Page last updated: 17 December 2024
Destin, a former small fishing village, has become a major tourist destination along Florida’s Emerald Coast. Known for its white sandy beaches and clear waters, Destin attracts millions of visitors annually.
How many people visit Destin, Florida, every year?
Destin welcomes over 4.5 million visitors annually, accounting for a share closer to 57% of the Emerald Coast’s total tourists. 1
- Regional Context: Including the Fort Walton Beach area, the region received 7.9 million visitors in 2022, reflecting the combined appeal of Destin and the surrounding areas.2
- Statewide Context: Florida, as a whole, received approximately 140.6 million visitors in 2023, a 2.3% increase from the previous year.3
How many people visit Destin-Fort Walton Beach every year?
- In 2019, 7.6 million people visited Destin-Fort Walton Beach. However, visitor numbers declined by 21.1% in 2020 to 6 million visitors.
- The number of visitors increased by approximately 38.3% to 8.3 million tourists in 2021. However, this dropped in 2022 to 7.9 million people.
How much do visitors spend in Destin each year?
Although there’s no record of visitor spending in Destin alone, over $3.59 billion was spent by visitors in Okaloosa County in 2021, where Destin is located.
- The 2021 spending reflected an increase of 58.1% compared to $2.27 billion in 2020.
- The year 2020 showed a decline of 21.4% from the $2.89 billion spent in 2019, which marked the peak spending before the pandemic.
- Spending in 2018 was $2.76 billion, an 11.3% increase from the $2.48 billion spent in 2017.
How much do visitors spend in Destin- Fort Walton Beach each year?
Visitors spent $755 million in Destin–Fort Walton Beach in 2022, marking an increase of 2.7% compared to the $735 million spent in 2021.
- Spending in 2021 saw a growth of 28% compared to $574 million in 2019, highlighting a strong recovery from the pandemic.
How is visitor spending distributed in Okaloosa County?
In 2021, lodging accounted for the largest share of visitor spending in Okaloosa County, representing 32.4% of total expenditures.
- Food and beverage followed with 25.5% of the spending.
- Shopping made up 17.4%, while ground transportation represented 12.5%.
- Entertainment and recreation accounted for the remaining 12.3%.
Economic Impact – Destin Tourism Statistics
The Tourist Development Tax in Okaloosa County, which includes Destin, was originally set at 5% within the district. However, following a county-wide expansion in 2021, the tax rate in the original district increased to 6%. Revenue from this tax is used to support tourism infrastructure, beach renourishment, and promotional efforts.
Where do people stay in Destin?
- Short-Term Rentals: Destin’s short-term rental market has an average occupancy rate of 59% in 2023. Properties on platforms such as Airbnb and Vrbo generate an average daily rate of $423 and annual revenues of approximately $57,458 per property.
- Hotel Occupancy: The Florida Panhandle, including Destin (-1%), has experienced fluctuating hotel occupancy rates in 2023, influenced by seasonal trends and broader economic conditions.
When is the best time to visit Destin, Florida?
The best time to visit Destin, Florida, is during the spring (March to May) and fall (September to November).
These seasons offer pleasant weather and fewer crowds compared to the busy summer months.
- Spring Temperatures: Range from 60°F to 80°F, ideal for outdoor activities.
- Fall Temperatures: Offer a similar climate with the added benefit of lower travel costs.
Other things to do in Destin, Florida:
- Fishing: Often referred to as “The World’s Luckiest Fishing Village,” Destin offers numerous fishing charters for deep-sea and bay fishing experiences.
- Golf: The city boasts several challenging golf courses with scenic views, catering to both amateur and professional golfers.
- Water Sports: Visitors can engage in activities such as snorkelling, paddleboarding, and jet-skiing, with equipment rentals and guided tours readily available.
What are the best places to visit in Destin, Florida?
- Henderson Beach State Park: This park features over a mile of white sandy beaches and nature trails, making it a popular destination for both locals and tourists.
- Destin Harbor Boardwalk: A central hub offering dining, shopping, and entertainment options, serving as a focal point for various events and activities.
- Crab Island: A submerged sandbar accessible only by boat, attracting numerous visitors for its unique setting and floating attractions.
- Big Kahuna’s Water & Adventure Park: The largest waterpark on the Emerald Coast, featuring over 40 rides and attractions.
- Gulfarium Marine Adventure Park: Offers interactive experiences with marine life, appealing to families and educational groups.
Florida Travel Statistics Resources
USA Travel Statistics Resources
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