Florida Keys and Key West Tourism Statistics

The Florida Keys, a chain of islands stretching over 120 miles, are recognised for their diverse attractions and natural beauty. Key West stands out as one of the most visited destinations, attracting millions of visitors annually.

• Key Largo - Known for John Pennekamp Coral Reef State Park and opportunities for snorkelling and diving.
• Islamorada - Referred to as the "Sportfishing Capital of the World," offering activities such as fishing and kayaking.
• Marathon - Popular for family-friendly attractions and Sombrero Beach.
• Big Pine Key and the Lower Keys - Home to the National Key Deer Refuge and nature spots.
• Key West - Known for its historical sites, vibrant arts scene, and water-based activities.
• Sugarloaf Key - Offers a quieter environment for kayaking and paddleboarding.
• Duck Key - Known for luxury resorts like Hawks Cay and peaceful surroundings.

Approximately 1 million tourists visit Key West annually, based on airport, cruise ship, and ferry arrivals.

• In 2025, Key West received 1.44 million visitors, slightly more than the estimated 1.34 million in 2024, while still 6.49% below the peak of 1.54 million in 2019.
• Among them 734,150 were airport passengers, 639,412 were cruise passengers, and 70,928 were ferry passengers.

Visitors spent an average of $1,376 per person per trip in 2024, a decrease from $1,667 in 2023.

Spending Distribution across Different Category (2024):

• Lodging: 53.8% ($740)
• Food & Beverage: 27.9% ($383)
• Transportation: 5.9% ($81)
• Water Recreation: 4.7% ($66)
• Land Recreation: 4.2% ($57)
• Retail: 3.6% ($49)

Visitors stayed an average of 5.6 nights in the Florida Keys in 2024, less than 6 nights in 2023.

Length of Stay Across the Keys (2024)

• Key West: 4.9 nights
• Marathon: 3.9 nights
• Lower Keys: 2.5 nights
• Islamorada: 2.5 nights
• Key Largo: 2.3 nights

In 2023, tourism in the Florida Keys and Key West generated $3.5 billion³ in spending, generating nearly $397.4 million in tax revenue.

• Tourism supported 24,500 jobs, including 19,000 direct jobs and 5,500 indirect jobs.
• The total wages and proprietor income associated with tourism amounted to $1.02 billion.

• The best time to visit is during the dry season (November-April) when the weather is typically warm (75°F-85°F) with minimal rainfall. This period aligns with peak tourism months and is ideal for activities like snorkelling, boating, and exploring.
• From May to October, the wet season brings higher humidity, frequent rain, and potential hurricanes. However, this season offers fewer crowds and more affordable accommodations.