Page last updated: 17 December 2024
Dallas, a major metropolis in northern Texas, is a cultural and economic hub renowned for its historical significance in the oil and cotton industries, modern architecture, and arts scene.
How many tourists visit Dallas each year?
Over 27 million international and domestic tourists visited Dallas in 2023. Each year, Dallas receives an average of 25 million visits.1
- In 2021, around 22.5 million tourists visited Dallas and this rose in 2022 to 25.7 million.
- In 2023, the figure climbed to 27 million, a 5% increase compared to the previous year.
How many people visited Dallas in 2023?
- In 2023, Dallas welcomed 27.5 million visitors indicating a 5% increase from the previous year.
How much do tourists spend in Dallas every year?
International and domestic tourists spent over $7.34 billion during their trips to Dallas in 2023.
- In 2019, tourists in Dallas spent $7.06 billion. However, tourist expenditure decreased to $4.2 billion in 2020 due to the pandemic.2
- International and domestic tourist spending recovered in 2021 with $5.42 billion spent.
- In 2022 and 2023, visitors spent $7.02 billion and $7.34 billion, respectively.
How much do tourists spend in Dallas?
- Domestic and international tourists spent $7.32 billion while exploring Dallas in 2023.
What is the average expenditure per visitor in Dallas?
- The average expenditure of an overnight visitor in Dallas is $227 per day.
Why do people visit Dallas?
Dallas serves as a premier destination for sports enthusiasts, hosting prominent teams such as the Dallas Cowboys (NFL) and Dallas Mavericks (NBA).
- Cultural Festivals: The city organises an array of annual festivals that showcase its rich musical, gastronomic, and cultural heritage.
- Culinary Heritage: Popular for its mastery of barbecue and Tex-Mex cuisine.
Which is better to visit: Dallas or Houston?
When deciding between visiting Dallas or Houston, both cities offer unique attractions and experiences, making the choice largely dependent on individual preferences.
Attractions and Activities
Dallas: Known for its rich history and cultural attractions.
- Dallas boasts several top-rated museums such as the Dallas Museum of Art, the Sixth Floor Museum, and the George W. Bush Presidential Library.
- It is also famous for its shopping venues and Tex-Mex cuisine, making it appealing for those interested in a blend of culture and retail experience.
Houston: As the larger city, Houston offers a wider array of activities and attractions.
- Space Center Houston – one of the popular destination, the Houston Museum District with 19 museums, and a vibrant music scene.
- The city’s culinary landscape is renowned, often considered one of the best in the U.S., featuring diverse dining options that reflect its cultural diversity.
Learn more about Houston Tourism Statistics here.
Economic Impact – Dallas Tourism Statistics 2023
- Job Support: The tourism industry supported more than 59,000 jobs, which constitutes about 6% of the city’s workforce.
- Income Generation: This sector generated over $3.1 billion in income for local residents.
- Tax Revenue: Visitor spending resulted in approximately $626 million in state and local tax revenues, leading to average tax savings of about $1,203 per household in Dallas.
Dallas Travel Resources
- Car rental prices in Dallas to Austin
- Car rental prices in Dallas to Galveston
- Car rental prices in Dallas to Houston
When is the best time to visit Dallas?
The best time to visit Dallas is during the fall (September to November) and spring (March to May).
Fall (September to November)
- Weather: Average high temperatures range from the low 80s°F in September to the mid-60s°F by November, providing comfortable conditions for sightseeing.
- Activities: This season features major events like the State Fair of Texas, which attracts many visitors, and various cultural festivals.
Spring (March to May)
- Weather: Temperatures are generally pleasant, averaging between the 70s and low 80s°F, although May can be rainier.
- Activities: Spring hosts numerous festivals, including the Deep Ellum Arts Festival and various food events, enhancing the vibrant atmosphere of the city.
Is Dallas safe for tourists?
The overall risk in Dallas is categorised as medium due to rising crime rates, including violent crimes. However, many visitors have safe experiences when taking common precautions.
- Recent reports indicate that violent crime decreased by approximately 15.2% in early 2024.
The safest neighbourhoods for tourists include:
- Uptown
- Downtown
- Highland Park
- Deep Ellum
These areas are known for their vibrant atmosphere, strong police presence, and numerous attractions.
What should tourists do in Dallas?
- Explore History at The Sixth Floor Museum at Dealey Plaza: Delve into the life and assassination of President John F. Kennedy through detailed exhibits and artefacts at the historic site of the event.
- Admire the Cityscape from Reunion Tower: Experience breathtaking 360-degree views of Dallas from the iconic observation deck, situated 470 feet above the ground.
- Discover Science at the Perot Museum: Enjoy interactive exhibits on diverse topics, from palaeontology to robotics, perfect for families and science enthusiasts.
- Relax at the Dallas Arboretum and Botanical Garden: Stroll through seasonal floral displays, serene pathways, and vibrant gardens ideal for leisurely activities and picnics.
- Engage with Wildlife at the Dallas Zoo: Encounter over 2,000 animals, including unique exhibits like the Giants of the Savanna, featuring elephants and giraffes in naturalistic settings.
Texas Statistics Resources
USA Travel Statistics Resources
- Arizona Statistics (incl. Grand Canyon National Park)
- California Statistics (incl. Los Angeles, San Diego, San Francisco, Universal Studios Hollywood)
- Florida Statistics (incl. Destin, Key West, Miami, Orlando, Universal Orlando, Walt Disney World)
- Hawaii Statistics (incl. Kauai, Maui, Oahu)
- Illinois Statistics (incl. Chicago)
- Louisiana Statistics (incl. New Orleans)
- Massachusetts Statistics (incl. Boston)
- Nevada Statistics (incl. Las Vegas)
- New York Statistics (incl. New York City, Statue of Liberty)
- South Dakota Statistics (incl. Mount Rushmore)
- Tennessee Statistics (incl. Memphis, Nashville)
- Utah Statistics
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- Yellowstone National Park Statistics
