Page last updated: 07 October 2024
Universal Orlando Resort, a cornerstone of adventure and entertainment, draws millions of visitors annually. It consists of three major theme parks that have been key players in the tourism industry: Universal Studios Florida, Islands of Adventure, and Volcano Bay, the water theme park.
How many people visit Universal Orlando every year?
- Annually, Universal Orlando Resort typically welcomes over 21 million visitors, excluding pandemic impacts.
- This figure includes around 10 million visitors each to Universal Studios Florida and Islands of Adventure, and roughly 1.6 million visitors to Volcano Bay.1
Breaking Down the Adventure: Attendance Per Park
How many people visit Universal Studios Florida every year?
In 2023, Universal Studios in Florida received 9.75 million visits.
- Universal Studios Florida, famed for bringing movies to life, has seen fluctuating attendance figures over recent years.
- From a steady increase between 2017 (10.20 million) and 2019 (10.92 million), numbers dropped in 2020 (4.10 million) due to the pandemic.
- Recovery emerged in 2021 (8.99 million), with 2022 almost reaching pre-pandemic levels (10.75 million).
- However, in 2023, visitor numbers decreased by 9.3% to 9.75 million tourists.
How many people visit Islands of Adventure every year?
In 2023, Islands of Adventure welcomed 10 million visitors.
- Renowned for its immersive theming and thrilling rides, Islands of Adventure followed a similar trajectory.
- Attendance grew from 2017 (9.55 million) to 2019 (10.38 million), before the 2020 downturn (4.01 million). The park bounced back in 2021 (9.08 million), with 2022 marking a new high in attendance (11.03 million).
- In 2023, 10 million tourists visited Islands of Adventure, a decrease of 9%.
How many people visit Volcano Bay every year?
- Universal’s water theme park, Volcano Bay, also experienced growth before the pandemic.
- Visitor counts increased from 1.50 million in 2017 to 1.81 million in 2019. The 2020 pandemic year, visitors decline to 550,000, but the recovery in 2021 (1.69 million) and further growth in 2022 (1.85 million).
How much do visitors spend in Universal Orlando every year?
- Comcast Corporation, the parent company of Universal Orlando, does not disclose specific revenue figures for each park. Instead, they present the total revenue for all Universal theme parks (including Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, and Universal Beijing Resort).2
- This revenue primarily comes from guest spending on ticket sales (with prices ranging from $119-$230 at Universal Orlando), in-park purchases, and the consumer products business.3
- The 2023 annual report from Comcast revealed that revenue for Universal’s theme parks climbed to $8.95 billion, marking an 18.6% increase from the $7.54 billion reported in 2022 and a significant rise from the pre-pandemic revenue of $2.09 billion in 2019.
Where do visitors to Universal Orlando come from?
- Universal Orlando Resort draws visitors both domestically and internationally.
- A significant number of visitors came from the United Kingdom, Canada, Brazil, and Latin America.4
USA Travel Resources
How many people visited Universal Orlando in 2023?
- In 2023, Universal Orlando received a total of 21.25 million visitors. This includes 9.75 million visits to Universal Studios, 10 million visitors to Islands of Adventure and 1.8 million visitors to Volcano Bay.
How much did visitors spend in Universal Orlando in 2023?
- The revenue for Universal theme parks jumped from $7.5 billion to $8.9 billion, marking an 18.6 % increase from the previous year according to Comcast’s 2023 annual report.
How many people visited Universal Orlando in 2022?
- The year 2022 showcased a remarkable bounce-back, with total visitors across the three parks nearing pre-pandemic levels.
- Universal Orlando Resort welcomed a total of approximately 23.63 million visitors. This encompassed about 10.75 million for Universal Studios Florida, 11.03 million for Islands of Adventure and 1.85 million visitors to Volcano Bay.
How much did visitors spend in Universal Orlando in 2022?
- According to Comcast’s 2022 annual report, the revenue for Universal theme parks jumped to $7.541 billion, marking a 49.2% increase from the previous year.
Impact of Coronavirus – Universal Orlando Tourism Statistics 2020 and 2021
- Universal Orlando Resort, specifically with attendance from its three parks, experienced a decrease to 8.65 million visitors in 2020, down 65% from 23.11 million in 2019. Despite these challenges, the tourism industry in Orlando, including Universal Orlando Resort, began showing signs of recovery in 2021 with 19.76 million visitors.
- As for the financial impact, Universal theme parks experienced decrease in revenue in 2020, down by 64.7% from 2019 to just $2.09 billion. Yet, 2021 saw a significant improvement in conditions, with the revenue bouncing back to $5.05 billion.
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References
- AECOM: Theme Index and Museum Index Reports ↩︎
- CMCSA: Annual Universal Theme Parks Financial Report on form 10-K ↩︎
- UniversalOrlando: Ticket Packages and Park Ticket ↩︎
- VisitOrlando: Visitor Volume and Origin Market- 2018 to 2022 ↩︎
