Universal Orlando Tourism Statistics

How many people visit Universal Studios Florida every year?

In 2024, Universal Studios in Florida received 9.5 million visits¹.

• Universal Studios Florida, famed for bringing movies to life, has seen fluctuating attendance figures over recent years.
• After a steady increase between 2017 (10.20 million)² and 2019 (10.92 million), numbers dropped in 2020 (4.10 million) due to the pandemic³.
• Recovery emerged in 2021 (8.99 million), with 2022 almost reaching pre-pandemic levels (10.75 million)³.
• However, in 2023, visitor numbers decreased by 9.3% to 9.75 million tourists¹.
• The numbers further decreased to 9.5 million in 2024, representing a 2.6% drop from the previous year¹.

How many people visit Islands of Adventure every year?

In 2024, Islands of Adventure welcomed 9.45 million visitors¹.

• Renowned for its immersive theming and thrilling rides, Islands of Adventure followed a similar trajectory.
• Attendance grew from 2017 (9.55 million)² to 2019 (10.38 million), before the 2020 downturn (4.01 million)³. The park bounced back in 2021 (9.08 million), with 2022 marking a new high in attendance (11.03 million).
• In 2023, 10 million tourists visited Islands of Adventure, a decrease of 9.3%.¹
• The figure further dropped by 5.5% to 9.45 million in 2024¹.

How many people visit Volcano Bay every year?

In 2024, 1.65 million tourists visited Volcano Bay¹.

• Universal’s water theme park, Volcano Bay, also experienced growth before the pandemic.
• Visitor counts increased from 1.50 million in 2017² to 1.81 million in 2019. The 2020 pandemic year saw a sharp decline (0.55 million), but attendance recovered in 2021 (1.69 million) and grew further in 2022 (1.85 million)³.
• In 2023, visitor numbers decreased by 2.7% to 1.8 million tourists¹.
• Visitor numbers fell to 1.65 million in 2024, an 8.3% decrease from the previous year¹.

• Comcast Corporation, the parent company of Universal Orlando, does not disclose specific revenue figures for each park. Instead, they present the total revenue for all Universal theme parks (including Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, and Universal Beijing Resort)⁷.
• This revenue primarily comes from guest spending on ticket sales (with one-day tickets from $124.99 at Universal Studios Florida and Islands of Adventure and $139.99 at Epic Universe, plus tax and varying by day), in-park purchases, and the consumer products business⁸.
• The 2025 annual report from Comcast revealed that revenue for Universal’s theme parks rose to $9.84 billion, a 14.2% increase from $8.62 billion in 2024, driven by the opening of Epic Universe in Orlando in May 2025⁴. That is well above the pre-pandemic revenue of $6.21 billion in 2019⁹.

How much did visitors spend in Universal Orlando in 2025?

• According to Comcast’s 2025 annual report, the revenue for Universal theme parks rose from $8.62 billion to $9.84 billion, marking a 14.2% increase from the previous year⁴.

• Walt Disney World's four theme parks drew 49.1 million visitors in 2024¹, more than two and a half times the 18.95 million at Universal Orlando's two theme parks, Universal Studios Florida and Islands of Adventure.
• Magic Kingdom alone welcomed 17.84 million visitors¹, almost as many as Universal's two theme parks combined.
• Adding the water parks, Walt Disney World's total reached 51.8 million, against 20.6 million at Universal Orlando with Volcano Bay¹.
• Universal's parks were also the ones losing visitors: all three fell in 2024, while every Disney World theme park grew slightly¹.