Auckland Tourism Statistics

Auckland's total tourism expenditure reached $8.42 billion in the fiscal year ending March 2025².

• 2025’s tourism expenditure marked a 1.7% increase from $8.28 billion in 2024 and a 9.5% rise from $7.69 billion in 2023.
• However, it was still 4.6% lower than $8.83 billion in 2019 and 3.7% below 2020 levels ($8.83 billion).
• Due to the pandemic, tourism expenditure decreased to $4.14 billion and $4.21 billion in the fiscal year 2021 and 2022, respectively.
• Domestic tourism spending in 2025 amounted to $4.56 billion, a slight 3.4% decline compared to previous years.
• International tourism expenditure in 2025 was $3.86 billion, a 8.4% increase from the previous year.

How much do tourists spend in Auckland in 2025?

Visitors spent $8.42 billion in the fiscal year ending March 2025, marking a 1.7% increase from the previous year but still 3.7% below the pre-pandemic level (FY 2020).

• International visitors spent $3.86 billion, while domestic visitors spent $4.56 billion in that year.

How much do tourists spend in Auckland in 2024?

Tourist spending in Auckland increased 7.7% in 2024 (year ended March), rising to $8.28 billion.

• Domestic spending accounted for $4.72 billion of this total, marking a 6.2% decrease.
• Spending by international visitors rose by 34.3% to $3.56 billion.

How much does it cost to visit Auckland?

• Tourists visiting Auckland spent an average of $1,337 per trip in 2024, covering their expenses on accommodation, dining, local transportation, shopping, outdoor adventures, and cultural experiences across the city’s top attractions such as the Auckland Waterfront, Sky Tower, Waiheke Island, and Waitākere Ranges.

• December was the most popular month in Auckland in 2024 with 327,200 visitors
• February and March followed with 255,594 and 237,013 visitors, respectively.
• November and January attracted 224,693 and 219,005 visitors, respectively.
• Other months recorded below 200,000 visitors.

When is the best time to visit Auckland?

The best times to visit Auckland are March to May (autumn) and September to November (spring), when the weather is mild, crowds are fewer and accommodation tends to be more affordable.

• If prefer warm, beach-friendly weather and lively events, then the peak summer months of December to February are ideal and just expect higher prices and more visitors.

• In 2024, tourists visiting Auckland stayed for an average of 2.6 nights per trip, reflecting the city’s appeal as a short yet memorable urban and nature getaway.

• In 2020, visitor arrivals at Auckland Airport dropped to 700,000, a 74.3% decrease from 2019, due to the COVID-19 pandemic and related travel restrictions.
• The decline continued in 2021, with only 143,000 arrivals, marking a further 79.6% decrease from 2020.

From 2020 to 2022, tourist expenditure in Auckland also experienced changes due to the COVID-19 pandemic.

• In the year ending March 2021, total expenditure dropped to $4.14 billion in Auckland (a 52.6% decrease from the same period in 2020).
  • Domestic expenditure amounted to $3.63 billion, and international expenditure fell to $510.1 million.
• Total expenditure in Auckland increased by 1.8% to $4.21 billion in the year ending March 2022.
  • Domestic visitors spent $3.68 billion, and international visitors spent $530.1 million.

• Auckland Airport welcomed 2.7 million international arrivals in 2019.
• Tourist spending in Auckland for the fiscal year ending in March 2019 reached $8.83 billion, with $4.25 billion from domestic tourists and $4.59 billion from international tourists.
• By March 2020, total tourist spending dropped slightly to $8.73 billion. Domestic spending rose to $4.27 billion, but international spending decreased to $4.46 billion.