Universal Studios Hollywood Tourism Statistics

In 2024, spending dipped slightly to $8.62 billion, a reduction of around 4% from 2023, but it remained well above pre-pandemic levels, suggesting strong and sustained visitor demand.

• In 2023, revenue from Universal Studios’ theme parks increased by 18.6%, reaching $8.95 billion, up from $7.54 billion in 2022, according to Comcast’s report. This indicates recovery from the pre-pandemic revenue of $2.09 billion in 2020².
• Tickets range from General Admission of $109 per day to $379 for the VIP Experience³.
• A family of four spends approximately $50–$70 on food and drink per day.
• Daily parking costs between $15 and $20.
• Hotel prices range from $75–$400 a night depending on location and number of visitors.

• In 2024, Universal Studios Hollywood welcomed approximately 8.7 million visitors, which represented an almost 10% reduction from 2023, though it exceeded pre-pandemic figures.

• From 9.1 million visits in 2019, Universal Studios Hollywood experienced a decrease in tourist visits to 1.3 million in 2020 due to the pandemic.
• In 2020, Universal Studios Hollywood revenue also decline by $4 billion, leading to a 68.9% drop in net sales from $5.9 billion in 2019 to $1.8 billion in 2020. However, sales rebounded in 2021, rising by 41%⁴.

• The best time to visit Universal Studios Hollywood is from mid-January to early March and mid-September to mid-November. Attendance data and weather patterns show these periods offer shorter lines, pleasant temperatures, and lower overall costs, ideal for experiencing the park’s top attractions without heavy crowds.
• The least favorable times to visit are spring break (March–April), summer vacation (June–August), and the holiday season (mid-December through New Year’s). These months typically see the highest visitor volumes, extended wait times, and premium pricing on tickets and accommodations.