Page last updated: 4 November 2024
Maui, known as the “Valley Isle,” features diverse landscapes, beaches, and Hawaiian cultural sites, making it a premiere destination for travellers.
How many people visit Maui each year?
In 2023, over 2.48 million international and domestic tourists visited Maui.1
- Maui attracted 450,107 international visitors in 2019. However, when the pandemic hit in 2020, this number dropped by 78% to 99,404.
- By 2021, international tourism in Maui decreased further, reaching 41,805 visitors. Tourist numbers rose in 2022 with 248,449 international visitors.
- In 2023, international tourism in Maui continued to increase, totalling 256,655. However, this was still 43% less than 2019 (pre-pandemic).
How many tourists visited Maui in 2024?
- Maui received 1.57 million tourists from January to August 2024. Note: This is preliminary data from the Hawaii Tourism Authority and may change with future updates.
| Visitor Arrivals in Maui in 2024 | |
| Month | Number of Visits |
| January | 175,005 |
| February | 181,301 |
| March | 206,049 |
| April | 174,582 |
| May | 179,233 |
| June | 216,065 |
| July | 237,495 |
| August | 204,596 |
How many people visited Maui in 2023?
- In 2023, Maui welcomed 2.48 million visitors, with 2.22 million being domestic travellers and 256,655 international tourists.
How much do tourists spend in Maui every year?
Visitors, both domestic and international, spent over $5.71 billion during their trips to Maui in 2023.
- In 2019, visitors to Maui generated $5.13 billion in expenditure.
- Figures for 2020 were not published.
- Tourist spending reached $4.04 billion in 2021, with an increase of 45% to $5.82 billion in 2022.
- In 2023, visitor spending totalled 5.71 billion, exceeding the 2019 figures by approximately 11%.
How much do tourists spend in Maui?
- Tourists spent almost $5.71 billion while exploring Maui in 2023.
Which countries visit Maui the most?
In 2023, the leading sources of tourists to Maui were from the USA, followed by Canada, Europe, Japan and Korea.
- The USA was the top source of visitors to Maui, accounting for 84% of the market share with a total of 2.09 million visits. Canada also contributed 204,467 tourists.
- Europe accounted for over 1% of market share with 31,976 visits.
- Japan and Korea made 11,244 and 10,911 visits, respectively.
How long do visitors stay in Maui?
- In 2023, tourists spent an average of 8.76 days visiting and exploring the wonders of Maui.
How much do visitors spend in Maui per day?
- Tourists in Maui spend an estimated minimum of $269.79 per person each day.
Economic Impact – Maui Tourism Statistics 2023
What is the economic impact of the Maui wildfire on businesses and tourism?
- The Maui wildfire caused a $2.7 million loss in business revenue, impacting over 800 businesses and 7,000 employees, with estimated total losses of $11 million per day from business closures and reduced visitor spending.
- Air travel declined with 88 transpacific flight cancellations in August, reducing daily arrivals at Kahului Airport from 7,000 to 2,000, a decrease of over 70%.
- Monthly rental income losses were estimated at $2 million due to destroyed renter-occupied homes in Lahaina, and weekly unemployment claims increased from 130 to over 4,400 in the weeks following the wildfire.
What are the peak months in Maui?
- The peak month for tourism in 2023 was July with the highest visitor count at 293,681.
- This was followed by March, with 276,485 visitors.
- June had a similar number of visits (276,136).
- April had a stable post-spring break interest of 243,245 tourists.
- May visitation remained steady with 240,407 visitors.
Hawaii Travel Resources
Maui Travel Statistics – International & Domestic Tourism
In 2023, domestic travellers in Maui accounted for 2.22 million tourists, making up 90% of the total visitors, while international tourists amounted to 256,655.
- In 2019, Maui welcomed a combined total of 3.06 million international and domestic tourists.
- However, when the pandemic struck in 2020, visitor numbers dropped significantly to 792,602.
- In 2021, Maui received a total of 2.30 million tourists, despite the emergence of a new COVID variant. Domestic tourism rebounded with 2.62 million visitors, while international tourism remained low, with only 41,805 tourists.
- 2022 marked the recovery year for Maui, with 2.92 million tourists. However, due to wildfires, Maui received 2.48 million visitors in 2023.
How popular is Maui as a tourist destination?
- Maui ranked 4th among the best islands in the United States by CNN and Conde Nast Traveler’s Readers’ Choice Awards in 2023.
Top Attractions in Maui
- Snorkeling and Diving: Explore Molokini Crater’s clear waters and marine life, and Turtle Town for Hawaiian green sea turtles.
- Scenic Drives: The Road to Hana offers scenic views with key stops like Waiʻanapanapa State Park and Seven Sacred Pools.
- Hiking and Nature: Haleakalā National Park provides sunrise views and diverse trails, while Iao Valley State Park features lush landscapes and historical sites.
- Cultural Experiences: Enjoy traditional Hawaiian culture at Old Lahaina Luau or explore the historic Lahaina Town’s art galleries and shops.
- Wildlife Watching: From December to April, whale-watching tours offer sightings of migrating humpback whales.
- Adventure Activities: Try surfing lessons, ziplining, or ATV tours for a thrilling experience in Maui’s natural settings.
- Relaxation and Leisure: Unwind at Kaanapali or Wailea Beach, or indulge in spa treatments at luxury resorts.
- Unique Experiences: Visit Ali’i Kula Lavender Farm, tour the Hali’imaile Pineapple Plantation, or explore the laid-back charm of Paia Town.
Hawaii Tourism Statistics
USA Travel Statistics Resources
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- Yellowstone National Park Statistics
