Page last updated: 17 December 2024
Nashville, often referred to as “Music City,” is widely known for its country music scene, historic recording studios, and iconic venues that have shaped American popular music.
How many tourists visit Nashville each year?
Over 16.83 million international and domestic tourists visited Nashville in 2023.
- In 2019, approximately 15.47 million tourists visited Nashville. However, this fell to 9.85 million in 2020 due to the pandemic.1
- Recovery began in 2021 with 13.91 million visitors to Nashville and visitor numbers continued to increase in 2022 to 16.19 million.
- In 2023, the number of visitors to Nashville reached 16.83 million, exceeding the pre-pandemic figure by 9%.
How many people visited Nashville in 2023?
- In 2023, Nashville welcomed 16.83 million visitors indicating a 4% increase from the previous year.
How much do tourists spend in Nashville every year?
International and domestic tourists spent over $10.78 billion during their trips to Nashville in 2023.
- In 2019, tourists in Nashville generated $7.9 billion in expenditure. However, it decreased to $4.49 billion in 2020 due to the pandemic.
- International and domestic tourist spending recovered in 2021 with $7.37 billion spent.
- In 2022 and 2023, visitors spent $9.97 billion and $10.78 billion, respectively.
How much do tourists spend in Nashville?
- Domestic and international tourists spent $10.78 billion while exploring Nashville in 2023.
Where do tourists spend their money in Nashville?
Visitors spent the most on accommodation ($2.64 billion).
- Spending on food and beverages reached $2.52 billion, with $2.49 billion spent on recreation.
- Visitors spent $2.02 billion on transportation and $1.11 billion on retail.
Which countries visit Nashville the most?
- In 2023, the top sources of international tourists to Nashville were Canada, followed by the United Kingdom, Australia, Germany, and Japan.
- For domestic visits to Nashville, Atlanta topped the list, followed by Louisville, Chicago, Indianapolis and Dallas.
| Which countries visit Nashville the most? | ||
| Rank | International | Domestic (Out of State) |
| 1 | Canada | Atlanta |
| 2 | United Kingdom | Louisville |
| 3 | Germany | Chicago |
| 4 | Australia | Indianapolis |
| 5 | Mexico | Dallas |
| 6 | Japan | St. Louis |
| 7 | France | Charlotte |
| 8 | India | New York |
| 9 | Italy | Tampa |
| 10 | Ireland | Orlando |
Note: Specific visitor numbers from these countries were not disclosed in the annual report.
Why do people visit Nashville?
People visit Nashville for its music scene, rich history, and iconic venues like the Grand Ole Opry and Ryman Auditorium, earning it the title “Country Music Capital.”
- Beyond music, visitors explore cultural landmarks such as Andrew Jackson’s Hermitage, the Parthenon replica, and museums like the Johnny Cash Museum and the National Museum of African American Music.
- Nashville’s renowned hot chicken, barbecue, and thriving culinary scene add to its appeal, while outdoor activities in parks and annual events like the CMA Music Festival ensure there’s something for everyone.
Tennessee Travel Resources
Which is better to visit: Nashville or Memphis?
- For those seeking a vibrant ambience rooted in country music, an array of entertainment options, and a wealth of family-oriented activities, Nashville would be a more fitting choice. Nashville welcomed 16.8 million visitors in 2023, 24% more visitors than Memphis.
- If you like historical narratives, iconic blues music, and renowned Southern barbecue, Memphis may be the ideal destination. Memphis attracted 13.5 million visitors in 2023.
Each city provides a distinctive experience, showcasing its unique cultural heritage.
Learn more about Memphis Tourism Statistics here.
Economic Impact – Nashville Tourism Statistics 2023
- Job Support: Davidson County’s tourism industry (where Nashville is located) supported more than 6.9% of the city’s workforce in 2023.
- Income Generation: This sector generated over $17.25 billion in business sales in Davidson County including indirect and induced impacts.
- Tax Revenue: Visitor spending resulted in approximately $1.11 billion in state and local tax revenues, leading to an average tax savings of about $3,671 per household in Nashville.
When is the best time to visit Nashville?
For optimal weather and a lively atmosphere, spring (April to early June) and fall (September to early November) are considered the best times to visit Nashville. However, with fewer crowds and lower accommodation prices, winter can also be an appealing option.
Spring (April to June)
- Weather: Mild temperatures ranging from the 60s to 80s Fahrenheit (15-30°C).
- Activities: This season features vibrant music festivals, including the Beale Street Music Festival and the Nashville in May International Festival, which celebrates the city’s rich musical heritage.
(September to November)
- Weather: Comfortable temperatures, typically in the 70s Fahrenheit (around 21-26°C), with lower humidity compared to summer.
- Activities: The Cooper-Young Festival and other local events make fall an exciting time to visit.
Is Nashville safe for tourists to visit?
Nashville has an overall crime rate of 606.6 incidents per 100,000 people, which is above the national average of about 350 incidents.
- Most tourist attractions, especially in downtown Nashville and areas like Music Row, are relatively safe.
- Areas such as East Nashville and North Nashville have varying safety ratings, with East Nashville being considered medium risk and North Nashville having higher crime rates.
What should tourists do in Nashville?
- Experience Iconic Music Venues: Visit the Grand Ole Opry, Ryman Auditorium, and Broadway honky-tonks for unforgettable live music performances.
- Explore Music History: Tour the Country Music Hall of Fame, Johnny Cash Museum, and Musicians Hall of Fame to dive into Nashville’s musical legacy.
- Discover Cultural Gems: See the Parthenon replica, the National Museum of African American Music, and Andrew Jackson’s Hermitage.
- Enjoy Outdoor Activities: Stroll through Centennial Park, Shelby Farms Park, or Bicentennial Capitol Mall for scenic trails and green spaces.
- Attend Festivals & Events: Experience the CMA Music Festival, Nashville Film Festival, and other annual celebrations for entertainment and culture.
Tennessee Travel Statistics Resources
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