Page last updated: 19 November 2024
Massachusetts is a New England state known for its historical landmarks, coastal scenery, and cultural sites.
How many tourists visit Massachusetts each year?
Over 52.3 million international and domestic tourists visited Massachusetts in 2023.1
- Massachusetts attracted 2.5 million international visitors in 2019. However, when the pandemic hit in 2020, this number dropped by 80% to approximately 500,000.
- In 2021, around 600,000 international tourists visited Massachusetts and this rose in 2022 to 1.3 million visitors.
- In 2023, the figure climbed to 2.1 million, though this was still 16% lower than in 2019 (pre-pandemic).
How many people visited Massachusetts in 2023?
- In 2023, Massachusetts welcomed 52.3 million visitors, with 2.1 million being international tourists and 50.2 million domestic travellers.
How much do tourists spend in Massachusetts every year?
International and domestic tourists spent over $23.6 billion during their trips to Massachusetts in 2023.
- In 2019, tourists in Massachusetts generated $20 billion in expenditure. However, it decreased to $10.3 billion in 2020 due to the pandemic.
- International and domestic tourist spending recovered in 2021 with $17 billion spent.
- In 2022 and 2023, visitors spent $22.4 billion and $23.6 billion, respectively.
How much do tourists spend in Massachusetts?
- Domestic and international tourists spent $23.6 billion while exploring Massachusetts in 2023.
How long do visitors stay in Massachusetts?
- Domestic and international tourists spent an average of 2.6 nights visiting and exploring the wonders of Massachusetts in 2023.
What is the average expenditure per visitor in Massachusetts?
- The average expenditure per visitor in Massachusetts is $627.
Where is Massachusetts?
Massachusetts is located in the northeastern region of the United States, specifically within the New England area. It is bordered by several states and bodies of water:
- North: Vermont and New Hampshire
- South: Rhode Island and Connecticut
- West: New York
- East: The Atlantic Ocean
The state covers an area of approximately 10,554 square miles (27,336 square kilometres), making it the seventh smallest state in the U.S.
Capital of Massachusetts
The capital and largest city is Boston, which serves as a cultural and economic hub for the region. Other significant cities include Worcester, Springfield, and Cambridge.
Economic Impact – Massachusetts Tourism Statistics 2023
- 8,320 Jobs Added: Visitor-driven employment increased from 146,010 in 2022 to 154,330 in 2023, adding 8,320 jobs, a 5.7% growth from the previous year.
- 10.3% Rise in Earnings: Earnings from visitor spending rose from $5.6 billion in 2022 to $6.2 billion in 2023, marking a $581.1 million increase (10.3%).
- 9.1% Growth in Tax Revenue: Tax revenue from visitor spending grew from $2.1 billion in 2022 to $2.3 billion in 2023 (up by 9.1%), generating approximately $825 per Massachusetts household.
The figures above are from the Economic Impact of Travel Report of Massachusetts.
Massachusetts Travel Statistics – International & Domestic Tourism
In 2023, domestic travellers accounted for 50.2 million tourists, making up 96% of the total visitors while international tourism amounted to 2.1 million.
- In 2019, Massachusetts welcomed a combined total of 50.1 million international and domestic tourists.
- However, when the pandemic struck in 2020, visitor numbers dropped significantly to 34.2 million.
- In 2021, Massachusetts received a total of 44.1 million tourists, despite the emergence of a new COVID variant. Domestic tourism rebounded with 43.5 million visitors, while international tourism remained low, with only 600,000 tourists.
- In 2022 and 2023, both domestic and international tourism totalled 51 million and 52.3 million, respectively.
USA Travel Resources
How popular is Massachusetts as a tourist destination?
- Boston alone draws around 17 million tourists annually, making it the most-visited location in Massachusetts.
- Boston also consistently ranks among the Top 10 U.S. destinations for trade shows, as reported by the Trade Show News Network (TSNN).
What are some tourist attractions in Massachusetts?
- Freedom Trail: This iconic 2.5-mile trail in Boston connects 16 historical sites, including the Boston Common, Paul Revere’s House, and the USS Constitution.
- Faneuil Hall Marketplace: Known as the “Cradle of Liberty,” this historic marketplace features shops, restaurants, and street performers, making it a popular spot for visitors.
- Cape Cod Beaches: Renowned for their scenery and recreational opportunities, the beaches of Cape Cod are perfect for sunbathing, swimming, and water sports.
- Boston Common and Public Garden: America’s oldest public park and the first botanical garden offer beautiful landscapes, walking paths, and the famous Swan Boats.
- Fenway Park: Home to the Boston Red Sox, is one of the oldest baseball stadiums in the U.S. and a historic site for sports fans.
Massachusetts Travel Statistics Resources
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