019. Total spending dropped to $56.6 billion in 2020 due to the pandemic but began to recover in 2021, reaching $75.7 billion.
By 2022, spending climbed to $91.6 billion, and in 2023, it reached $94.8 billion, exceeding the pre-pandemic year by 14.2%.
Visitor spending peaked at $97.5 billion in 2024, a 2.8% increase from the previous year and 17.5% above the pre-pandemic level of 2019.

Bar chart of annual visitor spending in Texas, rising to $97.5 billion in 2024 — Annual Direct Visitor Spending in Texas (2016-2024)

How much did tourists spend in Texas in 2024?

Visitors spent $97.5 billion across Texas in 2024, an increase of 3.5% from the previous year.

Texas Visitor Spending Breakdown

Visitors in Texas spend most in food services, accommodation and local transportation.

In 2024, visitors spent $19.7 billion in food services, $19.3 billion in accommodation and $17.7 billion in local transport and gas.
Other sectors include retail sales ($10.9 billion), arts and entertainme

Pie chart: Visitor Spending Breakdown in Texas (2024) — Food Service 23.0%, Accomodations 22.5%, Local Transport and Gas 20.7%, Retail Sales 12.7%, Entertainment 9.0%, Air Transport 7.2%, Food Stores 4.9% — Visitor Spending Breakdown in Texas (2024)

Which countries visited Texas the most?

The leading sources of foreign tourists to Texas in 2024 were Mexico, Canada, India, the United Kingdom and Germany.

Mexico was the top source of international visitors to Texas, accounting for 4.2 million visits. Canada also contributed significantly with 582,000 tourists.
India accounted for 233,000 international visitors.

Bar chart of top inbound source markets by visitor arrivals in Texas in 2024 — Top 10 International Visitor Market in Texas (2024)

How long do tourists stay in Texas?

In 2024, tourists visiting Texas stayed an average of 4 to 5 days, based on indicators such as Houston’s 5.4 nights city average and statewide short-term rental data showing around 3.5 nights, reflecting a mix of business, leisure, and multi-city travel across the state.

When is the best time to visit Texas?

The best time to visit Texas is spring (March to May) and fall (September to November).

Spring (March to May)
- Weather: Mild and comfortable temperatures, typically ranging from 15°C (59°F) in March to about 25°C (77°F) in May.
- Activities: This season is famous for its stunning wildflower blooms, particularly the iconic bluebonnets.
- Major events like the South by Southwest (SXSW) festival in Austin and various rodeos occur during this time, enhancing the cultural experience.
Fall (September to November)
- Weather: Cooler temperatures make outdoor activities enjoyable, with average highs around 19°C (66°F) in October.
- Activities: Fall features fewer tourists and vibrant foliage.
- Events such as the Texas Renaissance Festival and local harvest festivals provide unique experiences.

Economic Impact – Texas Tourism Statistics 2024Visitor Spending: Tourists spent approximately $97.5 billion in Texas, highlighting the state’s appeal as a travel destination.
Employment: The tourism sector supported around 1.3 million jobs, encompassing roles in hospitality, transportation, and entertainment.
Earnings: Employees in the tourism industry collectively earned about $36.7 billion, reflecting the sector’s role in providing substantial income opportunities.
Tax Revenue: Tourism activities generated approximately $9.2 billion in state and local tax revenues, contributing to public services and infrastructure development.

How popular is Texas as a tourist destination?

Destination of the Year 2024: New Braunfels, a city in Texas – was awarded the 2024 Destination of the Year at the Texas Travel Awards.
People’s Choice Awards: Various locations within Texas have been recognised in specific categories, such as:
- Historic Downtown McKinney for Foodies
- Bastrop as a Destination for Families and Outdoor Adventures
- Black Dragon Cruises in South Padre Island for Outdoor Activities
Scenic road trips:Texas ranks among the top U.S. states for road trips, with popular routes like the Hill Country Trail, El Camino Real, and Big Bend driving tours.

More Statistics

Is Texas safe for tourists?

Texas cities tend to have higher property crime rates (such as theft and burglary) compared to violent crime rates. However, crime can vary significantly between neighbourhoods within the same city.

Tourist Areas: Popular tourist hotspots may attract opportunistic crimes, so visitors should remain vigilant in crowded areas.

Safe Cities for Tourists

Several cities in Texas are noted for their safety:

Plano: Consistently ranks among the safest large cities in the U.S.
El Paso: Known for its relatively low crime rate compared to other major Texas cities.
Frisco: An affluent suburb with a reputation for safety.
Georgetown: Offers a picturesque atmosphere and a welcoming environment.
Sugar Land: Focuses on family-friendly amenities and safety.

What brings tourists to Texas?

History and Heritage: Iconic sites like The Alamo and the UNESCO-listed San Antonio Missions attract history buffs from around the world.
Cultural Attractions: Events like SXSW and the State Fair of Texas, along with Austin’s vibrant live music scene, celebrate the state’s cultural diversity.
Natural Wonders: Big Bend National Park, Guadalupe Mountains, and South Padre Island showcase Texas’s stunning landscapes and outdoor adventures.
Unique Experiences: Space Center Houston and Natural Bridge Caverns offer one-of-a-kind attractions for science and nature enthusiasts.
Food and Family Fun: Tex-Mex cuisine, local breweries, theme parks, and renowned zoos make Texas a family-friendly culinary and entertainment hub.

What is the number one tourist attraction in Texas?

The number one tourist attraction in Texas is The Alamo, located in San Antonio. This historic site is renowned for its pivotal role in the Texas Revolution, The Alamo has become a symbol of Texas pride and resilience, attracting millions of visitors each year who come to learn about its rich history and significance.

References

Governor Abbott Proclaims Travel and Tourism Week in Texas · gov.texas.gov ↑