Nissan Car Sales Statistics 2025 — Global Sales by Region

Published 9 Sept 2026

Nissan Motor Co., Ltd. continues to navigate challenging global market conditions, with performance varying across regions and product segments. The company’s latest results show pressure in China, Japan, and Europe, while the United States and Mexico remained comparatively stronger markets in 2025.

How many Nissan vehicles are sold each year?

Nissan recorded 3.20 million total vehicle sales globally in 2025, representing a 4.4% decline from the previous year.

Global sales peaked at 5.79 million units in 2017 before entering a period of decline.
Sales fell to 4.79 million units in 2019 and declined further during the pandemic years.
Calendar year 2023 saw 3.44 million units sold globally, followed by 3.35 million in 2024 and 3.20 million in 2025.

Note: Nissan reports total retail vehicle sales, so this section uses vehicles rather than passenger cars only.

Bar chart of Nissan global vehicle sales each year from 2014 to 2025, declining from the 2017 peak to 3.20 million in 2025 — Nissan global vehicle sales, 2014–2025.

Regional Breakdown of Nissan Vehicle Sales

The United States (U.S.) led Nissan’s global sales with 926,153 units sold in 2025, followed by China with 653,024 units.
Japan accounted for 402,977 units in 2025.
Europe recorded 329,557 vehicle sales, while Mexico contributed 275,662 units.
Canada recorded 109,743 vehicle sales.
Nissan sold 505,021 vehicles across other regions.

Horizontal bar chart of Nissan vehicle sales by region in 2025, led by the U.S. with 926,153 units and China with 653,024 units — Regional breakdown of Nissan vehicle sales, 2025.

Which Nissan models sell the most by region?

Nissan’s best-selling models vary by region, with the Rogue leading the United States, Qashqai leading Europe, Note/Note Aura leading Japan’s registered passenger-vehicle list, and Sylphy leading Nissan-brand sales in China in 2025.

The Rogue remained Nissan’s top model in the United States with 217,895 units sold in 2025.
The Qashqai led Nissan-brand sales in Europe with 147,259 units.
Japan’s registered passenger-vehicle list was led by Note/Note Aura, with 78,123 units.
In China, Sylphy led Nissan-brand model sales with 320,002 units.

Japan uses Nissan’s registered passenger-vehicle model list and excludes mini vehicles and commercial vehicles. The U.S., Europe, and China columns use Nissan-brand model rows from Nissan’s regional retail sales tables.
Top 5 Best-Selling Nissan Models by Major Region (2025)
Japan Model	Unit Sales	Europe Model	Unit Sales	U.S. Model	Unit Sales	China Model	Unit Sales
Note/Note Aura	78,123	Qashqai	147,259	Rogue	217,895	Sylphy	320,002
Serena	71,464	Juke	93,835	Sentra	152,578	Qashqai	88,017
X-Trail	19,939	X-Trail	33,935	Kicks	103,575	Altima	61,058
Kicks	9,595	Ariya	16,090	Pathfinder	101,598	N7	45,382
Fairlady Z	6,231	Primastar	13,756	Altima	93,268	X-Trail	39,480

Source · Nissan Motor Corporation, global sales, production, export and financial results data (2014–2026)

Nissan’s Electric Vehicle Market

Nissan was an early mass-market electric vehicle (EV) manufacturer with the launch of the LEAF in 2010.
Nissan announced in July 2023 that its cumulative global EV sales had surpassed 1 million units.
At that milestone, the LEAF had sold more than 650,000 units worldwide.
A newer 2025 LEAF release says the third-generation LEAF builds on more than 15 years of real-world insight and nearly 700,000 global LEAF sales.

What is Nissan’s annual revenue?

Nissan’s consolidated net revenue was 12.01 trillion yen in FY2025.

Nissan’s consolidated revenue was 12.63 trillion yen in FY2024 before declining to 12.01 trillion yen in FY2025.
Revenue fell to 7.86 trillion yen in FY2020, then recovered across FY2021, FY2022, and FY2023.
Nissan reported 12.69 trillion yen in consolidated net sales for FY2023, before the slight decline in FY2024.
The FY2026 outlook projects 13.00 trillion yen in net revenue.

Bar chart of Nissan consolidated revenue by fiscal year from FY2014 to FY2025, dipping to 7.86 trillion yen in FY2020 and reaching 12.01 trillion yen in FY2025 — Nissan consolidated revenue, FY2014–FY2025. Nissan reports consolidated company revenue, not passenger-car-only sales revenue. Fiscal years end on March 31.

More Statistics

Future Outlook and Recovery Strategy

Facing increasing challenges, Nissan introduced its Re:Nissan plan in May 2025, focusing on cost reduction, product strategy, and business recovery.

Key Strategic Elements:

FY2025 actuals: Nissan reported 3.15 million global retail sales and 12.01 trillion yen in consolidated net revenue for FY2025.
FY2026 outlook: Nissan’s outlook projects 3.3 million retail sales, 13.00 trillion yen in net revenue, and 200 billion yen in operating profit for FY2026.
Cost structure: Re:Nissan targets 500 billion yen in total cost savings versus FY2024 actuals and plans to reduce production sites from 17 to 10 by FY2027.
China market recovery: Nissan said China’s CY2025 performance was supported by new New Energy Vehicle (NEV) models, including the N7 and N6.
Electrification focus: Nissan launched the third-generation LEAF in 2025, building on nearly 700,000 global LEAF sales.

References

Nissan Global Sales, Production, Export, and Financial Results Data (2014-2026) · nissan-global.com
Nissan Global Newsroom Releases and Corporate Updates (2023-2025) · global.nissannews.com