Universal Orlando Tourism Statistics

Page last updated: 12 November 2025

Universal Orlando Resort, a cornerstone of adventure and entertainment, draws millions of visitors annually. It consists of three major theme parks that have been key players in the tourism industry: Universal Studios Florida, Islands of Adventure, and Volcano Bay, the water theme park.

How many people visit Universal Orlando every year? 

• Annually, Universal Orlando Resort typically welcomes over 21 million visitors, excluding pandemic impacts.

• This figure includes around 10 million visitors each to Universal Studios Florida and Islands of Adventure, and roughly 1.6 million visitors to Volcano Bay.¹

Breaking Down the Adventure: Attendance Per Park 

How many people visit Universal Studios Florida every year? 

In 2024, Universal Studios in Florida received 9.5 million visits. 

• Universal Studios Florida, famed for bringing movies to life, has seen fluctuating attendance figures over recent years. 

• From a steady increase between 2017 (10.20 million) and 2019 (10.92 million), numbers dropped in 2020 (4.10 million) due to the pandemic.

• Recovery emerged in 2021 (8.99 million), with 2022 almost reaching pre-pandemic levels (10.75 million).

• However, in 2023, visitor numbers decreased by 9.3% to 9.75 million tourists.

• The numbers further decreased to 9.5 million in 2024, representing a 2.6% drop from the previous year.

How many people visit Islands of Adventure every year? 

In 2024, Islands of Adventure welcomed 9.45 million visitors.

• Renowned for its immersive theming and thrilling rides, Islands of Adventure followed a similar trajectory. 

• Attendance grew from 2017 (9.55 million) to 2019 (10.38 million), before the 2020 downturn (4.01 million). The park bounced back in 2021 (9.08 million), with 2022 marking a new high in attendance (11.03 million).

• In 2023, 10 million tourists visited Islands of Adventure, a decrease of 9.3%.

• The figure further dropped by 5.5% to 9.45 million in 2024.

How many people visit Volcano Bay every year?

In 2024, 1.65 million tourists visited Volcano Bay.

• Universal’s water theme park, Volcano Bay, also experienced growth before the pandemic.

• Visitor counts increased from 1.50 million in 2017 to 1.81 million in 2019. The 2020 pandemic year saw a sharp decline (0.55 million), but the recovery in 2021 (1.69 million) and further growth in 2022 (1.85 million).

• In 2023, visitor numbers decreased by 2.7% to 1.8 million tourists.

• Visitor number reached 1.65 million in 2024, an 8.3% decrease from the previous year.

How much do visitors spend in Universal Orlando every year?

• Comcast Corporation, the parent company of Universal Orlando, does not disclose specific revenue figures for each park. Instead, they present the total revenue for all Universal theme parks (including Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, and Universal Beijing Resort).²

• This revenue primarily comes from guest spending on ticket sales (with prices ranging from $119-$230 at Universal Orlando), in-park purchases, and the consumer products business.³

• The 2024 annual report from Comcast revealed that revenue for Universal’s theme parks decreased to $8.62 billion, marking a 4% decrease from the $8.95 billion reported in 2023 and a significant rise from the pre-pandemic revenue of $5.93 billion in 2019.

Where do visitors to Universal Orlando come from?

• Universal Orlando Resort draws visitors both domestically and internationally.

• A significant number of visitors came from the United Kingdom, Canada, Brazil, and Latin America.⁴

Orlando Travel Resources

How many people visited Universal Orlando in 2024?

• In 2024, Universal Orlando received a total of 20.6 million visitors. This includes 9.5 million visits to Universal Studios, 9.45 million visitors to Islands of Adventure and 1.65 million visitors to Volcano Bay.

How much did visitors spend in Universal Orlando in 2024?

• According to Comcast’s 2024 annual report, the revenue for Universal theme parks dropped from $8.95 billion to $8.62 billion,  marking a 4% decrease from the previous year.

Impact of Coronavirus – Universal Orlando Tourism Statistics 2020 and 2021

• Universal Orlando Resort, specifically with attendance from its three parks, experienced a decrease to 8.65 million visitors in 2020, down 65% from 23.11 million in 2019. Despite these challenges, the tourism industry in Orlando, including Universal Orlando Resort, began showing signs of recovery in 2021 with 19.76 million visitors.

• As for the financial impact, Universal theme parks experienced decrease in revenue in 2020, down by 64.7% from 2019 to just $2.09 billion. Yet, 2021 saw a significant improvement in conditions, with the revenue bouncing back to $5.05 billion.

When is the best time to visit Universal Orlando?

• The best time to visit Universal Orlando is between mid-January and early March or mid-September and mid-November. During these months, data shows lighter park attendance, comfortable weather, and more affordable travel and hotel rates, making it ideal for a balanced experience.

• The least favorable times to visit are spring break (March to April), summer vacation (June to August), and the holiday season (mid-December through New Year’s), when crowd levels, prices, and wait times typically reach their peak.

Universal Orlando Facts

1. When did Universal Orlando Resort open?

Universal Orlando Resort officially opened its first park, Universal Studios Florida, on June 7, 1990. Since then, it has grown into one of the world’s most popular entertainment destinations.

2. How many parks does Universal Orlando Resort have?

Universal Orlando features four parks: Universal Studios Florida, Universal Islands of Adventure, Universal’s Volcano Bay water park, and the new Universal Epic Universe, which opened in 2025.

3. What makes the Epic Universe unique?

Epic Universe introduces five new themed “lands,” including Super Nintendo World, a new Harry Potter area, and lands inspired by Universal Monsters and How to Train Your Dragon. It’s the largest expansion in Universal Orlando’s history.

4. What themed attraction spans across two parks?

The Wizarding World of Harry Potter connects two parks — Diagon Alley at Universal Studios Florida and Hogsmeade at Islands of Adventure — linked by the Hogwarts Express train ride.

5. What are some hidden secrets about Universal Orlando?

Universal Orlando hides fun details everywhere: shark references from the old Jaws ride in Diagon Alley, secret entrances that help you skip crowds, and “Child Swap” areas that make family visits easier.

6. How big is Universal Orlando Resort?

The resort spans roughly 1,300 acres, including its theme parks, water park, hotels, and the Universal CityWalk entertainment district.

7. How many people visit Universal Orlando each year?

Universal Orlando attracts 9.5 million visitors in 2024, making it one of the top-visited theme park resorts in the world.

8. What tips should visitors know before visiting?

Arrive early to beat crowds, download the Universal Orlando app for real-time updates, and buy a Park-to-Park ticket to ride the Hogwarts Express between the two Harry Potter lands.

9. What is Universal’s Volcano Bay?

Volcano Bay is Universal’s tropical-themed water park featuring a 200-foot volcano, thrilling water slides, and virtual queue technology for shorter wait times.

10. Who owns Universal Orlando Resort?

Universal Orlando Resort is owned and operated by NBCUniversal, a subsidiary of Comcast Corporation.

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References

1. AECOM: Theme Index and Museum Index Reports ↩︎
2. CMCSA: Annual Universal Theme Parks Financial Report on form 10-K ↩︎
3. UniversalOrlando: Ticket Packages and Park Ticket ↩︎
4. VisitOrlando: Visitor Volume and Origin Market- 2018 to 2022 ↩︎